Category

Lead generation
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.

Lead generation

Techniques to Generate B2b sales leads
Introduction The question, “how do I find new business leads?” is one that many companies grapple with. In fact, the 2017 state of b2b digital marketing report found that while 47% of marketers say that their biggest priority is generating quality leads, 32% of them said that it’s also the area that poses the most...
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Top Signs your business needs lead generation
Introduction Lead generation is the buzz word at most businesses nowadays as it leads to increased traffic on the company website, better sales and results in bigger conversion rates. When you have an effective lead generation strategy, you are developing a focused channel for every prospective buyer to find what you are offering and see...
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Multi-Channel Lead Generation Strategies for Cloud Service Providers
Introduction- What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure? Have a glance at this piece of content, to get a brief idea about lead generation tactics for cloud services. How to generate a lead is an important objective in business. This is a challenging...
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Introduction Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added services that solve their problems. When you’re offering that kind of service, you’ll be converting potential customers to strong leads that drive the business growth engine. A regular stream of leads strengthens the spine of...
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Introduction It is not very often to see people consider the efficacy of leads classification in business and online marketing. The concept of getting leads classified is not all about fulfilling a routine arrangement, but a means of maximizing the benefits such leads offer. Source: CrazzyEgg If you have a database of your potential customers...
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Introduction There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. However, inbound marketing doesn’t reach everyone, hence companies are bound to lose...
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Introduction As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested. While reaching out to potential buyers, you’ll need to have a target audience, not...
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Introduction For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software. But coming up with a whole bunch of lead generation ideas can...
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Choosing Lead Generation Partner
Introduction For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly. If your business falls under one of those that is having trouble maintaining SaaS leads consistently, reassessing and optimising your approach may be worth...
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Voip Service provider
Introduction Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity. Instead, the main obstacle that many business owners deal with involves providing for the last mile connectivity aspect of VoIP services, e.g. customers’ network includes...
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demand generation
Introduction Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software. If you are one of them, you must be familiar with the challenges involved when it comes to B2B SaaS lead generation, especially finding lead providers for ERP. This mainly occurs due to a lack...
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Successful lead generation campaign
Introduction USA and Canada are two countries existing in the same continent, but that are quite different in some ways. For instance, one b2c report shows that although the Canadian’s spend about 39 hours online monthly on desktop, (75 hours including mobile), their adoption of online shopping is a lot lower than that of shoppers...
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Lead generation
Introduction Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch. Lead generation campaigns attract new customers; without customer interest, your...
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Introduction When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company. There is a mountain of evidence supporting the efficiency and success that comes from working with b2b lead generation services. Besides the cost...
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Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. Not to mention, any content marketing you...
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Demand generation
Introduction Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is optimizing services with access to real time data, making well-informed decisions with data-driven insights on market fluctuations or enjoying more business savings, cloud BI solutions are pioneering new and exciting changes in the field. Wondering...
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Lead Magnet
Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task. To cut through all the noise, marketers need to deploy effective content marketing strategies and advertising campaigns....
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Digital Marketing Rules for lead generation
Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “lead generation”, exactly? Well, it can be boiled down to how we attract customers to our product,...
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lead generation mistake
Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success. In this blog post, we shall focus on fifteen lead generation mistakes that are common in...
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IoT Solution
Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. Undoubtedly, IoT is defining and reshaping markets to the extent that its growth has been termed as ‘the next Industrial Revolution.’ Essentially, IoT...
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Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
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Type of MQL leads
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...
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cleaning CRM data
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...
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Lead Generation
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...
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B2B Lead Gen
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...
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Business meeting
Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...
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meeting place
For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards the same goals- more and better quality leads. This is where having a clear Lead Generation Plan with a systematic...
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