Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction The B2B buying process is complex and long. Infact, when you think about B2B buying, you must think about the various decision makers who participate in the process. Just like consumers, B2B decision makers have emotional and rational needs that they need suppliers to fill. However, in the B2B market, these needs operate at...Read More
Introduction It is not in doubt that the Covid-19 pandemic has affected businesses in every industry across the globe. The pandemic has shifted B2B buying preferences and habits significantly and companies around the world are taking steps to adjust to the new normal. In ordinary times, B2B buyers are known to spend more time researching...Read More
Introduction Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices. ABM is all about identifying key accounts based on parameters...Read More
Introduction B2B buying habits are increasingly changing. Sales and marketing strategies that worked a decade ago are no longer relevant in the current environment. Current trends show profound changes in B2B buying behavior and expectations. In today’s business world, B2B buyers exhibit characteristics of both B2C and B2B buyers. Rather than being loyal and rational,...Read More
Introduction In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them. As a matter of fact, 81% of businesses that offer customers positive...Read More