Unlock The Power Of Intent Data To Scale Up Your ABM Programme What Is Intent Data? Is Intent Data Enough On Its Own? How To Use Intent Data For ABM? Know How Can Identify Upselling OpportunitiesRead More

Introduction Intent data is an important predictive tool for marketers. It tells marketers with more certainty, what prospects or leads are going to do next. Intent data can either be internal, meaning that you can obtain it from your company’s website or CRM. It can also be external or third-party data, sourced through tools like...Read More

Introduction The year 2014 was supposed to be a fantastic year for Apple. The sun was shining, the birds chirping and the king of tech aesthetics was ready to launch some goodies at the Flint Center. Tim Cook did not disappoint. He unveiled the iPhone 6 and the Apple Watch and the former went on...Read More

Introduction They say that a successful car salesperson can sell just about anything under the sun. Selling cars is so challenging that, according to a Gallup poll, it is one of the least ethical white-collar jobs in the US. The pollsters lumped car sales executives alongside lawyers, ad professionals, and bankers and slightly below congressional...Read More

Introduction “Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online before buying and just like b2c customers,...Read More