B2B Inside Sales Service

Inside sales refers to selling products and services remotely, from office premises. It differs from outside or field sales in the sense that sales reps don’t have to travel in order to make sales pitches to prospects and close deals. Inside sales involves conducting all sales activities, including prospecting and selling, through emails, phone calls, video calls, text messages, and social platforms like LinkedIn and Twitter.

A B2B inside sales service is a third-party company that helps companies to sell their products and services remotely. Inside sales vendors have professional inside sales reps who book appointments with your most valuable leads, pitch and sell your offerings to them via email, phone and video calls, social media, and text messages. B2B inside sales services also have sales development representatives who provide important sales development services like qualifying leads to identify prospects that are most likely to buy your product or service.

An inside sales service can be beneficial to your company in many ways. Hiring an inside sales company allows you to improve your business’s marketing budget efficiency. It does this by leveraging tech tools like customer relationship management systems and marketing automation.

This means your company can reach the right prospects fast, shorten the sales cycle, and lower the cost of acquiring new customers. Most importantly, inside sales companies can help you predict your sales revenue based on their inside sales rep performance data.

An inside sales service also frees your team’s time so they can focus on primary tasks that grow your business. Inside sales services also allow you to adapt to dynamic buyer behavior. The best inside sales companies have professional inside sales teams that quickly leverage the changing buyer behavior to maximize upselling and cross-selling opportunities while keeping sales costs low.

A Sales Development Representative (SDR) is a sales professional who focuses on prospecting, reaching out to leads, and determining whether they are qualified or not. An SDR tracks lead behavior and then contacts them based on their actions.

For instance, if a lead signs up for a webinar, downloads a content asset, initiates a chat, or asks for a demo, an SDR will reach out to them, schedule a call, update the task on the CRM then hand the lead over to the inside sales reps. Inside sales reps specialize in converting pre-qualified leads into paying customers. They also use cross-selling and upselling tactics to generate new sales from current customers.