B2B Marketing

In today’s covid era, social media has become a helping hand for b2b marketing where one can make its exposure.Read More

Introduction In 2020, the Covid-19 pandemic caused a major disruption in the way companies interact with their target audiences. Face-to-face meetings were replaced by virtual meetings. Due to travel restrictions and social distancing requirements, on-site marketing events such as meetings and conferences were canceled and replaced with virtual events. The number of businesses that organized...Read More

Introduction 2020 was a year of revolutionary adoption in the context of technology. From video conferencing platforms to chatbots, the COVID-19 pandemic forced marketers to experiment with technologies that they would never otherwise have considered. As the world begins to reopen in 2021, it is too early to predict how many of these technologies will...Read More

From creative requirements to budget restrictions, marketers face various challenges while building a marketing strategy. However, it also lets B2B marketers find a unique way of representing businesses and products to the audience via marketing. The interest of the audience will also vary as time changes. So, you need to target your audience accordingly. You...Read More

Introduction For more than four decades, companies have been churning creative adverts during the largest sporting event in the US, the Super Bowl. While Super Bowl 2021 will be different from the rest in terms of low physical attendance and reduced partying, Super Bowl ads will still carry the day, just like they’ve done over...Read More