Top 10 B2B Appointment Setting Companies in the USA

10 Best B2B Appointment Setting Companies in the USA

Highlights

Compare top B2B appointment setting companies in the USA
Learn how to choose the right partner for your business
Explore pricing models and engagement options
Discover outsourcing benefits and ROI tips
Find the best U.S.-based agencies

Struggling to turn cold leads into real conversations? You’re not alone. In B2B sales, time is too valuable to spend chasing prospects who aren’t ready to talk. Today, a steady stream of qualified, sales-ready meetings is essential for driving growthgrowth, and the right appointment-setting partner can significantly impact this process.

In this article, we’ll walk you through the 10 best B2B appointment setting companies in the USA, what makes each one unique, and how to find the right partner to help you fill your pipeline with high-quality opportunities.

What is a B2B Appointment Setting Company?

A B2B appointment setting company connects your sales team with decision-makers who are genuinely interested in your solutions. These agencies combine data, strategy, and outreach expertise to identify leads, qualify them, and schedule meetings that convert.

Pro Tip: The best agencies blend human conversation with data intelligence, ensuring that every booked meeting has genuine potential to turn into a sales opportunity.

Top 10 B2B Appointment Setting Companies in the USA

Finding the right appointment setting partner can make or break your pipeline performance. The best agencies combine data, technology, and human expertise to create consistent, high-quality meetings with decision-makers who matter.

Here’s a closer look at the top 10 B2B appointment setting companies in the USA, what they do, who they serve, and what makes them stand out.

1. UnboundB2B

UnboundB2B stands out as a powerhouse in B2B lead generation and appointment setting, helping technology and SaaS brands connect with the right audiences through a blend of AI, intent data, and verified human outreach. Their BrandGen framework focuses on aligning outreach with your ideal customer profile (ICP) to deliver meetings that convert.

Best for: Tech and SaaS companies looking for multi-channel, data-driven demand generation and qualified sales appointments.

Key Strength: AI-powered targeting and integrated demand generation capabilities.

2. CIENCE Technologies

CIENCE Technologies is known for its science-based outbound model, combining data research, automation, and skilled SDR teams to deliver predictable results. Their SDR-as-a-Service model offers flexibility for businesses of all sizes, making it easy to scale outreach without internal hiring.

Best for: Companies seeking a structured, scalable outbound system with a proven process.

Key Strength: Strong analytics and process-driven lead qualification.

3. Belkins

Belkins takes a personalized approach to appointment setting, focusing on relationship-driven outreach and account-based targeting. They’ve built a reputation for delivering highly customized campaigns that drive genuine engagement. Their success stories span SaaS, manufacturing, and professional services.

Best for: Businesses that value tailored outreach and one-on-one prospect engagement.

Key Strength: Deep personalization and data-backed campaign optimization.

4. Callbox

Callbox is a global B2B lead generation and appointment setting agency that integrates seamlessly with CRM and marketing automation platforms. Their AI-driven lead scoring system ensures only the most relevant prospects reach your sales team. Clients also get access to the Callbox Pipeline, a proprietary dashboard for campaign performance tracking.

Best for: Enterprises prioritizing data transparency and integration with existing sales systems.

Key Strength: CRM integration, analytics dashboards, and omnichannel outreach.

5. SalesRoads

A fully U.S.-based appointment setting company, SalesRoads employs dedicated, in-house SDR teams trained to understand your brand voice and value proposition. Their process focuses on personalized cold calling and account-level research, backed by quality assurance and performance guarantees.

Best for: Mid-sized and enterprise organizations that prefer U.S.-based reps and high-touch outreach.

Key Strength: Dedicated, culturally aligned U.S. sales teams with guaranteed results.

6. EBQuickstart (EBQ)

EBQ (EBQuickstart) offers end-to-end sales development services, including data research, lead nurturing, and appointment setting. Their model assigns an entire fractional team, SDRs, managers, and marketing support to act as an extension of your internal team.

Best for: B2B companies that need complete SDR support without managing in-house resources.

Key Strength: Comprehensive outsourced sales model built for scalability.

7. BlueZebra Appointment Setting

BlueZebra has earned its reputation by focusing on complex, enterprise-level business-to-business sales cycles. Their team emphasizes deep discovery and one-on-one conversations to secure meetings with senior decision-makers. Each campaign is built around understanding the client’s value proposition and buyer personas.

