Around 87% of intent buyers research data online before they make a purchase decision. Not only this, Youtube gets upto 300 hours of video every minute and over 2 million blog posts are indexed everyday. And this data is just before that of the pandemic world that saw a 200% plus spike in Internet usage worldwide due to enforced...Read More

Introduction In recent years, ABM has gained traction among B2B marketers. A survey by Sirius Decisions shows that over 90% of B2B marketers consider it an important part of their company’s marketing strategy. For B2B companies that embrace the ABM approach, intent data is the most critical tool they have at their disposal. This is...Read More

Intent marketing has earned its place as an important marketing strategy for  B2B companies in recent times. By leveraging technological innovations such as machine learning, artificial intelligence and automated marketing platforms, B2B companies are able to get insights from intent signals that buyers emit online. Statistics show that more than 80% of B2B buyers visit...Read More

Unlock The Power Of Intent Data To Scale Up Your ABM Programme What Is Intent Data? Is Intent Data Enough On Its Own? How To Use Intent Data For ABM? Know How Can Identify Upselling OpportunitiesRead More

Introduction Intent data is an important predictive tool for marketers. It tells marketers with more certainty, what prospects or leads are going to do next. Intent data can either be internal, meaning that you can obtain it from your company’s website or CRM. It can also be external or third-party data, sourced through tools like...Read More