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B2B Content Marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Inbound Marketing
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...
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Introduction Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult to reign in and you have to nail your pricing vs feature ratio right. Not to mention, when selling online, customer experience is everything, hence your company’s approach to selling has to be customer-centric. But...
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content-marketing
Introduction As the Web evolves, so has the way people search and the way marketers have had to adjust their strategies to maximize reach. For the SEO community, Voice Search and mobile user experience are top priorities, since so many “Assistant” technologies continue to emerge, untethering us from our phones and keyboards to get the...
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Brand Storytelling
Introduction Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. They used storytelling as a medium for learning,...
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