Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...Read More
Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation. The main reason for getting onboard with...Read More
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...Read More
