Whether you’re running a startup, a SMB, or a SME, getting more clients is always a priority. The North American B2B industry is currently seeing fierce competition after the 2023 recession slowing down. So if you want to be the front-runner, you need to look for top B2B lead generation companies in USA.
To help you find the right partner, we curated a list of the top 30 B2B lead generation companies. But, before choosing one, you need to know what factors one should look out for in a B2B lead generation company.
Key Factors to Consider While Choosing B2B Lead Generation Companies
Choosing the right B2B lead generation company is not a simple task. Before searching for one, you need to consider the following:
Services Provided by the Company
Any average lead generation company has a complete portfolio of services to offer. Some of these are:
- Programmatic Advertising
- Content Syndication
- Appointment-Setting
- Account-Based Marketing
- Email Marketing
- Telemarketing
- Content Marketing
- Social Media
You don’t necessarily need to have all of these services in your marketing strategy. Ideally, the lead generation services you go for should depend on your needs. For instance, if you only need marketing-qualified leads, you don’t need to spend extra for telemarketing verification. Similarly, you will need it for BANT verification to generate sales-qualified leads.
The Company’s Lead Qualification Process
Some B2B lead generation companies in USA are notorious for passing off poor-quality leads. You don’t want one of those to be your main provider. So, one of the first questions you need to ask is their qualification process for MQLs and SQLs.
Ask your lead generation provider about the criteria they use to identify MQLs. Ideally, they should run qualification processes like multiple interactions with content specifically created for you, asset downloads, etc. If you want an SQL provider, ask them if they include BANT verification or custom telemarketing in their lead qualification process.
Now that you know the factors for choosing them, here’s a list of the top B2B lead generation companies in USA.
Top 30 B2B Lead Generation Companies That Are Winning In 2024
- UnboundB2B
- Cognism
- Cience
- LeadGeneration.com
- Callbox
- SalesPro Leads
- Upcall
- SalesAladin
- Salespanel
- SalesRoad
- DiscoverOrg
- Belkins
- CandorWorks
- Martal Group
- LeadGenius
- Cleverly
- Leadium
- GetRev.AI
- RocketReach
- SalesAR
- Intelemark
- Operatix
- SalesLoft
- Launch Leads
- SalesLink 360
- LevelUp Leads
- Jump Crew
- SocialBoom
- Pearl Lemon Leads
- Leads Panda
1. UnboundB2B
If you’re looking for the best lead generation company in USA to boost your demand, look no further than UnboundB2B. We use a host of different services and AI to find the most suitable customers for your company.
Focusing on the volume and quality of leads, UnboundB2B delivers highly qualified leads. The three types of leads we offer are:
- Marketing-qualified leads
- Sales-qualified leads
- BANT-qualified leads
UnboundB2B’s ABM content syndication allows direct engagement with suitable, valuable accounts. Based on your requirements, we also offer programmatic advertising, email marketing, appointment-setting, and telemarketing for BANT verification. With these services, you can generate high-quality leads for demand generation.
Pros
- High-quality leads with strong conversion rates
- Use of multiple strategies to arrange appointments
- Weekly and daily reporting of analytics data
- Using AI to segregate and provide valuable leads
- Extensive lead qualification process
- Broad reach for better sales conversions
- It has an extensive reach of more than 150M+
- Helps in running targeted email campaigns
Cons
- Come with a base price that may be high for some
Pricing: The company adopts a pay-for-performance model for payment. This implies that you only pay for the quality of the leads provided.
2. Cognism
Cognism is not actually a lead generation company as such. It is a premium sales intelligence platform. The company uses AI and generates company and event data for new businesses.
By signing up to the platform, you get access to technographics, firmographics, human-verified emails, and mobile numbers.
The platform uses advanced filters to get companies to reach out. You can use the data provided and have meaningful conversations with the customers.
Pros
- Use of AI to generate event data
- Access to firmographics, technographics, etc.
- Receive mobile numbers and emails verified by humans
- It comes with a mobile app and Chrome extension
Cons
- Difficult campaign launching process
- Adding notes for campaign activities is complicated
- Might face issues with dated contact information of leads
- Bounced emails
Pricing: There are platinum and diamond plans, whose pricing can be discussed with the company after the demo.
