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Best Marketing Tools for Businesses in 2022

Discover the top 50 marketing tools for B2B businesses in 2022. From CRM solutions like HubSpot and Pipedrive to automation platforms like EngageBay and Pardot, these tools enable better customer relationship management, lead generation, and marketing automation. Whether you need scheduling, website builders, or lead-capturing tools, this list covers all the essentials to boost your marketing ROI. Don't miss out on these powerful tools to effectively deploy marketing automation in your B2B business.

Introduction

Today, all B2C and B2B businesses are using multi-channel marketing to expand their reach, be it Salesforce, Apple, The Home Depot, or Under Armor.
As per the Gartner survey in 2019, the average marketer uses 7.2 marketing channels to promote a brand. Among all the marketing channels, the most popular ones are web marketing, social media marketing, digital advertising, and mobile marketing.
However, this multi-channel marketing can’t be deployed without full marketing automation. Marketers require the right marketing tools to monitor, analyze and collect leads coming from numerous channels.
In addition to that, tools are required to share real-time buyers’ intent data between marketing and sales teams. There are also communication, workflow management, and several other marketing tools required to automate B2B marketing efforts.
In this post, we have reviewed the top 50 marketing tools that B2B businesses should use in 2022 to effectively deploy marketing automation. So, let’s get started.

Best Marketing Tools for Businesses in 2022

Whether you wish to align your social media campaigns or drive more leads from your email marketing campaigns, you need a variety of marketing tools to improve your marketing ROI in 2022. You need scheduling, CRM, website builder, lead capturing, and several other marketing tools to rule the market.
Without any ado, here we present the best 50 marketing tools for B2B businesses:

CRM Tools

Customer relationship management tools are required to build better relationships with your clients. Here are a few popular CRM marketing tools for businesses:

1. HubSpot

Under the HubSpot family, you will find marketing, sales, CRM, and many other B2B business management tools. This platform will allow you to run account-based marketing, nurture leads, convert them to customers and grow your business.
Source : HubSpot
Key Features  
  • Customer segmentation
  • Audit management
  • Content marketing
  • ROI tracking
  • Automatic publishing
Pros
  • Simplify sales and marketing operations.
  • Attractive user interface.
  • Affordable for small businesses.
Cons
  • Not for invoice users.
  • Can’t integrate with Microsoft.
Price
  • Free with basic features.
  • Starter plan for $49/month.
  • Professional plan for $800/month.
  • Enterprise plan for $3,200/month.
Suitable For
  • Lead generation
  • Marketing automation

2. Honeybook

Honeybook is a CRM solution for freelancers and creative entrepreneurs to manage clients and projects. This platform can automate your workflow and strengthen relationships with your customers. For small businesses, it is a time-saving marketing tool. Obviously, there are lots of Honeybook alternatives, but it’s still a tool that you shouldn’t overlook.
Source : Honeybook
Key Features  
  • Calendar management
  • Billing portal
  • ACH payment processing
  • Appointment scheduling
  • Canned responses
Pros
  • Well-build questionnaires to contact customers.
  • Fantastic user interface.
  • Good for creative entrepreneurs.
  • It helps to save time.
Cons
  • Confusing email sending features.
Price
  • Forever-free plan.
  • Starter plan for $9/month.
  • Unlimited plan for $39/month.
Suitable For
  • Customer relationship management
  • Business management
Monday.com is an open-source solution that helps HR managers to build custom systems to meet all their team needs. It can track recruitment, provide onboarding templates, data-driven insights, and so much more. Also, you can integrate monday.com with 40+ marketing tools.
Source : Monday.com
Key Features
  • Activity planning and tracking
  • Account management
  • Agile methodologies
  • ROI tracking
  • Newsfeed
Pros
  • Easy team collaboration.
  • Allows to fully customize the dashboard.
  • Pretty nice user interface.
Cons
  • Several reports and metrics are missing.
  • Steep learning curve.
Price
  • Free forever up to 2 seats.
  • Paid plan starts at $10/month per seat.
Suitable For
  • HR management
  • Brands management

4. Wrike

Wrike can be used by all B2B businesses to track budgets, calendars, and project management. It can automate your several business operations using custom request forms and templates.
Source : Wrike
Key Features
  • AD HOC reporting
  • Activity planning
  • Activity tracking and planning
  • ROI tracking
  • Approval workflow
Pros
  • Simple to use.
  • Great UI.
Cons
  • Not intuitive.
  • Poor customer support.
Price
  • The basic plan is for free.
  • Professional plan for $9.80/month.
  • Business plan for $24.80/month.
  • Enterprise plan for $45/month.
Suitable For 
  • Account-based marketing
  • Project management

5. EngageBay

EngageBay is a comprehensive marketing and sales CRM software for small businesses. The platform can help with acquiring, engaging, nurturing, and converting leads to customers. To run personalized marketing campaigns, the software has all the right components.
Source : EngageBay
Key Features
  • ROI tracking
  • Audience targeting
  • Automatic scheduling
  • Automated routing
  • Customer segmentation
Pros
  • Highly efficient and effective software.
  • Great CRM for sales and marketing purposes.
Cons
  • Limited templates.
  • Gets a little bit clunky at times.
  • Unclear troubleshooting documents.
Price
  • Offers a free trial and version.
  • The basic paid plan starts at $14.99/month per user.
Suitable For  
  • Account-based marketing
  • Marketing automation

