Demand generation
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Why Should Software Startups Focus on Creating a Demand Gen Funnel
Introduction In today’s competitive marketplace, one of the biggest challenges that brands face is to generate demand for their products and services. Software startups or new SaaS companies are no different. That’s why many brands consider investing in demand generation. Before COVID-19, 60% of marketers expected growth in their demand gen budget in the next 12...
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How top B2B deman dgen companies place whitepaper
Quick Summary Whitepapers can generate quality leads for your company and position you as an industry thought leader Placing your whitepaper in front of your target audience is just as important as developing a quality whitepaper Creating clean-looking landing pages will attract prospects and generate up to 220% more leads B2B demand gen companies use...
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Introduction Software-as-a-Service (SaaS) is a concept that has gained traction in recent years. With more and more businesses adopting technology, SaaS companies have led the way in developing tech solutions to problems that B2B customers experience. The tech industry is highly competitive. Like any other industry, demand and lead generation is a challenge. To stay...
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Introduction COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling to meet their lead...
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Introduction The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B...
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