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B2B Lead Generation
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.

B2B Lead Generation

Introduction There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. However, inbound marketing doesn’t reach everyone, hence companies are bound to lose...
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Introduction As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested. While reaching out to potential buyers, you’ll need to have a target audience, not...
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Introduction For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software. But coming up with a whole bunch of lead generation ideas can...
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Choosing Lead Generation Partner
Introduction For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly. If your business falls under one of those that is having trouble maintaining SaaS leads consistently, reassessing and optimising your approach may be worth...
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Voip Service provider
Introduction Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity. Instead, the main obstacle that many business owners deal with involves providing for the last mile connectivity aspect of VoIP services, e.g. customers’ network includes...
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Power of Intent Data
Introduction Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage. In a typical scenario, marketing and sales teams in business organisations are able to understand first party intent data but...
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demand generation
Introduction Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software. If you are one of them, you must be familiar with the challenges involved when it comes to B2B SaaS lead generation, especially finding lead providers for ERP. This mainly occurs due to a lack...
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Successful lead generation campaign
Introduction USA and Canada are two countries existing in the same continent, but that are quite different in some ways. For instance, one b2c report shows that although the Canadian’s spend about 39 hours online monthly on desktop, (75 hours including mobile), their adoption of online shopping is a lot lower than that of shoppers...
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Lead generation
Introduction Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch. Lead generation campaigns attract new customers; without customer interest, your...
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Introduction When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company. There is a mountain of evidence supporting the efficiency and success that comes from working with b2b lead generation services. Besides the cost...
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Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. Not to mention, any content marketing you...
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Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World Wide Web became a widely available service in almost every corner of the world. The changes are visible enough if we take a quick look at the advertising market media size of today and the...
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Lead Magnet
Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task. To cut through all the noise, marketers need to deploy effective content marketing strategies and advertising campaigns....
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Digital Marketing Rules for lead generation
Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “lead generation”, exactly? Well, it can be boiled down to how we attract customers to our product,...
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lead generation mistake
Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success. In this blog post, we shall focus on fifteen lead generation mistakes that are common in...
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IoT Solution
Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. Undoubtedly, IoT is defining and reshaping markets to the extent that its growth has been termed as ‘the next Industrial Revolution.’ Essentially, IoT...
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Inbound Marketing
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...
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Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
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Top B2b Marketing trends
Introduction of Top B2B Marketing Trends Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion, a growth of about 10% from 2017. By all measures, this trend is still on course. The popularity of digital marketing is strong on several fronts and with positive results....
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Type of MQL leads
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...
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Best VP sales
Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation....
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ballpen business cell phone
Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”. He...
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Business meeting
Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...
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meeting place
For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards the same goals- more and better quality leads. This is where having a clear Lead Generation Plan with a systematic...
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