6. Pipedrive

Pipedrive is a customer relationship management that can suit all marketing teams regardless of their size. Businesses use this marketing tool across 179 countries but yet it is very simple to use.
Source : Pipedrive
Key Features  
  • Badge scanning
  • Call management
  • Calendar management
  • Campaign management
  • Team collaboration
Pros
  • Fully automated marketing and sales funnel.
  • Highly helpful to follow leads in real-time.
  • Smooth calendar scheduling features.
Cons
  • Inability to move contacts.
  • Difficult to understand for novice users.
Price
  • Offers a free trial.
  • A simple CRM support starts at $12.50/month per user.
Suitable For
  • CRM software
  • Contact management
Salesflare is a dedicated B2B businesses marketing tool to support account-based marketing and sales. Unlike other CRMs, it is developed only for the purpose of automating sales and marketing funnels.
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Source : Salesflare
Key Features  
  • Call management
  • Calendar management
  • Campaign personalization
  • CAN-SPAM compliance
  • Contact database
  • Content delivery
Pros
  • Several advanced features to tag and manage clients.
  • Easy to take notes.
  • Great customer support.
Cons
  • It can be a bit confusing at the start.
  • Expensive compared to other CRMs.
Price
  • A 30-day free trial.
  • Growth plan for $29/month per user.
  • Pro plan for $49/month per user.
Suitable For 
  • Account-based marketing
  • CRM software

8. Bitrix24

If you are looking for the best ABM solution with modern features, Bitrix24 is the best marketing tool for you. The tool offers intelligent call routing, a client management portal, and real-time analytical reports to acquire more customers.
Source : Bitrix24
Key Features
  • Agenda management
  • ROI tracking
  • Appointment management
  • Workflow management
  • Attendance tracking
  • Project management
Pros
  • Outstanding CRM for social collaborations.
  • Insightful reports.
  • It helps to boost revenue.
Cons
  • It is a buggy program.
  • Complex user interface.
Price
  • A 30-day free trial and a forever free plan.
  • Cloud plan for $49/month.
  • The standard plan for $99/month.
  • Professional plan for $199/month.
  • Enterprise plan for $24,990 one time.
Suitable For  
  • Appointment management
  • Attendance tracking

9. Lusha

Lusha is a B2B engagement platform to establish a true connection with leads and contacts. This tool allows you to enrich and verify business profiles. More than 6000,000 marketers, sales representatives, and HR managers are using Lusha today to transform their business structure.
Source : Lusha
Key Features
  • Export and import data
  • Lead capturing
  • Lead nurturing
  • Third-party integration
  • Prospecting tools
Pros
  • Fantastic tool for research purposes.
  • Ability to capture cell phone data.
  • Excellent tool to generate leads from LinkedIn.
Cons
  • Doesn’t support Edge.
  • Poor customer support.
Price
  • Offers a free trial and plan.
  • Professional plan for $99/month per user.
  • A premium plan for $199/month per user.
  • The Enterprise plan is customizable.
Suitable For  
  • Data extraction
  • Customer relationship management

10. AeroLeads

AeroLeads is a modern prospect generation software that can find potential leads’ emails and phone numbers for you. Further, you can export the data to CSV, CRM, and other marketing software to follow up on your leads.
Source : AeroLeads
Key Features
  • Lead capture
  • Lead database integration
  • Lead segmentation
  • Lead qualification
  • Pipeline management
Pros
  • Easy to track new prospects.
  • Helps to distribute leads.
  • Highly integrated software.
Cons
  • Often display wrong emails.
  • Limited to LinkedIn.
  • Not responsive support.
Price
  • Offers a free trial and version.
  • Paid plan starts at $49/month.
Suitable For
  • Lead generation

11. Pardot

Pardot is a complete lead management software by Salesforce. It’s a marketing automation bundle that includes lead scoring, generating drip campaigns, tracking prospect activities, and aligning marketing and sales teams.
Source : Pardot
Key Features  
  • Campaign analytics
  • Contact database
  • Channel management
  • Drip campaigns
  • Email marketing
  • Customizable CTAs
Pros
  • Great user experience.
  • Seamless integration with Salesforce.
  • Perfect for B2B marketing automation.
Cons
  • Don’t create multiple leads with the same email address.
Price
  • Offers a free trial.
  • Growth plan for $1,250/month up to 10,000 accounts.
  • Advanced plan for $2,500/month up to 10,000 accounts.
  • Customisable plan for $4,000/month up to 10,000 accounts.
  • Enterprise plan for $15,000/month up to 75,000 accounts.
Suitable For
  • Lead generation
  • Email marketing

12. Sprinklr

Sprinklr is an AI-powered B2B helpdesk solution. This platform is suitable to manage customer issues and establish a brand identity. It is a Unified-CMX platform that can improve communication between customers and your agents.
Source : Sprinklr
Key Features  
  • AB testing
  • Behavior analytics
  • Automated publishing
  • Campaign management and analytics
  • Channel management
  • Contact management
Pros
  • It makes it easy to access all buys and creative assets.
  • Excellent reporting features.
  • Easy to store and share photos, videos, and social posts.
Cons
  • UX isn’t great.
  • Reporting dashboards often break.
Price
  • Not disclosed.
Suitable For  
  • Complete marketing automation

