North Atlantic Networks: Leading Cybersecurity Company Fuels Rapid Lead Generation and Accelerates Pipeline Development
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INDUSTRYCybersecurity & Secure Networking
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BUSINESS INITIATIVEFull-Funnel ABM Strategy and Intent-Based Content Syndication
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HEADQUARTERSNew England, United States
North Atlantic Networks is a trusted innovator in enterprise network and cybersecurity solutions
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Zero
breaches
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25+
years of expertise
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1M
threats stopped per day
With decades of experience securing complex IT environments, North Atlantic Networks (NAN) is redefining how mid-market and enterprise organizations safeguard their networks, protect critical assets, and support business growth. Headquartered in New England, NAN operates with a specialized team of engineers and cybersecurity experts, serving customers across industries including finance, education, manufacturing, and the public sector.
The company empowers organizations to stay ahead of evolving threats through its advanced suite of secure networking services, including SD-WAN, threat monitoring, and managed firewall solutions. With a relentless focus on security, performance, and scalability, NAN helps its customers reduce risk, modernize infrastructure, and confidently embrace digital transformation.
THE CHALLENGE
Network protection and data security are central to NAN’s mission—not only in the services they deliver but in how they identify, engage, and convert prospective customers across regulated industries.
As NAN looked to accelerate growth across the U.S. and reach new buyers within its ideal customer profile (ICP), the team needed to scale lead generation efforts without compromising quality or strategic fit.
While NAN had built a solid foundation through direct outreach and field-based sales activity, there was a clear gap at the top of the funnel—specifically, in consistent, high-quality engagement with target accounts.
To complement their existing go-to-market strategy and drive pipeline growth, NAN sought a B2B demand generation partner capable of executing targeted programs focused on:
- Delivering accurate, compliant, and ready-to-engage leads across priority U.S. regions
- Generating contacts from high-value buyer persons within the IT and cybersecurity space
- Ensuring lead quality with a strong likelihood to convert to meetings and revenue
- Providing a predictable, cost-effective cost-per-lead (CPL) model
THE SOLUTION
After evaluating multiple vendors, North Atlantic Networks selected UnboundB2B for their ability to deliver high-quality leads quickly, without sacrificing accuracy or strategic fit.
Proprietary Data Ownership
Unlike other providers that outsource data, UnboundB2B owns and operates its lead database. This ensured NAN would receive reliable, up-to-date contacts tailored to their ICP.
Two critical factors drove the decision
Speed to Market
With an urgent need to drive pipeline, NAN valued UnboundB2B’s ability to deliver leads immediately, accelerate outreach, and support time-sensitive revenue goals.
By leveraging UnboundB2B’s intent-based content syndication and targeted ABM strategy, NAN saw multiple benefits:
Higher Lead Volume and Faster Delivery
NAN exceeded initial volume expectations while maintaining a lean CPL, maximizing budget impact.
Precision Targeting of Key Accounts
The campaign reached exactly the right buyer personas across strategic regions, removing friction from account-based outreach.
Increased Engagement and Sales Readiness
Leads showed early-stage interest across email and content channels, priming them for sales follow-up.
Conversion to Revenue
With clear qualification standards and strong intent signals, NAN’s sales team was able to book high-quality meetings and generate marketing-sourced pipeline.
This strategic partnership allowed NAN to bridge its top-of-funnel gap, deliver immediate results, and lay the foundation for ongoing pipeline growth.
THE RESULTS
By investing in targeted ABM and demand generation programs, North Atlantic Networks significantly expanded its brand visibility across strategic U.S. regions and strengthened its position as a trusted cybersecurity partner to mid-market and enterprise customers.
Focused on scaling its pipeline with quality over quantity, NAN worked closely with UnboundB2B to generate leads exclusively from its ICP. This approach brought in new top-of-funnel prospects, supported multi-channel engagement, and directly contributed to measurable revenue growth.
As a result of the campaign, NAN exceeded its contract value goal, achieving a 3X return on investment. With 650 leads delivered over 12 weeks, the company continues to nurture its database and build pipeline well beyond the initial engagement. Notably, NAN saw early success converting leads in competitive, high-intent markets like California and the Northeast regions that are key to its ongoing expansion strategy.
