Introduction “Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online before buying and just like b2c customers,...Read More

Introduction Intent data is comparatively a new term that has been doing the rounds in recent years. To put it simply, intent data is all the information that you require to understand the needs of your prospective client and prevent him from chancing upon your competitor. It is when accounts or individuals are looking for...Read More

Introduction Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage. In a typical scenario, marketing and sales teams in business organisations are able to understand first party intent data but...Read More

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers. The ability to make a profit is gauged by calculating...Read More