3. Cience
A fast-growing lead generation company Cience is perfect for start-ups. You can get access to firmographics, technographics, and demographic data.
Cience uses a sophisticated approach when it comes to lead generation. With their software and outbound services, companies easily expand their business.
- Email- Value-driven and prospect-focused emails
- LinkedIn- Outreach campaign to garner more prospects
- Web- An enriched web page is the best lead generation tool ever
- Cold calls- Conducted meticulously to yield better response
- Pre Targeting ads- Creating awareness and recognition for the brand
Pros
- Use of proprietary tools to get qualified leads
- Multi-channel outbound campaigns
- Monitor your leads
- Get firmographics, technographic, and demographic data
- Works on five platforms targeting
- Validated information provided
Cons
- Lack of knowledge of the US market
- Does not offer consultation or integration services
- Might face some problems bringing new members on board
- Lacks flexibility in working with existing CRM or messaging platforms in some cases
Pricing: Annual subscription
4. LeadGeneration.com
LeadGeneration.com showcases its purpose through its name. The company provides its users with a dedicated team to handle the lead generation process.
You can call it a customer-oriented lead generation company.
The leads the company generates are in real-time. Most data provided is compatible for use with CRM software.
Pros
- Provides a dedicated management team to generate leads
- Supports the customer even after the leads are received
- Pricing is based on the type of requirement
- Uses a multi-channel approach to yield qualified leads
Cons
- Features are challenging to use
- The quantity of leads may compromise the quality
- Small businesses end up wasting valuable time and resources in the lead replacement process
Pricing: The details of pricing are dependent on your requirements. The company issues a fresh quote after checking all the details at your end.
5. Callbox
Callbox is more into providing leads for niche-specific companies. They provide leads to B2B companies. Side by side, they also focus on specific niches like:
- IT and Software
- Finance
- Healthcare
- Consultancy
- Advertising
In the initial period, the company will provide details of multiple companies. Then it will identify the main stakeholders in the company and provide you with the compiled data.
Pros
- Niche-based lead generation
- Completes the lead conversion process even before providing the results
- Flexible pricing as per the need
- Multiple communication modes are used
- Appointment setting up feature
Cons
- Very expensive for small and medium-sized businesses
- More no-show cases on set-up appointments
- Fails to provide a local one-to-one touch
- Unrealistic quotes. Other companies are doing the same for less
Pricing: To receive the pricing; you need to speak to a marketing consultant. He will go through your requirements and suggest a proper quote based on that.
Say goodbye to no-show cases! Experience reliable appointments with proven appointment setting services with UnboundB2B.
6. SalesPro Leads
SalesPro Leads is a company that delivers qualified leads and assists in establishing appointments with them. In addition, to achieve maximum outcomes, they provide complementary services with expert industry experience, such as inquiry management, lead nurturing, inside sales, database development, and management, etc.
They help clients make appointments with qualified leads or leads who meet the client’s standards. These leads are ready to buy or interested in the items or services.
Pros
- Aids in the management of incoming queries.
- Nurtures both new leads and existing customers to engage them in your brand.
- Inside sales provide untapped income opportunities.
- Attendees in any event (promotional event) are managed by regulating restrictions and confirmations.
- Creates and administers the database.
Cons
- Limited lead generation services—only focused on appointment booking.
- Not suitable for B2C lead generation.
Pricing: Get a custom quote by contacting the team.
7. Upcall
To create highly qualified leads, Upcall combines powerful technology with top-tier sales experts. Upcall works on simple principles. It supplies your company with a team of expert callers. Then make the calls and communicate with the leads on your behalf. Upcalls’ user-friendly software lets you check and monitor their findings in real-time.
Pros
- Lead generation through cold calling, appointment settings, candidate screening, etc.
- Helps with appointment scheduling and confirmation
- A great market research team to run customer surveys
- Provides customer engagement services, including payment reminders, customer feedback, follow-ups, etc.
Cons
- Expensive for small businesses and startups
- Good for only interaction with the US and Canada leads
Pricing: Multi-tier pricing packages to get custom quotes from vendors.
8. SalesAladin
SalesAladin is a lead generation agency that offers various sales growth solutions and marketing operations to help businesses grow. It provides services such as B2B appointment setting, outsourced sales, outbound SDRs, account-based marketing, content strategy, etc.
