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B2B SaaS
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Saas buyers
Unlike clothing or cosmetics, SaaS products don’t make it to the impulsive buying category. Instead, shoppers invest a lot of time in research before they commit to a purchase decision. What’s surprising is that buyers are focused on finishing a bit over 60% of their buying process before they engage a vendor. As a SaaS marketer,...
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Saas business
The average business should expect over half of its software stack to be replaced within the next two years. And this trend is only expected to continue. When it comes to drafting a marketing plan for SaaS, there’s a whole new set of rules you need to follow. Prospects do a lot of their research and...
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Introduction Product messaging is one of the most critical aspects of any marketing, including B2B. It’s among the top strategies that businesses use to differentiate themselves from the competition. According to the 2017 ‘Cracking the Consumer Code’ report developed by Salsify, an estimated 87% of buyers consider product messages as extremely important in buying decisions. Product...
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How To Increase Your Audience Engagement via Content Syndication
Powerful content marketing isn’t just about content pillars, impacting your social channels or publication schedules. If you’re a content marketer
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