Unbound B2B Blog

Introduction Consumer marketing and b2b marketing are markedly different. You only have to think about popular commercials for everyday consumer...

Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have...

When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s...

Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well...

What is Account-Based Marketing? ABM (Account-Based Marketing) is a B2B marketing strategy that focuses on finding companies (accounts) that match...

Introduction Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories...

Introduction For a b2b marketer, relying on a marketing strategy that features a variety of tactics can mean more awareness...

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the...

Introduction Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction....

Introduction: What is a Drip Marketing Campaign Drip marketing refers to sending a stream of marketing messages (usually via email)...

Introduction When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every...

Introduction As the Web evolves, so has the way people search and the way marketers have had to adjust their...

Introduction Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult...

Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique,...

Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads...

Introduction Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been...

Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World...

Introduction Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is...

Introduction AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal...

Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out...

Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy...

Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the...

Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the...

Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so...

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and...

Overview LinkedIn has evolved from a platform primarily used by HR companies to source talent, into a platform used by...

What is Multichannel Marketing?   There are several ways to define multichannel marketing. A basic definition, however, is that it...

Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use...

Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and...

Video content can create a ton of traffic to your site and boost engagement. As far as video marketing platforms...

Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people....

Introduction LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual...

Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%....

Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a...

Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there...

Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage...

Introduction Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion,...

Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to...

Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of...

Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a...

Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL,...

Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales...

Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and...

Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of...

Introduction Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness...

Many B2B companies are still skeptical about considering outsourcing for any part of their sales function which they consider as...

For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards...