Demand generation is the process of generating awareness of and demand for a business’s products or services.
It’s all about marketing and reaching out to the target audience, telling stories that capture their attention, and turning prospects into customers in an organized, gradual, and holistic manner.
Creating demand isn’t only about being everywhere and reaching out without a plan in place. To be more precise, demand generation aims to generate interest surrounding a particular product or service.
A few demand generation statistics every marketer should know.
– Only 56% of B2B organizations verify leads before they’re passed to sales (Marketing Sherpa).
– B2B marketing teams often spend upwards of 40 hours a month formatting and processing leads for database upload. (Integrate, The Cost of a Bad Lead).
– 54%of B2B marketers measure success via revenue-based quotas, while 45% measure success through lead-based quotas (NetLine).
– 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook, and 36% via Twitter (Pinpoint Market Research).
In this article, we’ve got together 14 Top Marketing Experts from across the globe who share their views and insights on “Demand Generation strategies to grow B2B Businesses”
My passion is helping early-stage startups build a foundation for their marketing programs. Building a solid marketing foundation early on is a critical step to growing programs over time. I have spent close to 10 years working at and for more than a dozen startups, each company with different goals. You can connect with her on LinkedIn.
Adam Hutchinson is the Director of Marketing at Pacvue, the enterprise platform for eCommerce sales, advertising, and intelligence. Adam has led marketing teams at several B2B ad techs and mar-tech companies, and he previously ran holiday marketing programs at Amazon. He’s on a mission to enable the right journey for every buyer, through the power of data-driven storytelling. You can connect with him on LinkedIn.
Lauren Fox is the Director of Marketing at Brafton. When she’s not busy annoying the heck out of her one-eyed tuxedo cat Jack, she’s either exploring one of the many hiking trails in the Pacific Northwest or cooking up a tasty meal in her tiny kitchen in Seattle.
Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital agency. As a renowned content creator, speaker, and mentor, Mandy has been named a Top 24 B2B Marketer by LinkedIn and a Top 20 Female Marketer by G2. Mandy and her world-class team increase brand exposure, social selling revenue, and thought leadership for B2B enterprises via LinkedIn and modern demand generation strategies. You can Connect With her on LinkedIn.
Bob Samuels is a seasoned 20+ year B2B marketer, analyst, and co-founder of TechConnectr. He is a natural analyst/optimizer, connector, and advisor. He has a finance background in publishing. You can connect with him on LinkedIn.
John is the Chief Marketing & Digital Officer for lift demand and has worked 28+ years as a sales and marketing leader in b-to-b and b-to-c disciplines for professional services including banking, accounting, insurance, investments, real estate, and mortgage. He is actively involved in R&D to find and deploy tactics, strategies, & tech to help clients generate more opportunities faster. You can connect with him on LinkedIn.
My name is Sheena Rijwani, co-founder of SeeResponse. I’m a marketing consultant with over ten years of B2B experience in the technology space. In my free time, I love to cook and enjoy traveling the world like a local. You can connect with her on LinkedIn.
Matt Bertram is Head of Digital Strategy @ EWR Digital. He is also the Co-Host of the top-rated SEO Podcast, “The Unknown Secrets of Internet Marketing.” and author of Amazon’s best-seller, “Build your Brand Mania”. You can connect with him on LinkedIn.
Jon Mullett is a freelance marketer and marketing consultant with Mullett Marketing (www.mullettmarketing.com) He has over 20 years of marketing experience in marketing primarily with small, mid, startup, and growth-stage companies. His marketing background is diverse and includes website design, keyword optimization, SEO, email marketing, Google Ads (PPC), social media and social media ads, blogging, content, and performance metrics. Jon and his agency are located in fort Collins, Colorado. (970) 592-7889 | firstname.lastname@example.org | www.mullettmarketing.com You can connect with him on LinkedIn.
Amanda’s experience and proven expertise serve B2B technology companies seeking to grow revenue, market share, and/or company valuation. By suggesting and sharing strategies, processes, best practices, and tactics, Amanda grows company awareness and drives demand for the product, in order to serve the sales goals. You can connect with her on LinkedIn.
Pardot Certified Specialist and Consultant & Partner, Mailchimp Partner, a digital marketer with the drive and motivation to increase results and revenue. You can connect with her on LinkedIn.
Maria Ross, is a speaker, author, and founder of brand consultancy Red Slice, believes cash flow, creativity and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers and stand out. You can connect with her on LinkedIn.
In his role as Head of Marketing EMEA/APAC, Michael leads the marketing initiatives in the EMEA & APJC territories, with an emphasis on positioning MRP Prelytix as the only enterprise-class, account-based sales, and marketing platform. Amassing nearly a decade of experience as a B2B marketer across a wide range of industries, Michael has held senior marketing positions at some of the world’s largest Business Process Outsourcing (BPO) organizations. You can connect with him on LinkedIn.
Jim Rembach collects and shares insights from some of the greatest minds in B2B sales and marketing as a facilitator of executive-level roundtables and podcast host of the B2B Digital Marketer podcast. You can connect with him on LinkedIn.