B2B Content Marketing
Author By :

A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy. Furthermore, a majority of marketers also say that they’re seeing more success with content marketing compared to one year ago. Image via Content Marketing Institute It...
Read More
If you are a B2B marketer, likely, you should be familiar with the term Content Marketing.Basically, it refers to a strategic approach followed by successful B2B marketers, which solely focuses on creating alluring content in order to attract the targeted audience.
Read More
How to Plan Your Long-Term Content Marketing Strategy
Introduction The number of search queries Google processes in a year runs into millions. You would expect that some of the queries relevant to your niche would come to your perfectly optimized website, right? Wrong. Having a few short blog posts does not cut it. You need to come up with an effective long-term content...
Read More
COVID-19 How the Pandemic Is Continuously Impacting Content Consumption for B2B (1)
Introduction The effects of the COVID-19 pandemic continue to ravage global economies, and B2B businesses are doing all they can to stay afloat. Most companies have had to extend their furloughs and shut down their brick and mortar stores. A recession is looming on the horizon, and a new ‘normal’ is refashioning B2B content consumption....
Read More

Join Our Tribe of 2500+ World Class Marketers

Please select your area of interest