Unlike clothing or cosmetics, SaaS products don’t make it to the impulsive buying category. Instead, shoppers invest a lot of time in research before they commit to a purchase decision. What’s surprising is that buyers are focused on finishing a bit over 60% of their buying process before they engage a vendor. As a SaaS marketer,...Read More

The average business should expect over half of its software stack to be replaced within the next two years. And this trend is only expected to continue. When it comes to drafting a marketing plan for SaaS, there’s a whole new set of rules you need to follow. Prospects do a lot of their research and...Read More

Introduction Product messaging is one of the most critical aspects of any marketing, including B2B. It’s among the top strategies that businesses use to differentiate themselves from the competition. According to the 2017 ‘Cracking the Consumer Code’ report developed by Salsify, an estimated 87% of buyers consider product messages as extremely important in buying decisions. Product...Read More

Powerful content marketing isn’t just about content pillars, impacting your social channels or publication schedules. If you’re a content marketerRead More

We couldn’t agree more to what Neil Patel saidRead More