A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction Generating leads is one of the most important activities that B2B marketers are engaged in. Without doing so, the company will struggle to generate sales revenue and even grow. B2B companies need solid lead generation strategies. In the absence of one, they’ll struggle to identify prospects because they lack clarity about the kind of...Read More
Introduction of B2B Tech Lead Buyers Most technology companies in the twenty-first century are global market leaders due to the manner of innovations and creativity. Although in some cases, they tend to face difficulties and a bit of struggle when it gets to generating leads. So, if your company is currently experiencing challenges with lead...Read More
Introduction USA and Canada are two countries existing in the same continent, but that are quite different in some ways. For instance, one b2c report shows that although the Canadian’s spend about 39 hours online monthly on desktop, (75 hours including mobile), their adoption of online shopping is a lot lower than that of shoppers...Read More
Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...Read More
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...Read More