An account-based marketing strategy involves marketing and sales teams working together to develop best-fit accounts and turn them into customers. Marketers are constantly competing for the attention of potential customers in the age of information abundance.
Due to this, companies that wish to maximize ROI must focus on high-value accounts, keeping account penetration, marketing penetration, and logos in mind.
Marketers need to combine the skills of both sales and marketing to locate high-value accounts that matter to them, engage with them, and close deals with them.
So let’s take a look at some ABM statistics:
– 86% of B2B companies said ABM improved their win rates. (TOPO)
– 87% of marketers who measure ROI say ABM outperforms every other marketing investment. (ITSMA)
– 30% of marketers working in an account-based manner reported engaging 2x more frequently with their C-level targets. (The SiriusDecisions Command Center)
– 85% of marketers with a service-level agreement (SLA) think their marketing strategy is effective. (HubSpot)
– 82% of B2B marketers said ABM greatly improves the alignment between marketing and sales at their company. (LinkedIn)
In this article, we’ve got together 5 Top Marketing Experts from across the globe who share their views and insights on “Strategies to Kick-Start your ABM efforts for B2B Businesses”
Riaz is founder and CEO of Radiate B2B, a pioneering sales and marketing platform that accelerates sales by identifying and targeting companies in market today. Radiate B2B has been nominated for Emerging Martech Vendor and UK Martech vendor of the year by B2B Marketing. You can connect with him on LinkedIn.
Jamie Martin BSc (Hons), PGCert (Managing Director & Founder of Correct Careers Coaching) is an award-winning (9x) sales professional, Modern Sales Coach & Trainer, cocreator of a B2B sales e-Learning course, as well as an author, podcaster, and speaker. You can connect with him on LinkedIn.
Torsten Herrmann is CEO of the online marketing agency chain relations GmbH in Frankfurt am Main. He has been advising and supporting B2B companies of all sizes in online and offline marketing and sales for more than 25 years. You can connect with him on LinkedIn.
Kathryn E. Nuñez, the founder of The Social Selling Agency, is a LinkedIn Marketing Expert and a Top Visibility Thought leader. She is an authority on sales and, has built a rapid-growing following of over 30,000 professionals. You can Connect With her on LinkedIn.
Lead Generation & Account Based Marketing Expert, Vincent DeCastro has been in the B2B marketing space for 16 years with particular expertise in account based marketing. With longstanding work in SEO and PPC, Vincent has worked with companies like AirWatch, Okta, Manhattan Associates & Siemens. You can connect with him on LinkedIn.