A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
In 2018, around 91% of B2B marketers used content marketing to reach customers. Unfortunately, 2019 rolled up with the pandemics and fully thrown B2B companies out of their axis. But B2B content marketing didn’t derail during the crisis period. The Content Marketing Institution conducted numerous surveys during the pandemic to analyze the content marketing landscape. As per...Read More
Introduction B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy. Furthermore, a majority of marketers also say that they’re seeing more success with content marketing compared to one year ago. Image via Content Marketing Institute It...Read More
If you are a B2B marketer, likely, you should be familiar with the term Content Marketing.Basically, it refers to a strategic approach followed by successful B2B marketers, which solely focuses on creating alluring content in order to attract the targeted audience.Read More
Introduction The number of search queries Google processes in a year runs into millions. You would expect that some of the queries relevant to your niche would come to your perfectly optimized website, right? Wrong. Having a few short blog posts does not cut it. You need to come up with an effective long-term content...Read More