Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate.
The impact of social media on businesses, both positive and negative, is enormous.
Either you are a startup or a private venture, whether you are an online store or an enterprise, social media is important for your business marketing strategy.
According to Social Media Today–
“Social media marketing has a 100% higher lead-to-close rate compared to traditional outbound marketing methods.”
With the increasing number of people joining social media platforms and using them regularly, the social media industry tends to become bigger and bigger in the coming years. It is flourishing like never before.
With such immense growth, every business today needs to leverage proper use of all the social media platforms in the most ideal manner.
By giving your business brand the social media touch, you produce more business as well as associate with your clients in a better way and serve them on a more elevated level.
It really makes your digital marketing much simpler and easier.
Ultimately, “What is the Impact of Social Media Marketing on your Business?”
That’s the question we presented to 15 of the most known Social Media Marketing Experts, who shared their best advice.
I would want to say a big Thank You, to all these social media marketing experts who were so kind and send me their best advice’s to share it with our audiences!
1. Jamie Turner
In one sense, social media has had a big impact on my business because my first book was called “How to Make Money with Social Media” which changed the course of my careers. That said, I can honestly say that the ROI on organic social media is very low. The number of hours needed in order to drive a lead to my business is off the charts. So, with all that said, if you’re a solopreneur with no budget and a lot of time, organic social media is fine. But if you have a budget (even a small one) use paid social media or other forms of marketing to drive leads.
Jamie Turner is an internationally recognized author, speaker, and network TV news contributor. He is the CEO of 60SecondMarketer.com and the co-founder of ASchoolBellRings.org. You can connect with him on FacebookandTwitter.
2. Viveka von Rosen
Considering that we are in the business of #SocialSelling and that we teach LinkedIn and Social Video as key strategic selling platforms, Social Media Marketing is not only crucial to our company, but to our clients as well. While we do focus on sales professionals, we know that in the modern age of selling, salespeople must THINK like marketers in order to sell successfully. But of course, most of them have little or NO experience in Social Media Marketing.
What we teach is the necessity of using Social Media (LinkedIn and Video) in a buyer-centric way. They have to understand that no one wants to read their resume or learn about their product or feature’s before ever “meeting” them. We guide our clients (and practice ourselves) in using social to build relationships first – getting people to “know, like and trust” them by sharing information that speaks to the prospect’s pain, (and not their own product.) Social Media allows them to position themselves as “trusted advisers”, and invites conversation instead of creating resistance to the sales pitch. Our whole reason for being is to help our clients to “convert connections to conversations”. Once they begin sharing content that their connections and audience find valuable, the ability to book a sales conversation becomes much easier.
Viveka von Rosen is Cofounder and Chief Visibility Officer of Vengreso, the largest provider of full spectrum digital sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand!”. She is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, Entrepreneur, Money, Thrillist, Selling Power and the Social Media Examiner. She is also passionate about hang gliding and scuba diving. Probably because she’s used to building the plane on the way down and is sometimes in deep water for doing so! You can connect with her on Twitter
3. Keri Jaehnig
The terrific thing about social media marketing is the landscape is always changing! This allows for a constant stream of new possibilities for business owners to build and grow their brands.
To date, social media marketing has helped me build my business, grow my brand, evolve online assets, attract and nurture relationships with new clients, share my message to new demographics, establish authority in our niche, and even attend to customer care. As social media marketing is a big part of my business, I’ve been able to help others do the same thing in creative ways that suit their needs. More, done well, it is quite cost-effective.
I am the Founder & CEO of Idea Girl Media, an international marketing agency specializing in online asset strategies through social media marketing, content creation and customized training. My work has earned back to back top social media marketing campaign awards for US state tourism, and I’ve received commendation from the Senate of the State of Ohio for Outstanding Attainment in Social Media. As a Small Business Influencer, I’ve written for top marketing blogs – You may have seen me at Forbes, Business Insider and others. You’ll often find me with a cup of coffee wearing purple … I am always enthused to meet new people! You can connect with her on Facebook and Twitter
4. Gini Dietrich
Social media has not only helped us grow our following and build one of the largest communities in the PR industry, it has allowed us global speaking engagements, two published books, and the addition of a second business.
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She also has run, built, and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. You can connect with her on Facebook and Twitter
5. Wendy Beswick
Social media is a critical part of our marketing mix. We have two strategies for social media: the first being consumer feedback and questions. Our consumers are active and are not shy about telling us what they think. The other is disseminating important information to our consumers, who are global. This includes everything from branch closures, new product offerings, community work, our brand and financial literacy.
We serve military personnel and their families who are located around the world. Many of our consumers are actively deployed, so having the capability of asking questions via the Facebook inbox is critical, as they sometimes are limited in how they can connect to us. We also have a very active group of consumers who tell us what they think and provide critical feedback on both Facebook and Twitter. That has an impact to our business and is one of many ways our consumers can provide feedback.