SalesAladin is recommended for appointment setting with high-quality MQLs and SQLs.
Pros
- It aids in market research for high-quality accounts based on the client’s ICPs
- Provides global appointment-setting service with MQLs and SQLs
- Creates the client’s website to engage prospects
- Provides various Mar-tech solutions, including the integration of sales and marketing products
Cons
- Solutions limited for B2B SaaS companies
- Some plans are expensive for small team members
Pricing: Versatile pricing packages—get a custom quote.
9. Salespanel
Salespanel is a robust lead generation company in USA, and a visitor intelligence, and marketing enablement platform. This solution helps you complete various operations, including real-time monitoring of visitor engagement across multiple channels to lead qualification based on behavioral and firmographic data. In addition, Salespanel assists your team in developing a personalized approach to guiding leads through the buying process.
Pros
- It helps to track your entire customer journey across various channels
- Get real-time customer data to build your buyer persona
- Advanced lead qualification workflow to push only MQLs and SQLs to your sales pipeline
Cons
- It is an automated platform so it lacks personal support
- Technical skills are required to use this platform
Pricing: The basic plan starts from $49 per month. A 14-day trial is also available.
10. SalesRoad
SalesRoads is an advanced prospecting intelligence agency for creating stress-free sales pipelines full of phone-verified SQLs. In addition, they offer a wide range of appointment setting and lead generation services.
SalesRoads is great for identifying SQLs. Then, by calling the targeted leads, assessing them, and sending the results to the team, it brings the best leads ready to convert to the client.
Pros
- It helps to set appointments with qualified leads
- It filters the leads to determine whether they are qualified or not
- The agency promotes only qualified leads
- Provides sales-qualified leads who have been phone-verified and are ready to buy or invest
- They call the target, evaluate them, and share the results with the client’s team
Cons
- Unclear pricing packages
- It is only suitable for SQL qualification
Pricing: Get a custom quote.
Ready to take your marketing to the next level? Explore UnboundB2B’s complete suite of services and skyrocket your brand potential.
11. DiscoverOrg
DiscoverOrg is a B2B contacts hub. They’ll put you in touch with B2B leads and provide you with company data so you can make an informed decision before pitching a prospect.
DiscoverOrg guarantees that their information is at least 95% correct. This is because they use a process that combines humans, technology, and research.
Pros
- Data-driven solutions for sales, marketing, operational, and recruiting teams
- It helps to connect with key decision-makers in the company
- It assists you in defining your customer profile using real-time data
- You can implement smart sales technology with this platform
Cons
- The customer support system could be better
- It offers limited services to manage your business operations
Pricing: You need to get a custom quote from the company. There is a free trial also available.
12. Belkins
Belkins is a lead generation agency that assists its users with email deliverability, converting MQL to SQL, appointment setting, and many other tasks. In addition, it provides everything you need to build a sales funnel, such as building a list of qualified leads and setting appointments with them.
Belkins is advised for its features, such as email deliverability fixing and appointment setting, which allow sales teams to focus on selling or converting leads rather than on their associated issues.
Pros
- Helps to schedule appointments with prospects on your behalf
- Trained Sales Development Representatives (SDRs) and copywriters can help you generate leads
- Assists in identifying the most qualified leads from all available paid and free sources
- Provides email deliverability-related services
- Connect with prospects on LinkedIn by offering influencer marketing strategies as well
Cons
- They need more pricing packages
- Some features are expensive and only available in the premium package
Pricing: Get a quotation from the company based on your business requirements.
13. CandorWorks
CandorWorks enables your team to concentrate on sales while they address lead generation. The firm focuses on integrated demand generation. This enables them to provide your company with a steady stream of high-quality leads.
CandorWorks will replace any invalid leads you find. You will only be charged for leads that are generated and qualified. They will also help you with lead generation campaign strategy, planning, execution, and follow-up.
Pros
- They offer multiple pricing packages you can select per your budget and business requirements.
- They also have flexible pricing packages; you can upscale or downscale anytime.
- The company also offers marketing data management and account-based marketing services to generate high-quality leads.
Cons
- They need fast customer support system service.
- Most services are useful for marketing teams, but sales operations don’t get much support.
