Category

Marketing
Author By :

Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Adsense
Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads to visitors. It’s quite simple to start monetizing your website with Ad Sense. Once your Google Ad Sense account has been approved, all you need to do is insert code in your pages and you...
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Introduction Advertising is one of the oldest industries still alive today, although it has changed a lot since the World Wide Web became a widely available service in almost every corner of the world. The changes are visible enough if we take a quick look at the advertising market media size of today and the...
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Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template. That said, today, marketing companies have adopted slight...
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Focus on Your Brand First and Then Sales
Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S customers say that great advertising is less relevant to...
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ABM
Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so on? Probably not. However, a lot of companies can benefit from using different marketing strategies that complement each other in different ways. Below is a closer look at Account-Based Marketing and Outbound, including some insight...
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