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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
The Ultimate Guide to Account-Based Marketing (ABM)
Introduction As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and increase sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities. Instead of engaging wider audiences,...
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Reasons Why Your ABM Conversion Rates Are Low and How to Fix It
Introduction According to a survey in 2020, over 90% of B2B marketers had an active Account-Based Marketing (ABM) program in the early, middle, or late stage. Image via Terminus Those are compelling numbers. It is evident that ABM has a lot of potential to help you get more leads and conversions. However, working on the...
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10 Brilliant Account-Based Marketing Plan Example You Can Imply
Introduction Since it was coined 15 years, the term Account-Based Marketing (ABM) continues to trend among B2B marketers. As a matter of fact, 92% of marketers in companies consider ABM extremely important in boosting their marketing efforts.  This is largely because, unlike other marketing approaches, ABM delivers higher returns on investment, reduces customer attrition, shortens...
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How an Account-Based Marketing Agency Can Help you Drive your Dream Campaign
Introduction In the dynamic digital landscape that businesses are operating today, creating awareness about your product or service offering is not sufficient to meet a company’s marketing goals. B2B brands should engage their target audience continuously. But conventional marketing mediums cannot deliver marketing campaigns the customers expect. Engagement between customers and marketers tends to fade...
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How Will the ABM Play a Role in Bringing More Closures If Done Right
Introduction Deal closure lies squarely with the sales reps. However, it is a culmination of the efforts that boh sales and marketing teams put in the selling process. Statistics show that companies that have aligned their sales and marketing functions well perform close 67% more deals than those that don’t. It is no wonder that successful...
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