Pricing: Get a custom quote.
14. Martal Group
Martal Group is a Sales-as-a-Service company that helps businesses get new client registrations, book appointments, and land logos.
To use this platform,sales teams invest up to 20 hours in learning, strategizing, and finalizing marketing collateral. This process typically takes one to two-weeks to complete.
The company also develops go-to-market strategies, analyzes customer intent, creates prospect lists, and launches campaigns for businesses.
Pros
- Highly professional in creating systematic lead generation campaigns
- Deep understanding of different business niches
- Comprehensive support and partnership
- Outbound techniques that align with business goals
Cons
- Limited tech stack to support email campaigns
- Time zone communication gaps
Pricing: Versatile pricing packages
15. LeadGenius
Founded in 2011, LeadGenius is among the top lead generation companies in USA offering sales intelligence services. The company provides personalized data that enables sales teams to focus on closing the right customers, instead of going over never-ending lists.
With LeadGenius, you can identify growth opportunities, get verified pipeline and customer insights globally. This helps you tap into new niches and clients on a global scale.
Pros
- A one-stop solution for marketing campaigns
- An accurate source of B2B data
- Efficient lead management
- Clean, easy-to-use interface
Cons
- Can generate leads outside your target audience
- Reduced efficiency due to over-reliance on remote operations
Pricing: Cost varies based on marketing needs and business scale
Reach your ideal customers with UnboundB2B’s targeted lead generation campaigns, ensuring high-quality leads tailored for your business!
16. Cleverly
Cleverly is a LinkedIn lead generation agency. It provides services like LinkedIn lead generation, advertisement, recruitment, and content.
Cleverly uses data from thousands of outbound B2B campaigns to send proven, personalized messages to your prospects on LinkedIn. It also leverages LinkedIn’s industry feature to target and engage the most qualified decision-makers and drive them into the sales funnel.
Pros
- Hassle-free LinkedIn campaign launch
- Data-driven personalization
- Constant flow of viable prospects
- Highly responsive project management team
- Easy workflows
Cons
- Attracts an additional $89 LinkedIn Sales Navigator Account fee per month
- Only automates messages sent via LinkedIn
- The platform does not support email marketing or Facebook retargeting
Pricing: Plans start from $397 per month
17. Leadium
Leadium provides lead generation and appointment setting services. The company applies strategies like inbound appointment setting, channel-optimized lead search, omnichannel sales strategy, and top-of-the-funnel consultation to generate leads. B2B marketers can use Leadium to engage their audiences via email, phone, LinkedIn, SMS, and gifts.
Pros
- Excellent for handling inbound leads
- Reasonable pricing of services
- Good knowledge of the B2B sales process
- Highly responsive, collaborative, and professional
Cons
- Campaign activity can be sometimes pushed
- Slow initiation process
Pricing: Flexible pricing based on service needs, budget, and timelines
18. GetRev.AI
Founded in 2013 and headquartered in San Diego, California, GetRev.AI has a simple goal of providing go-to-market professionals the expertise they require to hit their growth and ROI goals.
This B2B organization offers products like an AI-powered sales development platform and full-service MQLs. It also provides demand generation and RevOps solutions. AI enables marketers to optimize go-to-market efforts by identifying organizations that have the aspects they need most and prioritizing them.
Pros
- Seamless data integration
- High customer success
- Prioritizes lists for large accounts
- Ability to identify prospects that resemble current clients
Cons
- Complex metrics and charts leading to confusion
- Less effective content syndication programs
Pricing: Cost varies depending on service requirements
19. RocketReach
RocketReach is among the best b2b lead generation companies in USA providing services like lead intelligence, sales intelligence, lead mining, lead capture, and email verification. With RocketReach, you can fulfill your sales, marketing, recruitment, or fundraising goals. The company offers a broad, easy-to-use, and accurate solution along with a responsive support team to help you achieve your lead generation goals. Its AI algorithm suggests profiles that are aligned with your ideal customers to help you find contacts that benefit your business.
