Did you know that 73% of B2B marketers believe that the best way to get high-quality leads is through webinars?
It’s not really surprising, is it?
Webinars offer a great platform to attract a broad audience, educate your audience, and promote your products at the same time. The best part is that you can host webinars even with a limited budget. If you’re planning on hosting a webinar yourself, you need to know how to get more registrations to make your event a successful one. In this post, let’s discuss some tried-and-tested strategies that you can use for lead generation for your next webinar.
6 Strategies to Get More Registrations For Your Live Webinars
Hosting a webinar takes a lot of effort, time, and planning. Ultimately, all of it will go in vain if you don’t get a good number of registrations. Here are some clever webinar marketing strategies that you can leverage to get more registrations:
1) Optimize Your Landing Page
Whenever a prospect wants to register for your webinar, they are going to check out your landing page. If you want to encourage them to complete the registration, it’s important to make sure that your landing page is optimized.
It should convey all the vital information that anyone who is registering for your webinar will want. This includes the list of speakers, topics, date, time, and a brief description of what a user will learn from the webinar.
These details will help in setting the right expectations before someone signs up for your webinar.
To give you a better of what an optimized landing page for webinar registrations looks like, here is an example:
If you want to go the extra mile, you can also include a short video promoting your webinar.
In addition to this, you can also add customer testimonials from any webinars that you may have conducted in the past. This can be a subtle way to provide social proof and win your audience’s trust.
2) Add a Hello Bar On Your Website
Anyone who visits your website should get to know that you’re hosting a webinar. One of the easiest ways to highlight this message is to add a hello bar on your website.
Here’s what hello bars do:
When something comes to your website, a slick bar appears at the top of the page announcing the webinar. To get more registrations, you can also add a strong CTA with your hello bar.
It’s a clever way to convey your message and convert website visitors into webinar attendees.
Here is how it looks like on a website:
When someone clicks on the given CTA in the hello bar, you can redirect them to your webinar landing page. In a nutshell, you are building a pathway to get more registrations.
Pro Tip: Add animated buttons and attractive typography in your hello bar to capture your audience’s attention easily.
3) Create Exit Intent Popups
As an extension of the above mentioned strategy, you can also add exit intent popups to your website. What this does is it shows a popup whenever a user tries to exit your website.
To encourage a user to register for your website, you can offer a discount or highlight the benefits again. If your pop-up is engaging, you might even hold their attention and get them to sign up for your webinar.
4) Promote Your Webinar on Social Media
Social media is a great platform to promote any event, live or virtual. It allows you to broaden your reach and get more visibility. To promote your webinar, you can leverage paid ads on multiple social networks.
Not sure where to get started?
Facebook Lead Ads is a great option to get more exposure for your live webinar. Through this platform, you can enable users to sign up for your webinar as well. Plus, you can also leverage targeting to reach out to a targeted audience and boost your visibility.
For instance, Neil Patel, an expert digital marketing guru swears by Facebook Ads to increase his webinar attendance.
There are many lessons that you can learn from him on webinar marketing. For instance, take a look at the above screenshot. In this ad, he uses the trigger word “Free” multiple times to capture the audience’s attention.
Additionally, he tells his audience that he has helped big companies grow. It’s a great way to win your prospect’s trust. Furthermore, the copy clearly highlights how attendees can benefit from attending his webinar.
What’s more, you can also leverage Instagram, YouTube, LinkedIn, and other social networks to spread the word about your upcoming webinar.
5) Leverage Email Marketing
Another effective marketing channel to promote your webinar is through emails. Work on an email sequence so that you can reach out to users multiple times before the day of the webinar. Also, make it a point to segment your lists to reach out to a targeted audience.
Anyone who reads your email will first see your subject line. So, make sure you make it engaging. To add a sense of urgency to your emails, you can use phrases like, “Limited time offer,” and “Time’s running out.”
In all your emails, don’t forget to add a registration link for your webinar. This way, you can get more webinar registrations through your email campaigns.
Also, find the optimal time to send emails based on who your target audience is and what their online habits are like. This way, you are likely to get a better open rate.
As a consequence, there is a better chance of getting more webinar registrations as well.
Keep in mind that only one email may not be enough to promote your webinar. You may have to send 2-3 follow-up emails over the course of 6-9 days to get your target audience’s attention.
Pro Tip: Invest in an effective email marketing software program to run your campaigns on autopilot.
6) Invest in Paid Search Ads
If you have a good marketing budget, you should invest in paid search ads to promote your webinar.
Through these ads, you can get more visibility on Bing, Google, and other search engines. Compared to running an organic campaign, paid search ads can get you more targeted reach and impressions.
For the uninitiated, paid search ads appear when a user searches for something related to the context of the ads. Let’s say, you have an upcoming webinar on lead generation strategies. When someone looks for “lead generation tips” or “lead generation hacks,” your webinar ad is likely to show up.
The best part about paid search ads is that you can reach out to qualified leads. They are already looking for what your webinar has to offer. So, it becomes easier for you to convince them to sign up for your webinar.
If you have conducted webinars in the past, then it’s also a good idea to dig up some old registration data. By analyzing these records, you could find some high-quality leads.
In addition to this, you can also figure out which channels were the most effective in driving leads for your webinar. These insights can help you optimize your targeting to get better returns.
Live webinars are a great way to attract new leads, engage them, and get more conversions. But all of that is easier said than done. The first step is to promote your webinar to create abuzz and get people to register for it.
Social media marketing, email marketing, and paid search ads can all be effective to reach out to your target audience. Through these tactics, you can broaden your reach and improve your event visibility.
In addition to this, it’s also important to optimize your landing pages so users know what they are signing up for. To inform your website visitors about your webinar, you can add hello bars and exit intent pop-ups on your site. They can go a long way in generating webinar leads.
For the best results, use all of these strategies simultaneously. Keep in mind that your webinar promotion should start weeks in advance to your actual event date.
Do you have any questions regarding the strategies mentioned above? Please mention them in the comments section.
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