Financial literacy is an area we are dedicating a lot of time and focus as we head into 2020. Social media will continue to be an important channel for how we get in front of helping our consumers save money and reach their own financial milestones and goals. We plan on taking financial literacy to an entirely unique level and see this as our mission because everything we do as a credit union touches people’s lives.
Many marketers feel social media has become very developed, and it has. If your content and strategy fits into how your consumers communicate and find information, then it should be an important part of how you engage and nurture your consumers, prospects, community and the public.
For Service Credit Union, social media is and will continue to be a leading area of how we communicate and educate our existing consumers and attract new people to our business.
Wendy is a leading marketer, customer experience expert and strategist. She consults for early stage technology companies and has experience across Fortune 100s, startups and non-profits across Financial Services, Credit Unions, Hospitality, B2B and Retail. You can connect with her on Twitter
6. Dmitry Dragilev
Currently 5000+ businesses use our platform to pitch press, mostly all of them use Social Media to supplement their email outreach and follow up with journalists as they build personal relationships with them. Social media enables our customers to build stronger and more personal relationships with journalists.
Dmitry Dragilev is the founder of JustReachOut.io – a DIY PR software platform which to date has helped 5,000+ businesses and brands get featured in the press all on their own. The last project he worked on was with a company named Polar which he scaled from 0 to 40M pageviews in a few years and was then acquired by Google. Dmitry has spent over a decade in the world of marketing and was previously a software engineer. He has published over 1,500 articles and he writes for Forbes, Entrepreneur, TheNextWeb, ReadWrite, Business Insider, Inc., Wired, Moz, Ahrefs, SmallBizTrends, Business.com and many others. Dmitry loves working with customers looking to independently control their SEO, content marketing, and PR – all with a focus on relationship building. In his free time he blogs on his personal site CriminallyProlific.com and interviews folks like Tim Ferriss, Neil Patel, and Dan Martell, among others. You can connect with him on Twitter.
7. Pam Didner
Social media is critical for building my personal brand. I create blogs, podcasts, and videos to share my knowledge and know-how. The best way to syndicate content is through social media channels such as Twitter, LinkedIn, and Facebook on a regular basis. Social media referral traffic accounts for almost 10% of web traffic to my site. It’s mostly organic since I don’t do much paid social advertising.
Social media can certainly build brand awareness and drive demand, but you also need to have a thoughtful content strategy with a solid understanding of your customers to complement that.
Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications. You can connect with her on Facebook and Twitter.
8. Jenifer Kramer
Social Media Marketing keeps my business front and center when potential Clients and partners are considering with whom to work. Social media posts provide information to my network while also positioning me and my company as an expert in my field. Furthermore, social media allows me to share success stories regarding my company and my Clients. Since starting to post regularly almost seven years ago, contacts and colleagues have repeatedly told me that they appreciate the information I distribute and rely on it for their industry news. I have also received feedback regarding programs I have developed and use social media to amplify the exposure of those programs. Finally, social media allows me to engage directly with my contacts when discussing the information, I am disseminating. It creates a valuable two-way conversation that supports collaboration and a regular exchange of ideas.
With 20+ years in the licensing, promotions and entertainment business, Jen Kramer has worked with some of the largest companies in the world. From Hearst Magazines to TibECo, she has worked in virtually every category from toys and publishing to housewares and grocery. Jen has a complete understanding of toy manufacturing due to many years at Avon and PPW developing innovative playthings for all ages. Just prior to launching her own business, Ms. Kramer honed her digital skills at social engagement company, true[X] media which was later acquired by 21st Century Fox. Since launching Jenerosity Marketing nearly seven years ago, Jen has been instrumental in creating partnerships between Clients such as Crayola, LEGOLAND and CBS Films and blue-chip partners like Kellogg, Kraft, Activision and many others. You can connect with her on Facebook and Twitter.
9. Gaetano DiNardi
Social media marketing impacts Nextiva in a few critical ways.
Number one – it offers an opportunity for current and future customers to get to know us better. What we are all about. How we understand their problems. How we add value.
Number two – it offers free publicity channel for Nextiva. When we make a key new hire, we’ll publish our own video interview and share it on LinkedIn. When we release a new product feature or eBook, we announce it across all our social channels.
Number three – it gives us a chance to become the brand customers like and trust. The more recognizable your brand is to a customer, the more likely they are to trust you. The more you demonstrate empathy for them and present solutions to their challenges, the more they like you.
It is infinitely easier for a sales rep to sell a product to a customer who is already familiar with the brand, likes and trusts us, and understands the value the product or service can offer to them. Social media is a great place to win the hearts and minds of customers, especially when you devise a strategy that works hand-in-glove with email marketing, events, SEO, and your broader marketing strategy.
Gaetano DiNardi is the Director of Demand Generation at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter – he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on Facebook Facebook and Twitter.
10. Andrew Davis
As the internet has made the world a smaller places, the impact social media has had on my business is to help position me in certain niches. This was done with content, especially videos.