13. Hotjar

Hotjar is a visual platform to better understand your users and team. It is a fast marketing tool to get instant feedback, unfiltered insights to make well-informed decisions and understand how people are using your website.
Source : Hotjar
Key Features
  • Data visualization
  • Dynamic content
  • Import and export data
  • Customer journey mapping
  • Heatmaps
  • Negative feedback management
Pros
  • Easy to use.
Cons
  • Triggers bounce rate problem.
Price
  • Basic plan is free.
  • Pro plan for $39/month up to 100 daily sessions.
  • Business plan for $99/month up to 500 daily sessions.
  • Scale plan for $389/month up to 4,000 daily sessions.
Suitable For 
  • Customer experience management

14. Optimizely

Optimizely is an experimental platform for B2B businesses to deliver personalized services across websites and mobile apps. Marketers can try different marketing strategies with Optimizely to boost customer experience. At present, Optimizely offers customized solutions to over 700 billion businesses.
Source : Optimizely
Key Features
  • AB testing
  • Account-based marketing
  • Audience segmentation
  • Contextual targeting
  • Funnel analysis
  • Performance analysis
  • Heatmaps
Pros
  • Extremely advanced AB testing tool.
  • Feature-rich dashboard to monitor experiments.
  • Simple to use.
Cons
  • Some features are hard to understand.
  • Issues with lag time and flickering.
Price
  • Standard annual plan starts at $50,000.
Suitable For  
  • Automated testing and personalization

Social Media Marketing Tools

From post scheduling to ROI tracking, multiple systematic social media marketing tools are required in 2022, such as:

1. Hootsuite

Hootsuite is a powerful social media marketing tool that can help small and big teams effectively run their social media marketing campaigns. The software can build your brand image, strengthen your customer relationships and drive relevant leads your way. Additionally, you will get access to industry-specific marketing courses and training to improve your business marketing strategies.
Source : Hootsuite
Key Features
  • Social media benchmarking
  • Audience tracking
  • AB testing
  • Brand management
  • Automatic publishing
  • ROI tracking
Pros
  • Easily track Twitter conversations.
  • A free version is good for small teams.
  • Helpful for social media post scheduling.
Cons
  • Poor customer service.
Price
  • Free up to 2 social media accounts per user.
  • $49/month 10 social media accounts per user.
  • $129/month 35 social media accounts per 3 users.
  • $599/month 50 social media accounts per unlimited user.
Suitable For
  • Social media marketing
  • Social media CRM management

2. Sotrender

Sotrender is a social media analytics app designed to track organic and paid performance. The tool gathers all essential social media metrics and provides in-depth insights about Facebook, Instagram, Twitter and YouTube social media profiles. It is also known for its rapid, automatically generated reports that help marketers save plenty of time.
With the Sotrender app, you can better understand your social media performance, identify the strengths and weaknesses of your social media strategy as well as analyze your competitors’ activities. Additionally, thanks to its extra module, Sotrender Ads, you can deeply analyze your paid performance and compare your monthly expenses with other brands in your industry.
Source : Sotrender
Key Features
  • In-depth organic and paid social media analytics
  • Extensive insights regarding audience, reach, engagement, brand activity and content
  • Competitors’ analysis, comparative reports
  • Ads benchmarking & monthly campaign spend comparison
  • Automatically generated, color-coded reports
Pros
  • All social media data stored under one roof.
  • Unique features and metrics (e.g. content strategy, Interactivity Index metric).
  • Comprehensive reports generated within minutes.
  • Dedicated support available 24/7.
Cons
  • It lacks social media management capabilities.
Price
  • 14-day free trial with no credit card required.
  • $34/month – 1 profile, 1 user.
  • $59/month – 5 profiles, 5 users.
  • $110/month – 10 profiles, unlimited number of users.
  • $195/month – 20 profiles, unlimited number of users.
  • $331/month – 40 profiles, unlimited number of users.
Suitable For
  • Social media analytics
  • Social media reporting
  • Social media benchmarking (organic and paid)
Sprout Social is a comprehensive marketing solution for busy B2B marketing teams to simplify their social management, reporting, publishing, and analyzing processes. This program is used by some of the leading business organizations such as Ogilvy, Hyatt, Microsoft, and Evernote.
Many features such as content moderation are also available.
Source : Sprout Social
Key Features
  • Campaign tracking and management
  • Audience targeting
  • Brand tracking
  • Social media post scheduling
  • Competitor analysis
Pros
  • User-friendly interface.
  • Readymade content creation templates.
  • Excellent scheduler.
  • Ability to monitor competition.
Cons
  • The chrome extension isn’t working properly.
Price
  • A 30-day free trial.
  • Advanced plan for $249 per user/month.
  • Professional plan for $149 per user/month.
  • Standard plan for $89 per user/month.
Suitable For
  • Social media analytics
  • Content marketing and scheduling

