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Marketing
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
7-Real-Life-Examples-of-Account-Based-Marketing-(ABM)
Introduction Marketing is one of the oldest professions in the world. It is a vast industry, continually mutating and expanding. There were advertisers back in Pompeii, Egypt, and ancient Arabian cultures because humanity has always needed to promote their goods and services to those that need it. In the last 15 years, there has a...
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B2B-Demand-Generation-Is-Dealing-With-The-Covid-19
Introduction COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling to meet their lead...
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How-the-B2B-Marketing-World-Would-Change-Post-Coronavirus
Introduction In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy. Savvy enterprises were readying their 2008 Great Recession survival kits and strategies to cope with the oncoming panic. Recessions are terrible for...
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Demand-Generation-In-Pandemic-Email-vs-Telemarketing
Introduction The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B...
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BANT in 2020
Introduction You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Why? Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market...
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