Unbound B2B Blog – Lead Generation and Marketing to Grow Your ROI

Multi-Channel Lead Generation Strategies for Cloud Service Providers

Multi-Channel Lead Generation Strategies for Cloud Service Providers

Introduction- What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure?...

Lead Generation Strategies That Work for B2B Companies

Introduction Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added...

Hit the Bull’s Eyes: Bringing in Intent Data Into Buyer’s Journey

Introduction Intent data is comparatively a new term that has been doing the rounds in recent years. To put it...

Classifying Your Sales Leads: Hot Leads or Cold Leads

Introduction It is not very often to see people consider the efficacy of leads classification in business and online marketing....

On-Premise vs. Cloud Computing: How to Sell Them

Introduction It is a rational human inclination to exhaust all possible means of obtaining the best while spending less, Enterprise...

How Purchase Intent Can Help You Scale-Up Your ABM Campaigns

Introduction Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and...

Top 3 Outbound Ways to Generate More Leads

Introduction There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time...

15 Ways That Customer Testimonials Can Help to Grow Your Business

Introduction When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new...

10 Signs That You Should Know While Hiring a Lead Generation Partner

Introduction As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods...

Top 15 Lead Generation Ideas and Strategies for Software Companies

Introduction For a software business to continue on living, lead generation and creativity are a must. Why is that? Because...
Ultimate-Guide-to-selling-Voip-Services

The Ultimate Guide to Selling Your VoIP Services in 2019

Introduction In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until...
Choosing Lead Generation Partner

What to Look for Before Choosing a Lead Generation Partner for You?

Introduction For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead...
Voip Service provider

VoIP Service Provider Guide: Know How You Can Qualify Your Leads

Introduction Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there...
Power of Intent Data

How to Leverage the Power of Intent Data to Drive your Marketing ROI?

Introduction Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But...

How to Create Personalize Email Templates for B2B Buyers to Get More Clicks

Introduction Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80%...
B2B Buyer Personas

B2B Buyer Personas: How to Create Them for Every Budget

Introduction A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and...
demand generation

Demand Generation: How to Generate Leads for SAP ERP Solutions?

Introduction Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software....
Successful lead generation campaign

Driving Successful Lead Generation Campaigns for US and Canadian Businesses

Introduction USA and Canada are two countries existing in the same continent, but that are quite different in some ways....

What are The Challenges and Strategies For B2B SaaS Marketing?

Introduction Consumer marketing and b2b marketing are markedly different. You only have to think about popular commercials for everyday consumer...

Content Syndication: Extend Your Marketing Programs to a New Audience

Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have...

A Personalised Sales Script Can Uplift Your Inside Sales

When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s...
B2B Buying

Who Really Makes the Purchase in B2B Buying? – Know the Decision Makers

Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well...

Why Account Based Marketing Is The Best Strategy to Work Around?

What is Account-Based Marketing? ABM (Account-Based Marketing) is a B2B marketing strategy that focuses on finding companies (accounts) that match...
Brand Storytelling

How Important Is Brand Storytelling?

Introduction Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories...

The Perfect Content Syndication Strategy for Lead Generation

Introduction For a b2b marketer, relying on a marketing strategy that features a variety of tactics can mean more awareness...
Customer Acquisition

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the...
Lead generation

What are the Ways and Channels to Drive More B2B Product Traction?

Introduction Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction....
Marketing Strategy

A Powerful Marketing Strategy for SaaS: Drip Marketing Campaigns

Introduction: What is a Drip Marketing Campaign Drip marketing refers to sending a stream of marketing messages (usually via email)...

Align Your Inhouse and Outsourced Lead Generation Process and Get the Most of Your ROI

Introduction When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every...
content-marketing

Content Marketing Is An Answer Engine World

Introduction As the Web evolves, so has the way people search and the way marketers have had to adjust their...

How to Sell Your Flagship Software Products and Solutions: An Ultimate Guide

Introduction Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult...

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique,...
Adsense

How to Set up Google Ad Sense Account – Step By Step Guide

Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads...
Desktop

How to Effectively Use Google Docs and Office 365 To Collaborate Between Small Teams

Introduction Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been...

5 Types of Online Advertising to Increase Your Leads

Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World...
Demand generation

Demand Generation: 20 Ways to Sell Cloud BI Solutions

Introduction Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is...
Facts of Artificial Intelligence and Social Media Marketing

Top 5 Facts of Artificial Intelligence and Social Media Marketing

Introduction AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal...
Lead Magnet

What Is a Lead Magnet and What Type of Lead Magnets Convert the Best?

Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out...
Digital Marketing Rules for lead generation

5 Digital Marketing Rules for Successful Lead Generation

Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy...

How to Get More Results Out of Your Marketing Funnel

Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the...
Focus on Your Brand First and Then Sales

Focus on Your Brand First and Then Sales

Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the...
ABM

Ultimate Guide of Account Based Marketing With Outbound Marketing

Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so...
Instagram

How to Create And Manage Instagram Marketing Account For Your Business

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and...
Linkedin Strategis

Top 10 LinkedIn Strategies to Boost Your Business

Overview LinkedIn has evolved from a platform primarily used by HR companies to source talent, into a platform used by...
Multichannel marketing

Multichannel Marketing Tools for 2019: Step-By-Step Guide

What is Multichannel Marketing?   There are several ways to define multichannel marketing. A basic definition, however, is that it...
lead generation mistake

15 Lead Generation Mistakes Software Industries Make

Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use...
IoT Solution

The Ultimate Guide to Lead Generation: IoT Solutions

Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and...
Video Marketing

How to Create a YouTube Channel for Video Marketing

Video content can create a ton of traffic to your site and boost engagement. As far as video marketing platforms...
Artificial Intelligence

How AI Can Rank up Your B2B Sales and Marketing

Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people....
Linkedin - Most popular Social Media

Why LinkedIn Comes to Most Popular Social Media Marketing

Introduction LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual...

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%....
Marketing Automation

Marketing Automation – The Future of Digital Marketing

Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a...
Inbound Marketing

How Inbound Marketing Can Lead Your Company to New Heights

Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there...
Install Base Marketing

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage...
Top B2b Marketing trends

Top 13 B2B Marketing Trends You Need to Follow in 2019

Introduction of Top B2B Marketing Trends Digital ad spending worldwide by 2020 is expected to be 50% of all advertising...
Type of MQL leads

Type of MQL Leads and its Importance For a B2B Marketer?

Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to...
cleaning CRM data

B2B Marketing: Importance Of Cleaning/Appending CRM Data From Time to Time?

Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of...
Lead Generation

How to Find Right B2B Lead Generation Partner For You

Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a...
B2B Lead Gen

B2B Lead Gen MQL vs HQL, Value, Pricing and Which One Should You Buy?

Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL,...
Best VP sales

B2B Appointment Generation Can Make You the Best VP of Sales. How?

Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales...
ballpen business cell phone

How to Leverage MQL Leads to Generate Sales Qualified Leads?

Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and...
Business meeting

Increase Your B2B Lead Generation with These Smart Marketing Tips

Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of...
adult-business-data

Appointment Setting Has To Be Iterative

Introduction Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness...
accounting-application

Why Outsource Telesales & Appointment Setting?

Many B2B companies are still skeptical about considering outsourcing for any part of their sales function which they consider as...
meeting place

How To Put In Place A Basic System For Lead Scoring?

For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards...
B2B Marketing Zone