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B2B Lead Generation
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.

B2B Lead Generation

Why-Global-Companies-Outsource-Lead-Generation-to-Companies-in-India
Introduction Why do businesses outsource some of their sales processes? How do lead generation services work? Well, companies utilize lead generation providers because, despite some pundits’ claims, lead generation is not an easy process. In a perfect business world, every company should not only understand its needs better than anyone else can but have the...
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B2B Lead Generation Strategies for SaaS
Introduction According to HubSpot, the top priority for marketers in 2020 is generating leads. SaaS businesses are no exception; they’re interested in getting as many leads as possible. But how exactly can they do that? We at Kraftblick believe that a more strategic approach to lead generation can help achieve better results. And that opinion...
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how-to-reinvent-B2B-lead-gfen-strategy-in-uncertain-times
Introduction Should your B2B Lead Generation Strategy remain the same in the time of COVID-19 and beyond? The short answer is no. The world has changed significantly and your marketing should adapt with it. In times of economic uncertainty, customers are reluctant to purchase and this puts more pressure on marketers and sales teams. As...
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Has-This-Pandemic-Taught-Every-Marketer-to-Include-Crisis-Marketing
Introduction According to employment statistics in Canada, the employment rate in March 2020 fell by -5.3%, which is the lowest recorded since April 1997.  The situation is similar across the globe. Thousands of consumers have lost their jobs. This is not the time for brands to push their product. It’s not the time to increase the...
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How-Should-a-Sales-Focused-SaaS-Company
Introduction Software-as-a-Service (SaaS) is a concept that has gained traction in recent years. With more and more businesses adopting technology, SaaS companies have led the way in developing tech solutions to problems that B2B customers experience. The tech industry is highly competitive. Like any other industry, demand and lead generation is a challenge. To stay...
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