Install base marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction To succeed in business, every B2B company needs a good understanding of its customers. But this is not enough. B2B companies should also be aware of the customers that their competitors are targeting. Knowing your competitor’s target audience enables you to expand your customer base and consequently, your sales revenue. One way of gaining...
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Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
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