Pros
- Provides new data periodically
- Supports LinkedIn integration
- Supports contact verification
- Simple, user-friendly interface
- Reasonable pricing that makes it affordable to small and medium-sized companies
Cons
- Can generate inaccurate, cluttered, or ambiguous contact data
- Utilizes AI-based customer support that’s highly ineffective
Pricing: Monthly price packages start from $53
20. SalesAR
SalesAR is a B2B lead generation company providing services like appointment setting, prospect research, and anti-spam services. With transparent communication and weekly reports, this company ensures users get optimal outcomes and maximize their ROI.
Pros
SalesAR uses advanced data analytics to refine marketing outreaches and adjusts lead generation strategies in real time for high conversion rates. Its anti-spam service ensures your emails reach the right persons.
- Simple and reliable lead generation solutions
- Focuses on establishing connections and business opportunity
- Generates comprehensive and detailed reports
- Professional and responsive project management team
Cons
- Does not track customer interactions
- Does not integrate with other CRM or sales systems
- Lacks in-built reporting features hence difficult to track sales performance
Pricing: Offers varying packages, prices available upon request
21. Intelemark
Intelemark is a B2B telemarketing lead generation enterprise that provides a range of end-to-end sales services that include B2B appointment setting, sales lead generation, customer retention services, tradeshow support, inbound call center services, and more.
Founded in 2000 by an innovative father and son team, Intelemark is an established and highly reputable company that’s focused on delivering outstanding value and results.
Pros
- Customizes lead generation campaigns to suit client needs
- Efficient customer support
- Professional calling agents
- Highly effective at setting appointments with prospects
Cons
- Offers clients a low ROI or just to break-even point
- Low close rate
- Lacks an email channel
Pricing: Provides customized quotes based on service requirements
22. Operatix
Operatix is an outsourced SDR agency working to assist B2B Software vendors to expand their sales pipelines and increase revenue across the globe. It is among the leading lead generation companies in the US, covering North America, LATAM, EMEA, and APAC.
The agency provides sales solutions like outbound sales development, inbound lead qualification, channel and marketing acceleration services, and sales recruitment.
Pros
- Highly accessible, skilled, and adaptable sales agents
- Saves in-house sales team’s time and effort
- Effective lead generation acceleration and sales pipeline creation
- Provides reliable services that align well with business requirements
Cons
- Lacks engagement metrics data
- Sometimes the company can schedule appointments without checking with prospects’ needs
- The client onboarding process on this platform can be lengthy
Pricing: Get in touch with their team for a quote
23. SalesLoft
SalesLoft is another lead generation company targeting US-based B2B companies. The company provides sales services like sales forecasting, sales tracking software, call recording software, sales performance dashboard, lead management, cold email software, and sales pipeline software.
SalesLoft integrates flawlessly with other programs in your tech stack, giving you access to the insights and data you need in a single place. The company also works well with platforms like Rhythm and Drift that provide information about future sales and offer AI-powered user engagement.
Pros
- Workflow building capabilities
- Marketers can create and customize cadences and follow up on them
- Responsive and supportive sales reps
- Automates sales outreach and provides templates and snippets to boost sales team productivity
- Users can customize campaigns to fit business needs
Cons
- Limited A/B testing capabilities
- Weak integration with other software solutions like Salesforce and Gmail
- Inefficient customer support
- Some features are too complicated for less tech savvy users
Pricing: Offers Essential, Advanced, and Premier packages. Contact the company for actual prices
24. Launch Leads
Launch Leads is another lead generation company in the US. The company provides appointment setting and lead generation services. It also offers other solutions like dead lead revival, lead nurturing and qualification, and more.
Initiated in 2009, the company offers a Sales Assistant Program that gives sales teams access to a dedicated “executive assistant” with training on the specifics of the B2B sales process to help drive prospects close to conversions.
Pros
- Vast experience in B2B appointment setting experience
- Professional and qualified team
- Offers a wide range of B2B sales outsourcing services
- Delivers a high number of meetings with qualified buyers
Cons
- A complex software platform that takes teams time to understand
- Poor organization- clients need to set clear processes upfront to avoid last minute problems with meeting scheduling
Pricing: Provides custom quote upon request based on services required
25. SalesLink 360
SalesLink 360 is a US-based lead generation company that provides services like LinkedIn and email leads, demand generation, client care and partner programs, and market research.
The company offers different plans that include TeamBuilder 360, Campaign360 Online, PartnerLink 360, Training 360, and MarketResearch 360. Clients choose a plan based on the services they require.
