In the times of pandemic, business-to-business organizations have suffered immensely. But, as “living with the pandemic” becomes new norm markets and the customers are rapidly changing too.
In such an environment, all the industry experts are convinced that we might never go back to the old ways. The new normal in the businesses environment focused more on interactions with social distance and a reliance on technology
For instance, in the below graph by Marketing Charts, you can see how COVID has impacted the marketing efforts of businesses.
This simply means that business-to-business organizations need to change the way they operate. They need to change how they promote and market to how they maintain their consumer engagement, and so much more.
So, the biggest question remains – “How B2B companies can change their strategies in the post-COVID world?” The question is simple and the answer is just as simple– “By following new trends in the world of business and marketing”.
So, in this blog post, we bring to you industry experts who will explore the trends in B2B marketing that businesses need to adapt to succeed post-pandemic.
Cindy Dubon is a B2B marketer with seven+ years of experience creating demand for new products in traditionally technology-aversed industries. She is passionate about strategically using brand awareness efforts to drive demand generation results. Cindy is currently Senior Marketing Manager at Perceptyx where she focuses on creating demand for the company’s robust employee survey and people analytics solution. You can connect with her on Twitter and LinkedIn .
Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, and named a top 20 female marketer by G2. Leveraging LinkedIn and thought leadership, Mandy and her team unlock growth opportunities for good people and brands who deserve them, resulting in more brand awareness, more authority, and more revenue.You can connect with her on Twitter and LinkedIn.
Adam White is the founder of SEOJet, backlink software that helps SEOs build amazing backlink profiles that crush Google. He has been an SEO professional since 2002 and in his spare time he wrote and directed a feature film. He lives in Arizona with his wife and 7 children.
Michael Collins is accountable for leading global marketing and customer experience, including demand generation, media relations, and customer care functions. He collaborates across the CFA Institute community to drive growth through effective planning, execution, and measurement. Mr. Collins also oversees the CFA Institute office in New York City. Prior to joining CFA Institute, he worked for both public and private companies including J.P. Morgan, Rockefeller & Company, Iomega, SAGA Software, Mercator Software, Gevity HR, and Computer Sciences Corporation (now DXC Technology). Mr. Collins holds a BA degree in communications from Rowan University in New Jersey. You can connect with her on Twitter and LinkedIn.
As a Social Media Business Strategist, I offer my clients the benefit of many successful years in retail operations, transportation and logistics, business development, executive recruitment, business transformation, digital transformation, change management and social media. Each piece of the puzzle, coupled with my creative skills, brings depth and stability to the development of your brand and audience acquisition strategies. You can connect with him on Twitter and LinkedIn.
Founder of Barefoot Wines and Business Audiobook Theatre. New York Times bestselling author, 2020 Business Audie Finalist from the Audiobook Publishers Association, contributor to the Business Journals, Entrepreneur, and several other business publications, nature lover and avid hiker. You can connect with him on Twitter and LinkedIn.
Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience can be your best marketing.
His 20-year professional career included leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana. You can connect with him on LinkedIn and Twitter.
Ryan Foland is a high energy speaker, podcast host, and consultant who teaches executives how to build their personal brands. His 3-1-3® Method uncovers core brand messaging to guide bespoke content marketing strategies. Ryan has given 4 TEDx talks and has been featured in Inc., Entrepreneur, Forbes, Fortune, and more. His award winning book, Ditch the Act, teaches you how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online. You can connect with him on Twitter and LinkedIn .
Jason Barnard is an author, speaker and consultant on all things digital marketing. His specialist subject is Brand SERPs (what appears when someone googles your name). He teaches Brand SERP optimization to students at Kalicube.pro. He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out. The conversations are always interesting, always intelligent and always fun! You can connect with him on LinkedIn and Twitter .
Dr. Reyzan Shali is a board-certified internal medicine and primary care physician, author, and speaker. She has assisted thousands of patients throughout her career and has dedicated her life to helping as many oncology patients as possible improve their odds in the fight against cancer.You can connect with her on Twitter.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. You can contact him on LinkedIn or Twitter.