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B2B Marketing
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.

B2B Marketing

On-demand webinar campaigns
Introduction Content, landing pages, great title, impressive-looking slides … these are just some of the components that you need to run a webinar campaign. But do you know to pull all these components together and tie them in a neat little bow? Do you know fashion an effective webinar campaign strategy out of all these...
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Experts
In the times of pandemic, business-to-business organizations have suffered immensely. But, as “living with the pandemic” becomes new norm markets and the customers are rapidly changing too.
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Create Scalable content
Introduction If you are a B2B marketer, you know how valuable content is in generating deals, engaging your industry and closing deals. As a matter of fact, in 2017,  close to 90% of B2B companies use content to increase profitability. This number may be higher in 2019. The reality is that, publishing relevant content consistently increases...
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voice of the customer
Introduction Stories of brand losses and brand demise have been all too common in the news over the last decade or so: From voice of the customers examples such as how one journalist took down Dell with one simple blog, to how influencers like kylie Jenner can influence millions to leave a brand because the brand is...
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B2B Market Predictions for Q3 and Q4
Introduction Since the 2020 year began, Covid-19 has disrupted the B2B market in ways that no one anticipated. The pandemic turned demand patterns in many sectors upside down and rendered conventional market predictions inaccurate. To remain relevant, B2B companies had to focus more on maintaining customer relationships than on selling. This meant employing different strategies...
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