In the B2B marketing world, social media is the top platform due to its wide reach and its freeness.
When it comes to lead generation, social media is a great tool. By integrating as many social platforms as possible, you can reach a wide audience and capture several leads. However, in order to secure qualified leads, you need to use social media well.
Additionally, social media can be used to increase brand awareness and reputation, but it can also damage the reputation when misused.
According to Weidert
. 75% of B2B marketers include social media posts in their marketing tactical mix.
. Social media marketing accounts for, on average, 22% of B2B marketing spend.
. 66% of marketers report that they get sales and marketing leads from social media.
. The total number of social media users grew 10% in 2020 to more than half of the world’s population (3.96 billion, or 51%) now using social media.
In this article, we’ve got together 17 Top Marketing Experts from across the globe who share their views and insights on “How social media could help you in creating impact with the help of B2B experts”.
Madalyn is a Twitter marketing expert and an early pioneer in the digital space dating back to the mid-90s. With her vast experience, she focuses primarily on Twitter so by following her account you’ll know how marketing is done. In addition to speaking at events and providing online training, Madalyn hosts the popular #TwitterSmarter chat and podcast. You can connect with her on LinkedIn.
Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger and Instagram Marketing Platform and free chatbot builder. You can connect with him on LinkedIn.
Misty is the president of Relevance, a growth agency that helps companies own their industries. You can connect with her on LinkedIn.
John Hall is the Co-founder of Calendar (link to https://www.Calendar.com) and Strategic Advisor to Relevance (link to https://www.Relevance.com) You can connect with him on LinkedIn.
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several organizations. Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Listen to Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration. You can connect with him on LinkedIn.
Raelyn Tan is a digital marketing strategist specializing in sales funnels, list building, and digital courses. With over 50,000 entrepreneurs in her community, she provides no-nonsense tips to help you to start, grow, and monetize your digital products efficiently. You can connect with her on LinkedIn.
Nirav Dave is the Co-Founder & Partner at Capsicum Mediaworks, a digital agency based out of Mumbai, India that specializes in all things SEO, Web Design & Development. He Worships WordPress and Loves to read anything and everything about this exceptional CMS. You can connect with him on LinkedIn.
Mohd. Atif is a passionate blogger and a digital marketer. He has expertise in brand management and marketing communication. He is an IT graduate and pursued MCA in Software Engineering. He has a keen knowledge of digital media and technology. You can connect with him on Twitter.
Top Global Digital, Content, and Social Media Marketing Influencer, Heidi Cohen runs the award-winning Actionable Marketing Guide. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategies. She has worked with top global companies including Citibank, The Economist, and Bertelsmann, as well as startups and private equity firms. Get her praiseworthy AMG weekly newsletter at https://actionablemarketingguide.com/subscribe . Fun fact: Heidi trekked across the Andes from Argentina to Chile. You can connect with her on LinkedIn.
Jason Hennessey is an internationally-recognized SEO expert and thought leader, author, and business executive whose ethos of “educate and empower” has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses, and has grown Hennessey Digital from a small consulting firm into a $10MM+ business with over 120 global employees. You can connect with him on LinkedIn.
For the CEO or an average Joe, The Undisputed Heavyweight Champion of Content Corey Dissin has provided grassroots guidance and has mentored professionals around the world to 10x their personal brands and unique selling positions through social media as a one-on-one marketing and business coach. You can connect with him on LinkedIn.
Matt is one of those innately curious individuals who live to explore the depths of new ideas and compel others to realize their value by crafting brands built with consistency and clarity at their core. Over the past 15 years, Matt has built brand strategies for some of the most exciting start-ups, industry titans, and prolific nonprofits in the United States. His past clients include AT&T, AMEX, Neustar, ADP, Google, Vista Equity Partners, Amgen, The Roman Catholic Church, IXIA, Restaurants on the Run, The LA Marathon, and many more. You can connect with him on LinkedIn.
Dino is the founder of D Branding – a Global Brand & Marketing consultancy accelerating growth for businesses and entrepreneurs. You can connect with him on LinkedIn.
Ravi has 11+ years of experience in helping businesses to get results from their social media marketing. Ravi has a true passion for social media and really enjoys creating strategies, content, and advertising to help businesses get results from social. Ravi has written over 100+ blogs on social media marketing and shared his expertise to help brands such as Samsung, SalesForce, T-mobile, Michelin, and Knight Frank just to name a few. You can connect with him on LinkedIn.
As a marketing influencer in HR technology, my lifetime mission as a tech-empowered marketer is to launch and develop purpose-driven brands that delight customers and simplify work for everyone. You can connect with him on LinkedIn.
Bobbie Foedisch has 20 years of experience in Sales, Operations, and Executive Management, currently the Sole Proprietor of Bobbie Foedisch Consulting, also- Founding Partner of Three Birds Training, Content Creator for LinkedIn for Real People, Partner & Chief of LinkedIn Learning for Mayer Madison Career Transition Training Co., and Founding Partner of All About Leverage, LLC. You can contact her on LinkedIn.
MEric Elkins is CEO and Chief Strategist at WideFoc.us Social Media, the agency he founded in 2007. His team specializes in driving strong, measurable results for both B2B and B2C clients around the country. You can connect with him on LinkedIn.