4. Buffer

Buffer is a popular social media marketing and management tool used by over 75,000 businesses. Under Buffer flagship, you will find several marketing tools to schedule your content, engage with your audience and streamline social media activities.
Source: Buffer
Key Features
  • Content management
  • ROI tracking
  • Post scheduling
  • Social media integration and monitoring
  • Social promotion
Pros
  • Generates good results.
  • Excellent social media manager.
  • Smooth post-scheduling.
Cons
  • Difficult to schedule Instagram posts.
  • Often shows system error.
  • Unclear billing structure.
Price
  • A 14-day free trial.
  • A free plan is forever free.
  • Pro plan for $15/month.
  • Small business plan for $99/month.
  • Medium business plan for $199/month.
  • Large business plan for $399/month.
Suitable For
  • Social media marketing
  • Content management
Social Status is a social media analytics suite to monitor your online growth. The tool can create insightful social media reports, live stats on an analytics dashboard and allows users to monitor Facebook pages, Instagram Stories, and more.
Source : Social Status
Key Features
  • Profile analytics
  • Full funnel metrics tracking
  • Ads analytics
  • Post engagement
  • Lead generation
  • Competitor analytics
  • Influencer analytics
Pros
  • Incredible social media analytics.
  • It helps to boost ad ROI.
  • Streamline all social media networks in one place.
  • Easy to use and set up.
Cons
  • The free plan doesn’t offer white-label reports.
  • A bit of a learning curve is involved.
Price
  • Free up to 3 social profiles.
  • $29/month up to 10 social profiles.
  • $199/month up to 20 social profiles.
  • $399/month up to 40 social profiles.
  • $599/month up to 80 social profiles.
  • $1,499/month for unlimited social profiles.
Suitable For
  • Social media marketing

6. BuzzSumo

Do you want to find engaging content on Facebook, Pinterest, Twitter, and Reddit? Then, BuzzSumo can analyze billions of social media content to compile a comprehensive data analytics library for you. This tool will help to monitor relevant social media influencers.
Source : BuzzSumo
Key Features
  • Audience targeting
  • Competitive analysis
  • Conversion tracking
  • Customizable reports
  • Influencer discovery
Pros
  • A helpful tool to make SEO decisions.
  • Very easy to customize.
Cons
  • Alerts sometimes scrape up old content.
  • Very limited resources on the free plan.
Price
  • Offers a free trial.
  • Pro plan for $79/month.
  • Plus plan for $139/month.
  • Large plan for $239/month.
Suitable For
  • Influencer marketing
  • Social media analytics

7. Sixads

Sixads is a no-bluff marketing tool to automate your Facebook, Google, and Instagram ads. It can accelerate your sales with no effort using the ads targeting and retargeting strategies. All you have to do is tap on a button, and sixads will create high-converting ads for you.
Source: Sixads
Key Features  
  • Run targeted ads
  • Ad manager
  • Automatic ads
  • Performance monitoring
Pros
  • Easy to use.
  • Drives more profit.
  • All-in-one ad manager.
Cons
  • Not for beginners.
Price
  • A 14-day free trial.
  • Essential plan for $29.99/month.
  • Pro plan for $34.99/month.
  • Premium plan for $89.99/month.
Suitable For 
  • Ad management

8. Unbounce

Unbounce is an intelligent conversion tracking platform for small and medium-sized businesses who want to use machine learning to automate their marketing strategies. Unbounce is a premium marketing tool to pre-optimize your landing pages for better conversion.
Source : Unbounce
Key Features
  • Real-time tracking
  • Templates
  • Form builder
  • Reporting
  • SEO management
  • Response
Pros
  • Various landing page tests.
  • Easy to use.
  • Phenomenal user experience.
 Cons
  • Buggy interface.
  • Hard to customize.
Price
  • A 14-day free trial.
  • Launch plan for $81/month.
  • Optimize plan for $122/month.
  • Accelerate plan for $203/month
Suitable For
  • Landing page optimization

9. Asana

Asana is a simple campaign management tool for marketers to orchestrate their daily workflow. Using Asana, you can connect your workflow to one place and coordinate your remote team operations. The tool offers a calendar, Gantt charts, and several other features to streamline your internal operations.
Key Features
  • Agenda management
  • Agile workflow
  • Project management
  • Action tracking
  • Budgeting and forecasting
Pros
  • Smooth team collaboration.
  • A great tool to track individual team members’ progress.
  • Easy to apply actions.
Cons
  • Slightly confusing to manage different projects.
  • It’s a little difficult to set up.
Price
  • Basic plan is free.
  • Premium plan for $10.99/month per user.
  • Business plan for $24.99/month per user.
  • The Enterprise plan is customizable.
Suitable For 
  • Agile project management
  • Campaign management

Data Analytics Tools

The data generated from various marketing channels needed to be properly analyzed to draw effective marketing strategies using these tools:

1. Semrush

Semrush is a popular SaaS online marketing tool for businesses. Several marketing tools are available under this platform, including search, content, social media, and more. Semrush is fully integrated with Google that allows you to effectively make your business visible online.
Source : Semrush
Key Features
  • Campaign management
  • Benchmarking
  • Google Analytics integration
  • ROI tracking
  • Keywords research and tracking
Pros
  • Helps to manage keywords.
  • Excellent keywords research tool.
  • Offers intelligent insights.
Cons
  • Expensive for small businesses.
  • Complicated interface.
Price
Suitable For
  • Marketing analytics
  • SEO optimization
Coupler.io is a data integration program to automatically sync your marketing information (and other data) between different apps. You can transform your business database into a live dashboard to manipulate values and gain insight into your marketing efforts. Also, you can synchronize data between spreadsheets, for example, linking Airtable and Excel.
Source : Coupler.io
Key Features
  • Import data
  • Export data
  • Integration with Google and Microsoft tools
  • Automate workflow
  • Analyze projects
Pros
  • It helps to save time and resources.
  • Easy way to understand data.
  • Organize and share insights.
  • Automatic reporting.
Cons
  • Steep learning curve.
Price
  • A 14-day free trial.
  • A free plan is forever free.
  • Professional plan for $24/month.
  • Squad plan for $49/month.
  • Business plan for $99/month.
Suitable For
  • Data integration
  • Marketing analytics

