Verified Interest from Verified Accounts
After we have the parameters to narrow down the target list, we create personalized content that hits the mark. With content that generates solid engagement and high interest, we build you a stronger sales pipeline.
The 3-Step Process to Make the ABM Magic Happen
Here’s how we get high-priority prospects interested in your product
First, we get an idea of who your high-priority key accounts are, and we determine them from our in-house data.
Once we know the target accounts, we gain insights into their behavior and engagement with the campaigns.
Engaging & Qualifying
We amplify personalized content to engage your target accounts consisting of decision-makers across different verticals.
ABM INTENT DATA
Get Insights On Your Most Valuable Prospects with ABM Intent Data
ABM FOR ENTERPRISES
Generate High-Quality Leads Consistently
Keep your lead generation pace high to meet your monthly and quarterly goals. We’ll keep filling your requirement for high-quality leads so your team can nurture and convert them faster.
To do that, we leverage the latest technology, innovative strategies, and proven tactics. Our marketing automation data is overlayed with advanced intent-based content syndication campaigns so that you know exactly who your buyers are and what your buyers want.
These leads can then be directly fed into your CRM so that you have real-time insight into your sales pipeline and revenue projections, making sure that each dollar spent on advertising delivers a direct return on investment (ROI).
- Data 2
- Data 3
- Data 4
Your Campaign Performance
ABM FOR SMBS
A Global Reach of 60M Accounts to Scale Faster
With UnboundB2B as your backbone for leads, you’ll get an influx of native and global leads within your target market. So, you can focus on scaling your business, year after year.
Our goal is to increase sales pipeline velocity, drive lead generation, accelerate the customer decision journey and deepen relationships with existing accounts – all while growing our client’s business.
ABM FOR STARTUPS
Get To Know Your Target Accounts and Start Engaging Them
We’ll help you identify your key accounts and match your requirements with our database. As a result, you get leads that’ll help you grow with the least amount of effort.
ABM for Startups is a revolutionary solution for smaller companies who want to do Account-Based Marketing but don’t have the budget to buy all of the other MarTech needed. When you’re a one-person team, it’s tough to prove the value of doing Account-Based Marketing. Our ABM Lite package includes everything you need to run your first pilot.
The solution helps you define your company’s true buyer personas, identify and prioritize the accounts that will give you the best return on your investment, create targeted messaging, and execute campaigns that drive sales.
- Tech Saavy
- New Hire
Trusted By Tech Industry Leaders
What our clients say about us
"UnboundB2B builds trust between marketing and sales by delivering high-quality leads from valued accounts. They're a trusted content syndication partner with a strong track record of ROI in our European ABM programs."
Former, Director of Global Campaigns, Delphix
“UnboundB2B has been a consistent and reliable content syndication partner. We're impressed by their audience reach, customer service and continuous innovation.”
CEO and CRO, Retail & Hospitality Hub
"UnboundB2B delivers exceptional service and leads. They offer solutions to roadblocks and provide personalized advice to enhance lead nurturing and quality optimization. Their service is top-notch."
Field Marketing Manager, Quadient
Learn from our experience.
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How a US-Based Software Company Used Content Syndication to Get a 178% Increase in Lead Conversion RatesA Tech Company hired UnboundB2B to help it boost its ROI. UnboundB2B ran a 3-month email marketing a...
Frequently asked questions
What is Account Based Marketing?
Account-Based Marketing (ABM) is a strategic approach that focuses on targeting specific individual accounts rather than a wide audience. With ABM, companies identify key accounts they want to win over and create tailored campaigns to engage them. It’s all about treating each account as a market of its own. ABM involves researching and understanding the needs of the account, crafting customized messages, and delivering them through various channels. The goal is to build strong relationships, increase conversions, and ultimately drive business growth by offering personalized experiences that make accounts feel valued and understood.
Benefits of Account-Based Marketing?
Account-Based Marketing enables focused resource allocation, targeting high-value accounts for higher success rates. Personalized campaigns resonate with decision-makers, fostering engagement. ABM aligns sales and marketing, promoting collaboration and a shared goal. It nurtures long-term relationships, enhancing customer loyalty. ABM provides measurable metrics, ensuring effective marketing impact assessment. Ultimately, it drives revenue growth and maximizes ROI by concentrating efforts on the most significant accounts.
How does Marketing Automation work in ABM?
Marketing automation simplifies and improves Account-Based Marketing (ABM) by automating repetitive tasks and enabling personalized interactions at scale. It tracks and analyzes account behavior, allowing for timely and relevant content delivery. With automation, marketers can trigger automated responses, nurture leads, and deliver targeted messages based on account activity. It facilitates seamless coordination between marketing and sales teams, ensuring alignment throughout the ABM process. Marketing automation empowers ABM strategies by efficiently delivering personalized experiences and optimizing engagement with target accounts.
How does ABM accelerate sales pipeline growth?
ABM accelerates sales pipeline growth by focusing on high-value accounts and personalized engagement. It identifies the most promising leads, increasing efficiency. Personalized campaigns resonate with decision-makers, driving faster progression through the pipeline. ABM aligns sales and marketing teams, promoting collaboration for revenue growth. Building strong relationships with key accounts fosters trust and higher conversion rates. Tailored experiences address specific pain points, expediting the sales process and driving pipeline growth. ABM’s targeted approach ensures a more efficient and effective sales journey, resulting in faster pipeline growth and increased revenue.
What is a buyer persona?
A buyer persona is a detailed profile of your ideal customer based on research and data. It includes information about their demographics, behaviors, goals, challenges, and motivations. Creating a buyer persona helps you understand and connect with your target audience on a deeper level. By knowing who your customers are, you can customize your marketing strategies, messages, and products to meet their specific needs and preferences. A buyer persona serves as a guide, enabling you to attract and engage the right customers, ultimately driving better results and building stronger relationships.
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