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Marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction Intent data is comparatively a new term that has been doing the rounds in recent years. To put it simply, intent data is all the information that you require to understand the needs of your prospective client and prevent him from chancing upon your competitor. It is when accounts or individuals are looking for...
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Introduction It is a rational human inclination to exhaust all possible means of obtaining the best while spending less, Enterprise Resource Planning (ERP) hasn’t been any left out of this ides. This leads us to the two major (and only) categories ERP providers know, and those are Cloud Computing and On-Premise computing. Cloud computing is...
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Introduction Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. This is due to a lag in one of the factors that determine the logistics value of a product up to the extent that it unavoidably...
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Introduction When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. There are several studies to support that as a form of “word of mouth...
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Ultimate-Guide-to-selling-Voip-Services
Introduction In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020. In 2018, the VoIP market stood at $20 billion in North America. By...
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Power of Intent Data
Introduction Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage. In a typical scenario, marketing and sales teams in business organisations are able to understand first party intent data but...
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Introduction Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80% of respondents agreed that “email is core to their business”. However, b2b customers, particularly tech buyers, can be very particular, meaning that unless you “dot all the i’s and cross all the t’s” before you...
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B2B Buyer Personas
Introduction A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. It is the way you want your actual customers to be, and a starting point for identifying them in real life. The ideal customer can be attained, but...
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Introduction Consumer marketing and b2b marketing are markedly different. You only have to think about popular commercials for everyday consumer products to know what I mean. Advertisements for products we use daily are memorable; from cars, breakfast cereals, washing detergents, cars, phones, or recent technologies like amazon echo, adverts for all these products are catchy...
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When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s where a solid sales pitch comes in. It’s essential to develop a fool-proof and convincing sales pitch that will grab the customer’s attention, and allow the sales team to leverage the advantages of a strong...
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What is Account-Based Marketing? ABM (Account-Based Marketing) is a B2B marketing strategy that focuses on finding companies (accounts) that match ideal client profiles and then targeting the key decision makers in those companies with content and personalized messages through advertising and marketing campaigns. Account-Based Marketing avoids the use of ‘spray and pray’ tactics that target...
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Brand Storytelling
Introduction Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. They used storytelling as a medium for learning,...
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Marketing Strategy
Introduction: What is a Drip Marketing Campaign Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software. The long sales cycle experienced in SaaS buying and selling makes drip marketing integral in...
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content-marketing
Introduction As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach. For the SEO community, Voice Search and mobile user experience are top priorities, since so many “Assistant” technologies continue to emerge, untethering us from our phones and keyboards to get the...
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Introduction Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult to reign in and you have to nail your pricing vs feature ratio right. Not to mention, when selling online, customer experience is everything, hence your company’s approach to selling has to be customer-centric. But...
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Adsense
Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads to visitors. It’s quite simple to start monetizing your website with Ad Sense. Once your Google Ad Sense account has been approved, all you need to do is insert code in your pages and you...
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Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World Wide Web became a widely available service in almost every corner of the world. The changes are visible enough if we take a quick look at the advertising market media size of today and the...
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Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template. That said, today, marketing companies have adopted slight...
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Focus on Your Brand First and Then Sales
Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S customers say that great advertising is less relevant to...
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ABM
Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so on? Probably not. However, a lot of companies can benefit from using different marketing strategies that complement each other in different ways. Below is a closer look at Account-Based Marketing and Outbound, including some insight...
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Multichannel marketing
What is Multichannel Marketing?   There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. The idea is to provide consumers with as much choice as possible for...
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Marketing Automation
Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation. The main reason for getting onboard with...
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Inbound Marketing
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...
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