3. CloudTalk

CloudTalk is a VoIP phone system to support modern businesses. It helps to relieve sales and customer support teams’ burden with 70+ advanced calling features. You can provide better service to your customers using this tool..
Source: CloudTalk
Key Features  
  • Interactive Voice Response
  • Power Dialer
  • Call center management
  • Call recording
  • Call logging
  • Call routing
Pros
  • Excellent statistics dashboard.
  • Good user experience.
  • Perfect solution for startups.
Cons
  • No mobile support.
Price
  • Offers a free trial
  • Starter plan for $25/month.
  • Essential plan for $30/month.
  • Expert plan for $50/month.
Suitable For
  • Call support
  • Business communication
  • Lead generation

4. Smartsheet

If you are struggling to execute operations effectively in your organization, Smartsheet can help you with it. This tool can bring ease in marketing tasks with initiative tracking, event management, scheduling, and campaign management features.
Source: CloudTalk
Key Features
  • Activity dashboard and planning
  • Agile project management
  • Audit trail
  • Backlog management
  • Budgeting and forecasting
  • Reputation management
Pros
  • Simple tool to create communication plans.
  • Custom forms make it easy to manage workflow.
Cons
  • Difficult to group sheet.
  • Not at all intuitive.
Price
  • Offers a free trial.
  • Plans start at $7/month.
Suitable For 
  • Business management

5. Trello

Everyone can use Trello today – from marketing to HR departments. Trello has a simple interface containing over 100+ integrations such as Google Drive, Jira, Slack, and more. For team collaborations and workflow management, Trello is an amazing marketing tool.
Source: Smartsheet
Key Features  
  • Billing and invoicing
  • Scheduling
  • Campaign tracking and management
  • Collaboration
  • Notes and comments
  • Content management
Pros
  • Simple to use.
  • Helps to organize daily operations.
  • Easy to access data and leave comments.
Cons
  • The task management system is cluttered.
  • There’s no side scroll option.
Price
  • Offers a free trial and version.
  • Standard plan for $5/month per user.
  • Premium plan for $10/month per user.
  • Enterprise plan for $17.50 per 250 users. 
Suitable For 
  • Campaign management
  • Team collaboration

6. Airtable

Airtable is a comprehensive collaboration dashboard. The platform has a simple spreadsheet interface that allows users to attach files, create kanban card stacks, reports, and more.
Source: Airtable
Key Features 
  • Asset sharing and management
  • Brand management
  • Agile project management
  • Budgeting and forecasting
  • Campaign planning
Pros
  • Simplify marketing and sales team collaboration.
  • Good collaboration tool for non-Google users.
Cons
  • Complicated UI.
Price
  • Free up to 1,200 bases.
  • Plus plan for $12/month per 5,000 bases.
  • Pro plan for $24/month per 50,000 bases.
Suitable For  
  • Marketing automation

7. Outfunnel

Outfunnel keeps all the customer data in-sync across sales and marketing tools. It also records all marketing engagement in your CRM. This way, marketers both save on time and focus on the right leads.
Outfunnel connects your sales and marketing with an app-connector, lead scoring, website visitor tracking, and lots of useful integrations.
Source : Airtable
Key Features:
  • App connector
  • Email marketing
  • Lead scoring
  • Web tracking
 Pros:
  • Automatically share marketing data with sales
  • Keep sales and marketing contacts in sync
  • Connect data from all your marketing apps
Cons:
  • Too few integrations as of now(more coming very soon)
  • Main dashboard might be confusing to some
 Price:
  • Starter – $19/month – 1,000 events per month
  • Growth – $49/month – 15,000 events per month
  • Professional – $125/month – 50,000 events per month
 Suitable for: 
  • Marketing/sales automation
Statusbrew is a full-fledged social media management software that integrates with Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and even Google Business! It is one of the most feature-rich social media engagement platform.
Source: Statusbrew
Key Features:
  • Unified Social Inbox
  • Auto Spam/Troll Comment Deletion
  • Brand Sentiment Analysis
  • Multi-Network Scheduling
  • 190+ Reporting Metrics
  • Real-Time Team Collaboration
 Pros:
  • Easy to navigate
  • Granular team member roles/access
  • Built for scale
Cons:
  • Not for individual creators
 Price:
  • 14-day all-access trial
  • Pricing for agencies starts at $49/month
  • The standard plan starts at $129/month

