Real Talk Real Results Podcast
Where we do not sugar coat B2B marketer’s everyday challenges and discuss actionable, realistic solutions.
New
Field Marketing & Demand Generation in a Post-Covid World
In this "Real Talk Real Results" podcast, Rita and Alyse discuss Field Marketing's impact in a post-COVID era, emphasizing customer engagement, event strategies, and ABM. They explore leveraging field marketing for competitive advantage, transitioning from selling to thought leadership, and the importance of relationship building. The episode also touches on marketing for different target audiences and the evolving role of partner marketing.
26Min
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Field Marketing & Demand Generation in a Post-Covid World
In this "Real Talk Real Results" podcast, Rita and Alyse discuss Field Marketing's impact in a post-COVID era, emphasizing customer engagement, event strategies, and ABM. They explore leveraging field marketing for competitive advantage, transitioning from selling to thought leadership, and the importance of relationship building. The episode also touches on marketing for different target audiences and the evolving role of partner marketing.26Min -
ABM Strategy: Preventing a Watered-Down Approach
In "Real Talk Real Results," Rita Matuzic and Colby Wren explore Account Based Marketing (ABM), emphasizing sales-marketing alignment and strategic fit. They discuss full-funnel tactics, SDR roles in ABM, and the power of targeted content and vertical strategies. The episode concludes with advanced tips on optimizing ABM campaigns, utilizing Google Search, and focusing on high-intent traffic for measurable outcomes.35Min -
How B2B Marketers Survive the Shifting Economy
In this episode, dive deep into the evolving landscape of B2B enterprise marketing amidst economic uncertainties. Learn the significance of intent data, the pivotal role of (SDRs), and how agencies can complement your marketing strategies. As organizations face resource constraints, UnboundB2B CEO Ram Sahu shares personal experiences and offers a hopeful outlook for the future, emphasizing resilience and adaptability.25Min
