A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Are you on the lookout for cost-effective ways to generate qualified B2B leads? Then chances are you’ve already built and implemented a content marketing strategy. You’ve also likely built a repository of top-notch content to target prospects in various stages of the buyer’s journey. Executing a B2B lead generation strategy isn’t as simple as collecting contact...Read More
Introduction As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and increase sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities. Instead of engaging wider audiences,...Read More
Introduction According to a survey in 2020, over 90% of B2B marketers had an active Account-Based Marketing (ABM) program in the early, middle, or late stage. Image via Terminus Those are compelling numbers. It is evident that ABM has a lot of potential to help you get more leads and conversions. However, working on the...Read More
Introduction Since it was coined 15 years, the term Account-Based Marketing (ABM) continues to trend among B2B marketers. As a matter of fact, 92% of marketers in companies consider ABM extremely important in boosting their marketing efforts. This is largely because, unlike other marketing approaches, ABM delivers higher returns on investment, reduces customer attrition, shortens...Read More