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Martech
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Digital Ad Platform
Introduction In 2019, Google fired a warning shot at digital ad businesses, calling it an announcement of its Privacy Sandbox initiative. The statement confirmed that the world’s most popular search engine was about to initiate a digital advertising shift of epic proportions. This monumental change would end up with the demise of the ubiquitous cookie...
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Leverage the Power of Marketing Automation
Introduction One of the most significant shifts in demand generation is the move towards account-based marketing. Traditional marketers utilized a ‘one-to-many’ approach where tracts of messages were blasted to an extensive database. The age of personalization has now dawned on-demand generation. Marketers need to tailor their messages to suit personas and targeted accounts better. This...
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AI in ABM
Introduction AI in Account Based Marketing With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around...
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mobile marketing automation
The world is automating and so is the market associated with it. It thus becomes important to understand the axis of digitization, which is automating this market. If we dive deep to understand the latest trends in digital marketing, we would find that mobile marketing automation is getting a very strong response. Let us now...
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Artificial Intelligence
Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...
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