Published 23 December 2021

How Social Media Could Help You In Creating Impact With The Help of B2B Experts

Social media is essential for B2B marketing. It allows businesses to reach a wide audience, generate leads, and build brand awareness. By collaborating with B2B experts, companies can leverage their knowledge and credibility to enhance their social media presence. It helps establish trust with the audience, drives engagement, and expands the network. Social media also provides valuable insights and early feedback on messaging effectiveness. Overall, it is a cost-effective and powerful tool for creating impact in the B2B marketing world.

Introduction

In the B2B marketing world, social media is the top platform due to its wide reach and its freeness.

When it comes to lead generation, social media is a great tool. By integrating as many social platforms as possible, you can reach a wide audience and capture several leads. However, in order to secure qualified leads, you need to use social media well.

Additionally, social media can be used to increase brand awareness and reputation, but it can also damage the reputation when misused.

According to Weidert

. 75% of B2B marketers include social media posts in their marketing tactical mix.

. Social media marketing accounts for, on average, 22% of B2B marketing spend.

. 66% of marketers report that they get sales and marketing leads from social media.

. The total number of social media users grew 10% in 2020 to more than half of the world’s population (3.96 billion, or 51%) now using social media.

In this article, we’ve got together 17 Top Marketing Experts from across the globe who share their views and insights on “How social media could help you in creating impact with the help of B2B experts”.

Here’s Our Expert Panel

#1 Madalyn Sklar

Social media helps you in creating impact within your business because it’s one of the easiest ways to gain exposure for your brand and your work. No matter what kind of business you’re running, your target audience is on social media. And if you aren’t investing time and energy into being present on these platforms, you’re missing valuable opportunities to connect with them. By showing up consistently and sharing high-quality, relevant content, we can build the Know, Like, and Trust Factor with our audience and establish ourselves as leaders in our industries. And that is ultimately going to play a major role in our long-term success as business owners.

Author Bio

Madalyn is a Twitter marketing expert and an early pioneer in the digital space dating back to the mid-90s. With her vast experience, she focuses primarily on Twitter so by following her account you’ll know how marketing is done. In addition to speaking at events and providing online training, Madalyn hosts the popular #TwitterSmarter chat and podcast. You can connect with her on LinkedIn.

#2 Larry Kim

Social media can quickly help you establish your brand online especially when you are using the right tools. For example, our tool MobileMonkey (https://mobilemonkey.com), a multi-channel chatbot platform enables B2Bs to proactively engage with audiences via webchat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

Finding the right balance between quality, automation, and affordability in using the right social media automation tools is important to your business’s success.

Author Bio

Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger and Instagram Marketing Platform and free chatbot builder. You can connect with him on LinkedIn.

#3 Misty Larkins

When done with intention, social medial can help build brand loyalty, create awareness of important issues, and help scale the impact of initiatives brands care about. Some key factors for a successful strategy include humanizing your brand, sharing genuine moments, and fostering a community that is connected by common goals and interests.

Author Bio

Misty is the president of Relevance, a growth agency that helps companies own their industries. You can connect with her on LinkedIn.

#4 John Hall

Social media allows you to stay top of mind with people in the industry and your network so you are on their minds at the right times that can bring opportunities to you. It’s one of the best ways to scale yourself so that you are engaging people in a way that connects them to your brand and helps them understand your expertise or what you can offer them.

Author Bio

John Hall is the Co-founder of Calendar (link to https://www.Calendar.com) and Strategic Advisor to Relevance (link to https://www.Relevance.com) You can connect with him on LinkedIn.

#5 Neal Schaffer

If you consider B2B experts to be influencers in their field, collaborating with those B2B experts that have decent social media followings is a type of influencer marketing that savvy B2B marketers have been doing for many years without realizing it! B2B influencer marketing with B2B experts collaborations are best done over content co-creation: Joint webinars, virtual summits, blog posts, podcast interviews, or even ebooks and white papers. It will help both improve your content marketing, provide credibility in that you are collaborating with such experts, and of course provide you additional amplification in social media for your content when the experts share it with their networks.

This quote is provided only under the condition that you link back to https://nealschaffer.com using my name Neal Schaffer as anchor text. Thank you!

Author Bio

eal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several organizations. Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Listen to Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration. You can connect with him on LinkedIn.

