In the B2B space, content marketing is a set of strategies to generate leads, engage with customers, and retain existing customers while distributing relevant content to your target audience.
Several content formats can be used by B2B brands to demonstrate the subject matter expertise they have, to inform, inspire, and engage prospective buyers while helping them resolve their pain points. Empathy is the basis for B2B content marketing, which is to instill trust in the minds of consumers.
Marketing professionals should be aware of a few content marketing statistics.
– 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing.
– 55% of B2B organizations successful at content marketing measure the ROI of their efforts
– For B2B organizations, the average percentage of total marketing budget spent on content marketing is 26%
– 70% of B2B marketers always or frequently prioritize delivering content quality over content quantity
In this article, we’ve got together 15 Top Marketing Experts from across the globe who share their views and insights on “Content Marketing benefits and challenges for B2B businesses in 2022”
A content marketer with over 15 years of experience working at the sharp end of the lead funnel. You can connect with him on LinkedIn.
Christoph Trappe is a top global content marketer, author and podcaster and leads content strategy at voxpopme.com. You can connect with him on LinkedIn.
I work as a digital marketing specialist, specifically within the marine/ maritime space. I have experience working in the Communications department at the International Maritime Organisation and experience of helping many marine companies such as Maritec (part of CTI Group), Bogerd Martin & Plastic Free Falmouth market themselves online. You can connect with him on LinkedIn.
Katie Thompson is the founder of Katie Lingo, a freelance outsourced content marketing service for agencies. Katie founded Katie Lingo in 2016 while working for a digital marketing agency. Prior to this, Katie earned a diploma in journalism with the National Council for the Training of Journalists, which inspired her to go freelance. You can Connect With her on LinkedIn.
Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. You can connect with her on Twitter.
Anthony is CEO and Founder of Gaenzle Marketing. He is a two-time published author and digital marketing influencer. He has helped brands both large and small grow and thrive across multiple industries through strategic marketing campaigns and leveraging a powerful network of influencers. You can connect with him on LinkedIn.
Alisa is the Sr Product Marketing Manager at Semrush where she helps agencies offer new services to help their clients grow. She’s also a huge Pinterest nerd from way back and one of the first “Pinterest Pioneers” charged with helping people make the most of their Pinterest marketing. You can connect with her on LinkedIn.
Leah Presser specializes in writing marketing content that helps legal tech vendors gain attention and site traffic, establish trust and credibility, and nurture prospects on their buying journey. See how she can help optimize your marketing efforts with well-researched, meaningful short and long-form content pieces at https://leahpresser.com. You can connect with her on LinkedIn.
Dana Herra is on a mission to rescue audiences from being bored to death by B2B content. She gets businesses off the hamster wheel of churning out content that doesn’t go anywhere and shows them how to get more mileage out of every content idea. You can connect with her on LinkedIn.
Liam Carnahan is an SEO and content strategist, and the founder of Inkwell Content. He uses smart SEO to help businesses bring in the right audience, and clever content to delight them once they arrive. You can connect with him on LinkedIn.
Jolene Roderick is an engaging, intelligent, and profoundly relevant digital marketer, content creator, and social media manager who has begun to explode onto the marketing scene. You can connect with her on LinkedIn.
Meagan Shelley is a professional writer in the central Virginia area. She has written for clients in more than 5 countries, and has worked in several capacities for Fortune 1000 companies. When she’s not writing, she’s likely gardening, baking, or on the occasional thru-hike. You can connect with her on LinkedIn.
Erika is the CEO and founder of Three Girls Media, Inc. (www.ThreeGirlsMedia.com), a full-service marketing and public relations agency. She has over 35 years of experience in media, marketing and publicity. You can connect with her on LinkedIn.
Lisa Manyon is the Business Marketing Architect and President of Write On Creative®. Serving mission-driven entrepreneurs, Lisa pioneered the values-based “Challenge. Solution. Invitation™.” communication framework to create marketing messages with integrity by focusing on PASSION points. Her marketing strategies are known to create million-dollar results. You can connect with her on LinkedIn.