Introduction In recent years, ABM has gained traction among B2B marketers. A survey by Sirius Decisions shows that over 90% of B2B marketers consider it an important part of their company’s marketing strategy. For B2B companies that embrace the ABM approach, intent data is the most critical tool they have at their disposal. This is...Read More

Intent marketing has earned its place as an important marketing strategy for  B2B companies in recent times. By leveraging technological innovations such as machine learning, artificial intelligence and automated marketing platforms, B2B companies are able to get insights from intent signals that buyers emit online. Statistics show that more than 80% of B2B buyers visit...Read More

Unlock The Power Of Intent Data To Scale Up Your ABM Programme What Is Intent Data? Is Intent Data Enough On Its Own? How To Use Intent Data For ABM? Know How Can Identify Upselling OpportunitiesRead More

Introduction Intent data is an important predictive tool for marketers. It tells marketers with more certainty, what prospects or leads are going to do next. Intent data can either be internal, meaning that you can obtain it from your company’s website or CRM. It can also be external or third-party data, sourced through tools like...Read More

Introduction The year 2014 was supposed to be a fantastic year for Apple. The sun was shining, the birds chirping and the king of tech aesthetics was ready to launch some goodies at the Flint Center. Tim Cook did not disappoint. He unveiled the iPhone 6 and the Apple Watch and the former went on...Read More