#6 Raelyn Tan

Use social media to connect with thought leaders in your industry… and just aim to build a friendship from there. Over time, a relationship is built with a small percentage of them. Typically, you (as the newer entrant) will provide other things like your time / specific expertise/discounts / specific perks, which you tap on the community of your new partner.

Author Bio

Raelyn Tan is a digital marketing strategist specializing in sales funnels, list building, and digital courses. With over 50,000 entrepreneurs in her community, she provides no-nonsense tips to help you to start, grow, and monetize your digital products efficiently. You can connect with her on LinkedIn.

#7 Nirav Dave

Most businesses have the misconception that getting followers is the only thing required to build a strong social media presence for their brand. This is far from true. Apart from helping businesses increase brand awareness, social media marketing could help them increase their reach, generate more website traffic and qualified leads. With the help of B2B experts, I believe that businesses could leverage the power of social media to engage with their target audience through informative & interactive content that resonates with them. B2B experts can help businesses determine the key social media channels that they could focus on. They can also help them create personalized marketing campaigns that help drive conversion and aid in building rapport with existing & potential customers.

Author Bio

Nirav Dave is the Co-Founder & Partner at Capsicum Mediaworks, a digital agency based out of Mumbai, India that specializes in all things SEO, Web Design & Development. He Worships WordPress and Loves to read anything and everything about this exceptional CMS. You can connect with him on LinkedIn.

#8 Mohd Atif

It is a truth supported by facts that more than half of world’s population spends good chunks of time on social media. As a result of which social media is becoming a juggernaut for marketing businesses exponentially? Talking about the business-to-business marketing experts, we can consider social media platforms most remarkable to influence the target customers. Every sort of age group is going to visit social media websites and you can easily influence the customers on such platforms. Here are a few reasons why social media is significant for B2B experts.

1. You can reach the target audience directly

2. Global customers can also be reached with social media by B2B groups

3. Cheap and easy way to influence the customers

4. Customers can interact easily

5. You can organize business tasks without any issue

Apart from it, there are scores of other benefits that can help B2B experts to grow a business significantly. More people nowadays find social media more reliable as they find it significant to read the reviews before making their decisions to pick a business product or service for that matter.

Author Bio

Mohd. Atif is a passionate blogger and a digital marketer. He has expertise in brand management and marketing communication. He is an IT graduate and pursued MCA in Software Engineering. He has a keen knowledge of digital media and technology. You can connect with him on Twitter.

#9 Heidi Cohen

Post-pandemic, the new normal customer has changed so they’re digitally and voice-first savvy; have lives and lifestyles that have shifted (for example, work-from-home); and have eroded trust in government, business, and other organizations.

As a result, use social media to build and develop their communities by increasing the integration of marketing across their organization. This helps to provide a more holistic, AI-driven approach to the customer with the help of employee evangelists.

Also, expand quality content distribution across emerging formats, platforms, and devices such as voice assistants and Clubhouse and Twitter Spaces.

Author Bio

Top Global Digital, Content, and Social Media Marketing Influencer, Heidi Cohen runs the award-winning Actionable Marketing Guide. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategies. She has worked with top global companies including Citibank, The Economist, and Bertelsmann, as well as startups and private equity firms. Get her praiseworthy AMG weekly newsletter at https://actionablemarketingguide.com/subscribe . Fun fact: Heidi trekked across the Andes from Argentina to Chile. You can connect with her on LinkedIn.

#10 Jason Hennessey

Social media is a great way to establish new relationships and then continue to strengthen the relationship over time. The key is being consistent with publishing content on the different platforms and to show both your personal and professional lifestyle. People like to do business with those that they like and trust and social helps to bridge that gap, over time, as you continue to build your social following and network.

Author Bio

Jason Hennessey is an internationally-recognized SEO expert and thought leader, author, and business executive whose ethos of “educate and empower” has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses, and has grown Hennessey Digital from a small consulting firm into a $10MM+ business with over 120 global employees. You can connect with him on LinkedIn.

#11 Corey Dissin

Social media can help you grow the size of your network and build your know, like, and trust factor so that you never have to make a cold call or send a cold email again.

Author Bio

For the CEO or an average Joe, The Undisputed Heavyweight Champion of Content Corey Dissin has provided grassroots guidance and has mentored professionals around the world to 10x their personal brands and unique selling positions through social media as a one-on-one marketing and business coach. You can connect with him on LinkedIn.

