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Irina is a co-founder at Kraftblick. She is an expert in marketing strategy & implementation for midsize and enterprise software companies.
B2B Lead Generation Strategies for SaaS
Introduction According to HubSpot, the top priority for marketers in 2020 is generating leads. SaaS businesses are no exception; they’re interested in getting as many leads as possible. But how exactly can they do that? We at Kraftblick believe that a more strategic approach to lead generation can help achieve better results. And that opinion...
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Demand Generation
Introduction Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software. If you are one of them, you must be familiar with the challenges involved when it comes to B2B SaaS lead generation, especially finding lead providers for ERP. This mainly occurs due to a lack...
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Challenges and Strategies For B2B SaaS Marketing
Introduction Consumer marketing and b2b marketing are markedly different. You only have to think about popular commercials for everyday consumer products to know what I mean. Advertisements for products we use daily are memorable; from cars, breakfast cereals, washing detergents, cars, phones, or recent technologies like amazon echo, adverts for all these products are catchy...
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Powerful Marketing Strategy
Introduction: What is a Drip Marketing Campaign Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software. The long sales cycle experienced in SaaS buying and selling makes drip marketing integral in...
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