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Buyer Persona
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
AI-in-Buyer’s-Journey
Introduction Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is everywhere you turn. You will...
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Guide for B2B Tech Lead Buyers
Introduction of B2B Tech Lead Buyers Most technology companies in the twenty-first century are global market leaders due to the manner of innovations and creativity. Although in some cases, they tend to face difficulties and a bit of struggle when it gets to generating leads. So, if your company is currently experiencing challenges with lead...
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B2B Buyer Personas
Introduction A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. It is the way you want your actual customers to be, and a starting point for identifying them in real life. The ideal customer can be attained, but...
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