#12 Matt Clayman

B2B, just like B2C has influencers and a community of users that social media can tap into and form for the advancement of a B2B enterprise.

Author Bio

Matt is one of those innately curious individuals who live to explore the depths of new ideas and compel others to realize their value by crafting brands built with consistency and clarity at their core. Over the past 15 years, Matt has built brand strategies for some of the most exciting start-ups, industry titans, and prolific nonprofits in the United States. His past clients include AT&T, AMEX, Neustar, ADP, Google, Vista Equity Partners, Amgen, The Roman Catholic Church, IXIA, Restaurants on the Run, The LA Marathon, and many more. You can connect with him on LinkedIn.

#13 Dino H CARTER

Social media is a great tool for creating impact. It actually a MUST do if you are looking to create an impact. Social media is like a megaphone for your brand to shout out its personality. Good marketing is about creating a positive connection, bond, between your business (or your personal brand) and the target audience. By using the right content strategy and executing it with mainly video content on social media allows you to create impact and “touch” more potential customers. Now, it’s important to not only post the content but to engage with the people who engage with it.

Author Bio

Dino is the founder of D Branding – a Global Brand & Marketing consultancy accelerating growth for businesses and entrepreneurs. You can connect with him on LinkedIn.

#14 Ravi Shukle

With the help of B2B experts, you’re able to add a layer of authenticity and authority to your social media content. This will help create impact in two meaningful ways. The first way is that it will help to build trust with your audience and brand as you have an authority figure sharing knowledge. Secondly, it will help to create more engagement on your content as expert-led content is more widely shared on social as the information is useful for others. This also helps to spark comments and conversations.

Author Bio

Ravi has 11+ years of experience in helping businesses to get results from their social media marketing. Ravi has a true passion for social media and really enjoys creating strategies, content, and advertising to help businesses get results from social. Ravi has written over 100+ blogs on social media marketing and shared his expertise to help brands such as Samsung, SalesForce, T-mobile, Michelin, and Knight Frank just to name a few. You can connect with him on LinkedIn.

#15 Bennett Sung

Social media is the best channel for generating early signals on messaging effectiveness. For example, I regularly use the LinkedIn polling tool to get engagement feedback around specific topics before incorporating the topic into paid channels. It helps with providing early signs.

Author Bio

As a marketing influencer in HR technology, my lifetime mission as a tech-empowered marketer is to launch and develop purpose-driven brands that delight customers and simplify work for everyone. You can connect with him on LinkedIn.

#16 Bobbie Foedisch

This is a loaded question and in my wheelhouse for sure. At a high level, social media helps to create extended networks, gain visibility to extended networks you would not normally have access to, and amplify your message and culture across time zones. It’s a game-changer.

Author Bio

Bobbie Foedisch has 20 years of experience in Sales, Operations, and Executive Management, currently the Sole Proprietor of Bobbie Foedisch Consulting, also- Founding Partner of Three Birds Training, Content Creator for LinkedIn for Real People, Partner & Chief of LinkedIn Learning for Mayer Madison Career Transition Training Co., and Founding Partner of All About Leverage, LLC. You can contact her on LinkedIn.

#17 Eric Elkins

Social media channels, especially LinkedIn, are strong platforms for enhancing both your company’s and executive team’s thought leadership, which drives awareness of your brand, enables stronger connections for your sales enablement, and increases overall visibility and credibility with key decision-makers while supporting growth and new revenue.

The essential elements are:

1. A strong, consistent, strategic organic posting strategy that combines both owned (promotional/educational) content and curated content from relevant, trustworthy, authoritative sources that your audiences find worthwhile

2. Real-time engagement in liking, commenting on or responding to interactions both on the company page and professional profiles

3. Mining interactions for lead cultivation

4. Paid social to increase reach and brand awareness, improve engagement, and drive qualified website traffic, lead-gen, and sales

These strategies may not be sustainable for your marketing or sales departments, which means hiring an agency that specializes in B2B social can be more cost-effective than trying to find an employee who can manage it all. For about the cost of an FTE, you’re able to hire a full team that will leverage your social media presence to drive your 2022 marketing and sales goals.

Author Bio

MEric Elkins is CEO and Chief Strategist at WideFoc.us Social Media, the agency he founded in 2007. His team specializes in driving strong, measurable results for both B2B and B2C clients around the country. You can connect with him on LinkedIn.