B2B sales lead generation is the most important function that sales and marketing teams undertake. This is because in any business, the more leads you generate, the more sales revenue you’re likely to generate and grow. In a highly dynamic and competitive business environment, companies are constantly faced with the challenge of finding new ways...Read More

Introduction Irrespective of the industry they are in, sales teams are always struggling to have more people purchase the products or services they sell. According to HubSpot’s 2018 State of Inbound Report, B2B sales teams are faced with a wide range of challenges as they go about their work. These include securing responses from prospects,...Read More

Introduction In B2B sales, the success in deal closing is largely determined by the actions and behavior of sales people. A report by HubSpot shows that 50% of deals are closed by sales agents who respond fast. The sales process, especially in the B2B space, is not as easy as it sounds. As a matter...Read More