Website Design and Optimize

There are plenty of web design platforms to help you design your website. But when it comes to optimizing for SEO, these marketing tools can be extremely useful in 2022:
SE Ranking is a cloud-based marketing tool that provides a wide range of web optimization services, including website rankings, keyword suggestions, competitors’ analysis, and more. Besides the basic SEO functions, the software also provides professional services like white labels and marketing plans.
Source: Statusbrew
Key Features
  • Google Analytics integration
  • ROI tracking
  • Mobile keywords
  • Competition analysis
  • Link management
  • Keyword tracking
Pros
  • Generate various performance reports.
  • Easy to set up and use.
  • Seamless Google Analytics integration.
Cons
  • Limited keyword database.
Price
  • A 14-day free trial.
  • Free version with limited features.
  • Paid plans start from $18.60 /month.
Suitable For
  • Link management
  • PPC marketing

2. Ahrefs

Ahrefs is a best-in-class SEO toolset for professional marketers. Ahrefs crawls tons of websites and provides vast analytical data specific to your industry. This comprehensive data can be used to aid keyword research, link building, rank tracking, competitor analysis, content marketing, and 360-degree marketing analysis.
Source: Ahrefs
Key Features
  • Link management
  • Keywords tracking
  • Referral tracking
  • Mobile keywords
  • Keywords rank tracking and analysis
Pros
  • Helpful to SEO optimize websites.
  • Offers a variety of keywords research options.
  • Free SEO optimization courses.
Cons
  • The steep learning curve for beginners.
Price
  • Offers a free webmaster tool.
  • Monthly subscriptions start at $99/month (personal) and $999/month (agency).
Suitable For
  • SEO marketing
  • Competitor analysis

3. Moz Pro

Moz Pro is a complete SEO toolkit for marketers to generate online demand and traffic. This platform offers a wide range of SEO optimization options, including depth keywords analysis, competitor data, rankings performance tracking, visual metrics, personalized reporting, and so much more.
Source: Moz Pro
Key Features
  • Competitive analysis
  • Content management
  • Broken link discovery
  • Keyword rank tracking
  • Link management and analysis
  • Campaign tracking and management
Pros
  • Good user experience.
  • Complete SEO solution.
  • Easy to use.
Cons
  • Keywords research could be better.
  • Many important features are missing.
Price
  • Offers free version and trial.
  • Paid plans are Standard for $99/month, Medium for $179/month, Large for $249/month, and so on.
Suitable For
  • Link management
  • Web analytics
  • SEO optimization

4. Wix

Wix is the best SEO tool to design your website. Using Wix ADI, you can build a professional website with relevant content. Using Wix, you can add your own images by utilizing an online photo editor so you can create eye-catching graphics, visuals, and more. The Wix Editor gives you full freedom to design a modern website with easy drag-and-drop functionality.
Source: Wix
Key Features
  • Email marketing
  • Website builder
  • Content management
  • Inventory management
  • Landing page templates
Pros
  • Simple platform to design a creative website.
  • Beautiful templates and fonts.
  • Easy drag and drop functions.
  • Excellent image bank
Cons
  • Poor customer service.
  • Better add-ons are needed.
Price
  • Offers a free version.
  • Basic plan starts at €4.5/month.
  • Unlimited plan for €12.50/month.
  • VIP plan for €24.50/month.
Suitable For 
  • SEO optimization
  • Website builder
  • Appointment scheduling

5. Elementor

Elementor is a free WordPress plugin to build professional-looking websites. It has a simple drag and drop menu that allows you to develop a high-performing website without any coding hassle. It also works seamlessly with almost every WordPress theme or plugin.
Source: Elementor
Key Features
  • Data import and export
  • Online store builder
  • Customizable templates
  • SEO management
  • Real-time editing
Pros
  • Easy drag and drop interface.
  • Amazing present designs.
  • No coding hassle.
Cons
  • It is slightly confusing to use.
  • Doesn’t work well with WPRocket.
Price
  • A 30-day trial.
  • Free edition.
  • Personal plan for $49/year.
  • Plus plan for $99/year.
  • Expert plan for $199/year.
Suitable For 
  • Website design

6. Venngage

Venngage is a novice graphic design software used to create a flyer, attractive posters, reports, and business presentations. This tool is good for marketing teams that want to be creative and unique.
Source : Venngage
Key Features  
  • Collaboration tool
  • Filters
  • Templates
Pros
  • It has an inbuilt content management ability.
  • Fast and easy to produce professional presentations.
  • A creative tool for beginners.
Cons
  • Difficult to change some graphics.
  • UI can be annoying for beginners.
Price
  • Offers a free trial and version.
  • It starts at $19/month.
Suitable For
  • Graphic design solutions
Leadfeeder is a robust analytics tool to track your website visitors’ behavior. With this tool, you can uncover the users who are visiting your website, see which pages they are visiting, and from what source they reached your website. Leadfeeder will allow you to fully understand your visitors.
Source: Leadfeeder
Key Features  
  • B2B lead generation
  • Customer segmentation
  • Conversion tracking
  • Campaign management
  • Intent data
Pros
  • Advanced analytical solution.
  • Extremely helpful to understand website visitors.
Cons
  • Useless for sales teams.
  • It is complicated to use.
Price
  • A 14-day free trial.
  • Free up to 100 unique companies.
  • $63/month up to 200 unique companies.
  • $78/month up to 400unique companies and so on.
Suitable For 
  • Website analytics
  • Lead management
OptinMonster is another great lead generation software for marketing teams, eCommerce websites, and all other small businesses. This tool will help to grow email lists, improve website conversion, and reduce cart abandonment.
Source: OptinMonster
Key Features
  • Lead capture
  • Lead segmentation
  • Prospecting tools
Pros
  • Tremendously improve lead generation rate.
  • Highly customizable.
  • Easy to use.
Cons
  • Terrible UI.
  • Poor customer support.
Price
  • A 14-day free trial.
  • Basic plan for $9/month.
  • Plus plan for $19/month.
  • Pro plan for $29/month.
  • Growth plan for $49/month.
Suitable For 
  • Lead management