Pros
- Offers great marketing strategies and implementation
- An All-In-One platform with simple, easy-to-use software
- Good customer service
- Supports multi-account management
Cons
- Occasionally lacks content or design expertise
- Ineffective social media tools
Pricing: Request a custom quote based on the plan you choose
26. LevelUp Leads
LevelUp Leads is a B2B lead generation company working with startups and small to medium-sized businesses. It’s a multi-national company with offices in San Francisco, California, and Medellin, Colombia.
The company provides a range of sales outsourcing services like email services, cold calling, LinkedIn services, pay-per-meeting services, and more.
Pros
- Communicates effectively to enable clients to make informed decisions
- A professional, highly experienced, and knowledgeable team
- Delivers consistent results in a timely manner
- Responsive to customer issues
- Precise targeting and tracking of sales campaigns
Cons
- Has a small team, making it challenging to address urgent issues
Pricing: Starter package at $4000 per month, Growth package at $6000 per month, and Liftoff package at $8000 per month
27. Jump Crew
This B2B lead generation enterprise provides sales services like full-funnel strategy and
outsourced sales, and marketing solutions like paid search, paid social, and email marketing.
Jump Crew’s model boosts B2B marketing efforts and eliminates avoidable mistakes or risks. They help you enhance team size to capitalize on current production or penetrate new markets.
Pros
- Has a better understanding of project urgency
- A professional and committed team
- Meets customer KPIs and engagement requirements
Cons
- Provides minimal feedback on what is working and what is not
Pricing: Request Custom Pricing
28. Social Boom
SocialBoom is a B2B lead generation company in the US that identifies and books the best prospects for B2B businesses. The company provides sales services like inbound appointment scheduling, B2B appointment setting, B2B lead generation, email marketing, call center services, and sales outsourcing.
SocialBoom builds, manages, and measures outbound campaigns through contact sourcing, email, LinkedIn, and calling. It understands the ICP, creates outbound sequences, and pre-book meetings.
Pros
- Timely delivery of quality leads
- Adopts a systematic sales process
- Data-driven decision-making
- Professional and qualified team
Cons
- Inefficient Email campaigns
- Does not follow up with leads
Pricing: Basic plan starts at $7,500 per quarter
29. Pearl Lemon Leads
Pearl Lemon Leads is a lead generation agency that operates in the US and the UK. The company offers a wide range of sales outsourcing services that include B2B lead generation, cold email, LinkedIn lead generation, appointment setting, demand generation, and more.
Pearl Lemon Leads’ experienced team of professionals applies cutting-edge technology and befitting strategies to assist organizations find and engage prospects and customers.
Pros
- Applies a personable and professional approach to B2B sales
- Communicates effectively to customers
- Conducts due diligence
- Agile team with the ability to adapt to changes
Cons
- Reporting needs improvement
- Service packages can be costly for small and medium-sized businesses
Pricing: Contact the sales team for costing
30. Leads Panda
Leads Panda is among b2b lead generation companies in the US specializing in content marketing services. These include content calendars, blogging, influencer interviews, and guest posting programs.
Leads Panda researches your business needs and curates a complete content strategy to enable it to provide persuasive and compelling content to your target audience.
Pros
- Strong team collaboration
- Timely delivery of content to clients
- Ensures content aligns with business needs and goals
- Professional, friendly, and focused team
Cons
- Can generate low quality content and make last-minute changes to content requirements
- Experiences content review challenges
- Complex reporting system
Pricing: Provides customized quotes based on service requirements
Wrapping Up
Businesses of all sizes must generate leads continuously to realize their sales revenue goals. While some companies have in-house teams that handle lead generation tasks like prospecting, appointment setting, and cold calling, many outsource these tasks to top B2B lead generation agencies in USA. To get the right lead generation service provider, you need to consider the vendor’s service portfolio and lead qualification process.
UnboundB2B offers a wide range of lead generation services to B2B companies. We help them find high-value leads that have strong conversion rates to boost your sales strategy. Our marketing team leverages intent-data and AI automation tools to identify prospects, capture, and qualify leads to ensure they match your ideal customer profiles.
Gaurav Roy
1 February 2023
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