By

admin
artificial intelligence for marketing
Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...
Read More
Linkedin - Most popular Social Media
Introduction LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual statement in recent years and, undeniably, this fact carries on in 2019. After you read this post, it should be clear to you why LinkedIn is a must for B2B social media campaigns. Some Background...
Read More
Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet. However, not each and every one of these people is likely to be your customer. So,...
Read More
Marketing Automation
Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation. The main reason for getting onboard with...
Read More
Inbound Marketing
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...
Read More
Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
Read More
Top B2b Marketing trends
Introduction Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion, a growth of about 10% from 2017. By all measures, this trend is still on course. The popularity of digital marketing is strong on several fronts and with positive results. According to The State of...
Read More
Type of MQL leads
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...
Read More
cleaning CRM data
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...
Read More
Lead Generation
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...
Read More
1 2