Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
A new LinkedIn B2B Institution study has made B2B advertisers think again. After showing 1,600 B2B ads to over 6 million people worldwide in the past four years, the study concluded that 75% of ads scored one star or less on emotional grounds. Source That means B2B advertising lacks creative intent that helps to connect with...Read More