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B2B Lead Generation

B2B Lead Generation

Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
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Top B2b Marketing trends
Introduction Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion, a growth of about 10% from 2017. By all measures, this trend is still on course. The popularity of digital marketing is strong on several fronts and with positive results. According to The State of...
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Type of MQL leads
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...
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The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation. To...
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Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”.
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Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...
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