9. Omnilink

This marketing tool is for social media managers to customize landing pages with multiple redirections. Omnilink has tons of great features for marketers, including customizable landing pages, insightful reports on your visitors, and more.
Source: Omnilink
Key Features
  • Customizable templates
  • Insightful reports
  • Landing page builder
Pros
  • Fully free.
  • Easy to customize templates.
Cons
  • It is slightly confusing for novice users.
Price
  • Forever free.
Suitable For 
  • Landing page builder
Google Analytics is a powerful B2B and B2C business analytics platform. This portal allows you to track website visitors, receive marketing insights, and more.
Source: Google Analytics
Key Features
  • Customer segmentation and tracking
  • Import and export data
  • Funnel analysis
  • Behavior tracking
  • Referral tracking
Pros
  • Useful for both personal and professional purposes.
  • It helps to better understand users.
Cons
  • The price is very high.
  • Difficult to use for the new users.
Price
  • Offers a free plan.
  • Paid plan starts at $12,500/month.
Suitable For
  • Web analytics
Squarespace is a state-of-an-art marketing tool to enrich your digital presence. With this program, you will get beautiful website templates and an easy interface to personalize your design. For SEO optimization, Squarespace comes with an array of tools.
Source: Squarespace
Key Features
  • Conversion tracking
  • CRM
  • Channel management
  • Audio file management
  • Collaboration platform
  • CAN SPAM compliance
Pros
  • User-friendly interface.
  • High-quality templates to create a professional-looking website.
Cons
  • Often encountered with a lag time issue.
  • Accidentally delete important data.
Price
  • Offers a free trial.
  • Personal plan for $12/month.
  • Business plan for $18/month.
Suitable For  
  • Content management
  • Website builder
ConvertFlow is a compact platform to convert website visitors using high-converting landing pages. There you will also get popups, segmented surveys, sticky bars, and hundreds of other elements to design landing pages. Ready-made templates and easy drag and drop builder are highlights of ConvertFlow.
Source: ConvertFlow
Key Features  
  • ROI tracking
  • Customer segmentation
  • Abandoned cart saver
  • Behavior targeting
  • AB testing
  • Customizable CTAs and templates
Pros
  • Fantastic AB tests.
  • Nice landing page templates.
Cons
  • The server often fails.
  • Google Analytics doesn’t work for landing pages.
Price
  • A 14-day free trial.
  • Free up to 5,000 monthly website visitors.
  • Pro plan for $49/month.
  • Business plan for $250/month.
Suitable For
  • Landing page creation
Google Search Console is an ultimate marketing tool to optimize your website for Google. It helps professional SEO and marketers track and manage website performance without any hassle.
Source: Google Search Console
Key Features  
  • Keyword research
  • Keyword performance tracking
  • Localization automation
  • Mobile keywords
  • Google Analytics support
Pros
  • Phenomenal tool for keyword research.
  • Integration with Google Analytics.
Cons
  • It is complicated to use.
  • Limited sampling.
Price
  • 100% free service by Google.
Suitable For
  • Keyword search
  • SEO optimization

Email Marketing Tools

When you wish to personalize email marketing campaigns to generate maximum ROI, these email marketing tools can help you with that:

1. Mailchimp

Mailchimp is an AI-powered email marketing tool for small businesses. The software allows marketers to better connect with the audience, send personalized emails, create targeted ad campaigns, build landing pages, generate reports, send podcasts, and so much more.
Source: Mailchimp
Key Features
  • Automated publishing
  • Audience targeting
  • AB testing
  • Auto-responding
  • ROI tracking
  • Customer segmentation
Pros
  • Good to create personalized email marketing campaigns.
  • All-in-one marketing solution.
  • It helps to simplify email marketing.
  • Great customer support.
Cons
  • Limited business templates.
  • Lacks control over several features.
Price
  • Free up to 2,000 subscribers and 12,000 emails per month.
  • $20/month up to 1,501 – 2,000 subscribers.
  • $25/month up to 2,001 – 2,500 subscribers and so on.
Suitable For
  • Email marketing
  • Marketing automation

