B2B Lead Generation Services

UnboundB2B Services

When it comes to lead generation, we understand that both volume and quality are highly important. Volumes help you meet targets while high quality leads, to help maximize ROI for Sales & Marketing activities, reducing the amount of time spent nurturing and following-up on unproductive leads, and by ensuring an overall higher conversion rate.

MQL Lead Generation

Top- the funnel Leads (Marketing qualified leads)

Marketing qualified leads (MQL) are typically at the wide end of the sales funnel and are defined as leads which have a higher conversion potential as per defined marketing parameters. Usually, these prospects have the required demographic and behavioral attributes that match defined buyer personas and have shown interest in the product or service which means they could be genuinely looking to make a purchase down the line.

Depending on the narrowness and the accuracy of the defined marketing parameters, these leads can be high volume and have a fairly high propensity to lead to sales revenue, but perhaps, with a longer lead time to convert. UnboundB2B uses a variety of well-planned and highly targeted marketing activities to generate these leads for businesses which need to populate their pipeline, immediately, with quality leads.

Middle of the funnel Leads (Multi-touch Leads)

This is when the MQL has been vetted, qualified, and gauged for inside sales readiness. Which means the prospect has shown a clear interest in receiving a call back from an inside sales rep.

This indicates that the lead is ready to be moved into the next stage of the sales process. At this stage, quick response to queries is critical, and a constant dialogue needs to be maintained. The communication between marketing & sales teams is crucial, and it is also important not to share repetitive information treating the lead as if they have no prior knowledge of your products and services, instead the story that has been built so far (via marketing) needs to continue within sales: the ideal approach is that of problem solving. This way the final deal is a natural partnership which seems like the organic outcome of the journey rather than a “sale”.

Unbound can work with your business to define the parameters which would qualify a lead to be moved from MQL to CBL, and then we act as your extended sales team to process your MQLs and convert them to CBL; this ensures that the leads fed into your sales funnel have the highest scores when it comes to potential conversion. These are leads that are ready to be contacted by phone and have demonstrated a clear intent to learn more about your offering. These leads are engaged at least twice with your marketing content and can be further contacted to setup the appointments.

MQL Lead Generation

Bottom of the funnel Leads (Sales ready Leads)

Marketing qualified leads (MQL) are typically at the wide end of the sales funnel and are defined as leads which have a higher conversion potential as per defined marketing parameters. Usually, these prospects have the required demographic and behavioral attributes that match defined buyer personas and have shown interest in the product or service which means they could be genuinely looking to make a purchase down the line.

Depending on the narrowness and the accuracy of the defined marketing parameters, these leads can be high volume and have a fairly high propensity to lead to sales revenue, but perhaps, with a longer lead time to convert. UnboundB2B uses a variety of well-planned and highly targeted marketing activities to generate these leads for businesses which need to populate their pipeline, immediately, with quality leads.

Tech Companies We Have Helped with Their Campaigns

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 60 million professionals and make your own custom list

Install base Targeting

By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 60 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let’s discuss more about your marketing needs!

Call +1 408-763-5612


Fresh From Unbound B2B Blog

Because we want you to be the most informed marketer on your block.

ABM Strategy

How the ABM Strategy Can Drive Right the Traffic to Your Landing Page That Converts

Are you familiar with the aphorism “Quality over Quantity?” Same is applicable to lead generation, especially when its balls down to ABM strategy. ABM strategy is a marketing tactic that is based on developing a small group of leads, rather than engaging the entire public. It Works –Inside Out! In traditional marketing, as a business...
Read More
How are Lead generation services for USA market different from rest of the world

How Are Lead Generation Services for USA Market Different From Rest of The World?

It is often said that the buying process is now dependent on the customer. If the target market can access information and conduct research, then they can be targeted and marketed to. How? First, through smart phones, tablets, laptops and desktop. For instance, despite the economic disadvantages that characterize some parts of Asian and African markets,...
Read More
Complete ABM marketing strategy report

Complete ABM Marketing Research Report 2019: Why It Was the Most Popular Marketing Strategy of The Year

Introduction You probably already know that a targeted and personalized marketing campaign is the best way to reach customers who matter to your business. But despite this knowledge, you probably do, or have in the past, pushed generic messaging to a global audience, hoping that it will reach and convert a small percentage of them....
Read More