Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success. In this blog post, we shall focus on fifteen lead generation mistakes that are common in...Read More
Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. Undoubtedly, IoT is defining and reshaping markets to the extent that its growth has been termed as ‘the next Industrial Revolution.’ Essentially, IoT...Read More
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...Read More
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...Read More
Introduction Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion, a growth of about 10% from 2017. By all measures, this trend is still on course. The popularity of digital marketing is strong on several fronts and with positive results. According to The State of...Read More