2. Sendible

Sendible is a perfect social media management portal for marketing agencies to handle multiple clients’ social media accounts. It is a centralized dashboard for all the social media networks to effectively execute social media marketing strategies for different brands at scale.
Source: Sendible
Key Features
  • Campaign tracking and analytics
  • Channel attribution
  • The competition analysis and monitoring
  • Content management
  • Personalized reports
Pros
  • Insightful reports to understand business progress.
  • Helps to regulate social media campaigns.
  • Great support team.
Cons
  • Not great mobile support.
  • Sometimes scheduling fails without notifications.
Price
  • A 14-day free trial.
  • Creator plans for $29/month.
  • Traction plan for $89/month.
  • Scale plan for $19/month.
  • Expansion plan for $399/month.
Suitable For
  • Email marketing
  • Social media analytics
  • Social media marketing and monitoring
If you want to sell more stuff online, Constant Contact is the best marketing tool for you. It can segment your audience, automate emails and increase brand engagement by 60‰. Also, it can be integrated with eCommerce platforms like Shopify IntegrationBigCommerce and Magento.
Source: Constant Contact
Key Features
  • Customer segmentation
  • Automate publishing
  • Campaign management
  • Data analysis
  • Content management
  • Contact management
Pros
  • Easy to conduct surveys and gather RSVPs.
  • Ability to take polls.
  • Simple to use.
  • It helps to personalize emails.
Cons
  • Email editor needs improvement.
  • Poor customer support.
Price
  • It starts at $20/month.
  • Offers a free trial.
Suitable For
  • Ecommerce automation
  • Email marketing

4. Drip

Drip is a powerful eCommerce customer data platform to personalize your email and SMS marketing strategies. It will tell you what your customers buy, browse, and click on your website. Drip is a great B2B marketing tool for you if you want to follow an account-based marketing approach.
Source: Drip
Key Features  
  • Run drip campaigns
  • Event-triggered actions
  • Lead qualification
  • Mobile optimized emails
  • Customer segmentation
Pros
  • Amazing CRM solution.
  • Provides in-depth segmentation.
  • Phenomenal eCommerce email system.
Cons
  • Bad customer support.
Price
  • A 14-day free trial.
  • $19/month up to 500 contacts.
Suitable For
  • Email marketing
Campaign Monitor enables marketers to send personalized emails, promote loyal readership, track conversion, and more. The attractive templates and easy drag and drop interface allow marketers to create robust email marketing campaigns without technical support.
Source: Gravity Forms
Key Features
  • Subscriber management
  • List management
  • Dynamic content
  • WYSIWYG editor
  • Reporting
  • AB testing
Pros
  • Brilliant quality templates.
  • Great customer service.
  • CM support is awesome.
  • Powerful analytical features.
Cons
  • Steep learning curve.
  • Not suitable for beginners.
Price
  • Offers a free trial.
  • Basic plan for $9/month.
  • Unlimited plan for $29/month.
  • Premier plan for $149/month.
Suitable For 
  • Email marketing
For full marketing automation, Marketo Engage platform has all the right capabilities. It is a scalable tool that all businesses can use. Some of the common Marketo Engage features are email marketing, SEO, landing pages, and analytics.
Source: Marketo
Key Features
  • Campaign segmentation
  • Contact database
  • Channel attribution
  • Behavior analytics
  • ROI tracking
Pros
  • Powerful marketing automation solution.
  • A good tool to run email marketing campaigns.
Cons
  • Some features are hard to understand.
  • An occasional issue with email formatting.
Price
  • Offers a free trial.
  • Paid plan starts from $895.
Suitable For
  • Lead management
  • Email marketing
  • Customer base marketing

7. Kartra

All you have to do is press a few buttons on Kartra and send out high-converting emails to your potential customers in no time. Kartra’s email builder has several ready-to-use email templates. Additionally, using the easy drag and drop interface, marketers can also quickly customize emails.
Source: Integromat
Key Features
  • Abandon cart server
  • Customer management
  • Audience targeting
  • ROI tracking
  • CRM
  • Customizable CTAs
Pros
  • A vast gallery of royalty-free images.
  • Attractive email templates.
  • Complete marketing automation solution.
Cons
  • Extremely buggy.
  • No intuitive interface.
Price
  • Starter plan for $99/month.
  • Silver plan for $199/month.
  • Gold plan for $299/month.
  • Platinum plan $499/month.
Suitable For 
  • Email marketing
  • Affiliated marketing

8. AWeber

This is a customer relationship management tool with powerful email marketing and sales growth features. AWeber has a simple email builder, templates, pre-stock images, and several other features to personalize your emails and landing pages.
Source: Predictive Analytics Today.
Key Features
  • ROI tracking
  • AB testing
  • Customer segmentation
  • Campaign management
  • Beautiful templates
  • Dynamic content
Pros
  • Attractive interface.
  • Easy to use.
  • Excellent user experience.
Cons
  • Hard to format emails for new users.
Price
  • Offers a free trial and version.
  • Paid plans start from $19.99/month.
Suitable For
  • Email marketing

9. Omnisend

Omnisend is a stunning email marketing tool to build a result-driven eCommerce brand. It can help you personalize emails and fully automate your email marketing process. Further, you can improve revenue by performing smart customer segmentation.
Source : Softwareadvice
Key Features
  • Drip campaigns
  • Content management
  • Dynamic content
  • Customer segmentation
  • ROI tracking
Pros
  • Good to personalize emails.
  • Various readymade email templates.
Cons
  • It is complicated to use.
Price
  • Offers a forever-free plan.
  • Pro plan starts from $16/month.
Suitable For
  • Email marketing
  • Marketing automation

Have You Selected a Marketing Tool Yet!

There you go, marketers. You now know the best 50 marketing tools that can grow your business in 2022.
Be it workflow management or SEO optimization, all you need is a perfect tool, and you can easily streamline your marketing strategies in no time.
We hope our suggested marketing tools will help you grow your business in 2022. However, if you have any personal favorite marketing tools, please do share them in the comments.
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Gaurav Roy

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