Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Demand is the basic foundation of a business. Traditionally, demand is defined as the consumer’s will or ability to purchase a commodity during a specific period. However, this is an old demand definition now. That’s because traditional demand theories somehow fail to fit in the digital lead generation system. For example, Maslow’s hierarchy of needs considers...Read More
While lead generation isn’t difficult, not every lead you generate converts into revenue. That’s where demand generation marketing comes into the picture. According to the Demand Generation Benchmark Survey Report 2021, 62% of marketers are now focusing on lead quality over lead quantity. They find contacts of the right people and create interest in their company...Read More
Introduction In today’s competitive marketplace, one of the biggest challenges that brands face is to generate demand for their products and services. Software startups or new SaaS companies are no different. That’s why many brands consider investing in demand generation. Before COVID-19, 60% of marketers expected growth in their demand gen budget in the next 12...Read More
Quick Summary Whitepapers can generate quality leads for your company and position you as an industry thought leader Placing your whitepaper in front of your target audience is just as important as developing a quality whitepaper Creating clean-looking landing pages will attract prospects and generate up to 220% more leads B2B demand gen companies use...Read More
Introduction Software-as-a-Service (SaaS) is a concept that has gained traction in recent years. With more and more businesses adopting technology, SaaS companies have led the way in developing tech solutions to problems that B2B customers experience. The tech industry is highly competitive. Like any other industry, demand and lead generation is a challenge. To stay...Read More