Best for: Enterprise organizations with long, consultative sales processes.

Key Strength: High-touch, quality-first approach for complex deals.

8. Martal Group

Martal Group offers a hybrid sales model combining AI-driven prospect data with a team of North American sales executives. Their fractional sales services are especially popular among SaaS startups and growing tech firms looking to expand globally without hiring full-time SDRs.

Best for: Startups and scaling SaaS companies expanding into new markets.

Key Strength: On-demand sales teams powered by verified intent data.

9. Strategic Sales & Marketing (SSM)

With over 30 years in business, SSM is one of the most experienced B2B appointment-setting agencies in the U.S. They’re known for building customized programs that align marketing and sales, driving measurable ROI across technology, manufacturing, and logistics sectors.

Best for: Established companies looking for a long-term, performance-driven partner.

Key Strength: Decades of proven experience and measurable ROI outcomes.

10. RevBoss

RevBoss brings automation and efficiency to appointment setting through its proprietary AI-powered outreach platform. It uses automated sequencing and human validation to help B2B teams book meetings faster. Their solution integrates easily with major CRMs and marketing tools, giving clients full visibility into performance.

Best for: Companies seeking a tech-enabled, automation-first appointment-setting approach.

Key Strength: Streamlined, software-driven lead generation backed by human oversight.

Appointment Setting Companies: Pricing Overview

The cost of B2B appointment setting services in the U.S. varies widely based on factors like your target market, lead quality requirements, campaign volume, and engagement model. Most agencies offer flexible pricing structures designed to match different business needs, from startups testing outbound to enterprises running global campaigns.

Typical Monthly Pricing by Business Type:

SMBs: $3,000–$7,000/month, ideal for smaller teams or pilot projects targeting a specific region or ICP.
Mid-Market Companies: $7,000–$12,000/month, suitable for companies looking for multi-channel outreach and dedicated SDRs.
Enterprise Programs: Custom pricing based on the number of appointments, target industry complexity, and required data depth.

Some vendors also follow pay-per-appointment models, charging between $150 and $500 per meeting, depending on factors like appointment quality, deal size, and exclusivity. A few agencies even offer performance-based hybrid models, where part of the fee is tied to meetings that convert into opportunities.

Pro Tip: Don’t just compare hourly or monthly rates. Evaluate the cost per qualified meeting, conversion-to-opportunity ratio, and lifetime revenue impact. As it is possible that the cheapest provider is not always the most profitable long-term.

B2B Appointment Setting Agency Evaluation Checklist

Use this checklist to evaluate whether a potential appointment-setting partner truly fits your goals and sales ecosystem:

Data & Targeting

Uses verified, intent-based data, not cold or outdated lists
Enriches leads with firmographics, technographics, and buying intent signals
Offers data compliance (GDPR, CCPA) and data accuracy transparency

Outreach Capabilities

Executes multi-channel outreach (email, phone, LinkedIn, ads)
Personalizes messaging by buyer persona and funnel stage
Provides cadence optimization and A/B testing insights

Technology & Integration

Seamless CRM and marketing automation sync (HubSpot, Salesforce, Outreach, Marketo)
Supports custom workflows and reporting dashboards
Enables real-time performance tracking and campaign adjustments

Reporting & Transparency

Offers clear reporting on meetings booked, quality, and ROI
Provides weekly or monthly performance reviews
Shares call recordings or transcripts for quality assurance

Account Management & Support

Has a dedicated account manager or SDR leader
Provides strategic input, not just execution
Ensures ongoing alignment with your internal sales and marketing teams

Industry Experience

Proven success in your specific B2B vertical (SaaS, IT, manufacturing, or services)
Understands your ICP and buying cycle
Can tailor messaging and approach to your market’s nuances

Pro Tip: Choose an agency that can seamlessly plug into your sales tech stack, as it’ll save you weeks of setup time and ensure a smoother, data-driven execution.

Conclusion

Choosing the right B2B appointment setting company in the USA can be a game-changer for your sales pipeline. The key is finding a partner that blends technology, human expertise, and deep market understanding to deliver qualified meetings that convert.

Ready to scale your B2B pipeline?

Partner with UnboundB2B, a leading B2B appointment setting agency, and connect with high-intent decision-makers faster.