Unbound B2B Blog

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique,...
Adsense

How to Set up Google Ad Sense Account – Step By Step Guide

Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads...
Desktop

How to Effectively Use Google Docs and Office 365 To Collaborate Between Small Teams

Introduction Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been...

5 Types of Online Advertising to Increase Your Leads

Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World...
Demand generation

Demand Generation: 20 Ways to Sell Cloud BI Solutions

Introduction Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is...
Facts of Artificial Intelligence and Social Media Marketing

Top 5 Facts of Artificial Intelligence and Social Media Marketing

Introduction AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal...
Lead Magnet

What Is a Lead Magnet and What Type of Lead Magnets Convert the Best?

Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out...
Digital Marketing Rules for lead generation

5 Digital Marketing Rules for Successful Lead Generation

Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy...

How to Get More Results Out of Your Marketing Funnel

Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the...
Focus on Your Brand First and Then Sales

Focus on Your Brand First and Then Sales

Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the...
ABM

Account Based Marketing Powered by Outbound Can Amplify Your Conversion Rate

Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so...
Instagram

How to Create And Manage Instagram Marketing Account For Your Business

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and...
Linkedin Strategis

Top 10 LinkedIn Strategies to Boost Your Business

Overview LinkedIn has evolved from a platform primarily used by HR companies to source talent, into a platform used by...
Multichannel marketing

Multichannel Marketing Tools for 2019: Step-By-Step Guide

What is Multichannel Marketing?   There are several ways to define multichannel marketing. A basic definition, however, is that it...
lead generation mistake

15 Lead Generation Mistakes Software Industries Make

Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use...
IoT Solution

The Ultimate Guide to Lead Generation: IoT Solutions

Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and...
Video Marketing

How to Create a YouTube Channel for Video Marketing

Video content can create a ton of traffic to your site and boost engagement. As far as video marketing platforms...
Artificial Intelligence

How AI Can Rank up Your B2B Sales and Marketing

Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people....
Linkedin - Most popular Social Media

Why LinkedIn Comes to Most Popular Social Media Marketing

Introduction LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual...

10 Compelling Reasons Why You Should Make Keyword Planner Your Friend

Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%....
Marketing Automation

Marketing Automation – The Future of Digital Marketing

Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a...
Inbound Marketing

How Inbound Marketing Can Lead Your Company to New Heights

Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there...
Install Base Marketing

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage...
Top B2b Marketing trends

Top 13 B2B Marketing Trends You Need to Follow in 2019

Introduction Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion,...
Type of MQL leads

Type of MQL Leads and its Importance For a B2B Marketer?

Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to...
cleaning CRM data

B2B Marketing: Importance Of Cleaning/Appending CRM Data From Time to Time?

Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of...
Lead Generation

How to Find Right B2B Lead Generation Partner For You

Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a...
B2B Lead Gen

B2B Lead Gen MQL vs HQL, Value, Pricing and Which One Should You Buy?

Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL,...
Best VP sales

B2B Appointment Generation Can Make You the Best VP of Sales. How?

Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales...
ballpen business cell phone

How to Leverage MQL Leads to Generate Sales Qualified Leads?

Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and...
Business meeting

Increase Your B2B Lead Generation with These Smart Marketing Tips

Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of...
adult-business-data

Appointment Setting Has To Be Iterative

Introduction Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness...
accounting-application

Why Outsource Telesales & Appointment Setting?

Many B2B companies are still skeptical about considering outsourcing for any part of their sales function which they consider as...
meeting place

How To Put In Place A Basic System For Lead Scoring?

For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards...
B2B Marketing Zone