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Account Based Marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction “Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online before buying and just like b2c customers,...
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Account based marketing has been classified as a “market of one”. This is because it focusses communication and attention on a specific customer, as opposed to broad-based marketing which deals with marketing to masses. In other words, account-based marketing is a highly-personalized marketing strategy that begins with identifying individual accounts to market to. Figure 1:...
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AI for ABM
Introduction With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such as: entertainment (Netflix),...
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