A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Why? Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market...Read More
30 Seconds Summary: Every tech company should have a set of lead generation tactics to gain potential buyers. Content syndication and influencer marketing are two of the best ways to get leads. Top tech companies of the world use the best lead generation strategies. For example, Samsung leverages social media for its lead generation efforts....Read More
B2B sales lead generation is the most important function that sales and marketing teams undertake. This is because in any business, the more leads you generate, the more sales revenue you’re likely to generate and grow. In a highly dynamic and competitive business environment, companies are constantly faced with the challenge of finding new ways...Read More
In a previous article, we talked about Sales Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs). In this article, we introduce another term – High Qualified Leads (HQLs). The opposite of high quality leads is low quality leads. If your business attracts thousands of contacts that show no desire to be contacted, they are low-quality...Read More
Introduction The customer buying-process has changed a lot. Thanks to smartphones and widespread internet usage, customer decisions aren’t limited by the adverts you put out on the Tv, billboards and magazines. According to research, 81% of a prospective customer’s time is spent on online research. This means that by the time a customer contacts you,...Read More