Creating educational videos on YouTube but aiming it at a different market helped me generate leads that I converted to sales. This strategy was done in 2009 and I still do the same video strategy 10 years later, but focused on LinkedIn.
The key is once you have published a video, it is important to optimise the title, tags and descriptions around it so people can find it in search and so it works with the algorithms.
As a trainer, my job is to show others the impact of social media marketing. Also, I have used it to generate leads and create awareness.
Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in digital right now: ‘So What?’. Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tescos, o2, Accenture and The Royal Mail. To get in touch, follow him on Twitter.
11. Randy Milanovic
Social Media provides me with networking opportunities. Within social tools, I can join or initiate conversations, share and gain valuable insights, and grow through interactions with my peers. In truth, I’ve had the great fortune of making friends as well, from across the globe. For our firm and myself, social media’s impact has been profound.
Marketer, Coach, Speaker, Author
In 2011, on the heals of surviving stage IV cancer, I created Kayak Marketing, and in doing so launched a different kind of agency. One that helps clients grow themselves so they can grow their organizations. In effect, we share the secret sauce. Not just our own ‘sauce’, but the growing body of knowledge we’ve gained from working with more than 500 organizations and the incredible minds within. To get in touch, follow him on Facebook and Twitter.
12. Vladimir Gendelman
Social media allows us to tap into our largest group of buyers: graphic designers.
We share our blog posts, graphic design freebies, and folder design inspirations on social media sites such as Facebook, LinkedIn, Pinterest, Twitter, Reddit, Tumblr, and Behance. We also used Google Plus for a couple of years until it was discontinued this year.
We are fortunate that the reach of our content—when shared with relevant groups or tagged properly—gets in front of the right people.
A couple of our logo design infographics made the front page of Imgur and received hundreds of thousands of views. Some of our other graphic design infographics have gone semi-viral on Tumblr.
Overall, social media amplifies the reach of our content and improves our branding, reputation, and visibility within the graphic design community—one of our top client personas.
Vladimir Gendelman is the Founder and CEO of Company Folders, winner of multiple awards, including making Inc.’s list of 5,000 fastest growing private companies in America three consecutive years. He’s a thought leader in print design and business, publishing numerous articles in major publications, including Forbes and Time. To get in touch, follow him on Facebook and Twitter.
13. Christian Karasiewicz
Social media has had a tremendous impact on my business in a number of ways. For example, we use it to help establish our brand as a thought leader in the industry. One way we do this is through #SocialChatter, the industries longest running weekly social media marketing news talk show. During our live show that I co-host with Phil Gerbyshak, we cover what’s new in social media for the week and teach viewers how to implement these tactics immediately in their own businesses.
Another impact that social media has had on our business is that it has helped us drive new leads. A vehicle that we use to do this are “Social Snacks” quick bite social media video tutorials. We help answer questions from stumped business owners over 5-minute videos and blog posts.
When done right, these tactics have also become a force multiplier and ultimately helped to drive engagement, boost sales, increase website traffic and taught us more about who our customers are and the content they are most interested in so that we can create it for them.
Christian Karasiewicz is a consultant and public speaker on social media, Internet marketing, and technology. He is the founder of Social Chefs, a company providing digital marketing training to businesses. He is also the host of #SocialChatter, the Internet’s longest-running weekly live social media marketing talk show. With over thirteen years of experience across social media, e-commerce, search engine optimization (SEO), Internet marketing, and related technologies, Christian strives to help individuals and businesses create meaningful social media campaigns to connect and engage with their customers and keep those customers coming back. To get in touch, follow him on Facebook and Twitter.
14. Stephanie Nelson
The impact of social media marketing for me is that, without it, my business would not exist. Roughly 60% of my agency’s business is managing social media marketing for our clients – choosing the proper outlets to reach the client’s audience, crafting posts that both match the client’s brand message and encourage engagement, suggesting when a paid opportunity could be worth it. Quite literally, SBN Marketing would not exist if social media marketing was not a “thing”.
I’m Stephanie Boyette Nelson, a Charlotte, NC-based marketing professional. My experience runs the gamut – print ads, print newsletters, event coordination, e-mail newsletters, paid search, SEO – you name it! Currently, I own SBN Marketing, a boutique social media firm, focused on getting small businesses found online in their area, also known as hyperlocal digital marketing. We offer SEO, social media management, blogging, e-mail marketing and more! To get in touch, follow her on Facebook and Twitter.
15. Basilis Kanonidis
This is something we have experiment many times on. While we used to be really active over Facebook, Instagram and Twitter we decided to close down the profiles and look at the impact that could result. Eventually, we noticed that there was no side down effect over our business. Last month only we noticed that people are asking what are our new releases rather than anything else. We are starting to incorporate them back on our process slowly to see if this will eventually create new funnel of signups.
Basilis Kanonidis is the CMO of NinjaOutreach with more than 13 years of experience into the field.
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