If you are a B2B marketer, likely, you should be familiar with the term Content Marketing.
Basically, it refers to a strategic approach followed by successful B2B marketers, which solely focuses on creating alluring content in order to attract the targeted audience.
And, the chief reason for its popularity is the exceptional outcomes that content marketing yields to B2B marketers.
Studies suggest that 89% of B2B marketers contemplate content marketing as their marketing strategy. Not only this, but 52% out of the rest 11% non-users are planning to embrace it in the following year.
Despite being effective in dispensing exceptional outcomes, content marketing is proven to be more affordable in contrast to other marketing programs. As the studies suggest, it costs 62% less than traditional marketing, while rendering 3 times more leads than traditional marketing.
Even if content marketing has proven to be the best for generating B2B leads, yet there are marketers who still struggle to execute it effectively.
Therefore, I hereby got a few eminent marketing experts who will be sharing their views over the intriguing topic as to Why is content marketing still an effective marketing strategy in generating B2B leads?
Josh is an award winning content marketer and Director and Shareholder at Einstein Marketer, previously working as a content manager, freelance copywriter and marketer. He writes, edits, proofs and strategies content for Einstein Marketer’s agency and their clients, sharing the most successful tactics and strategies with his audience. You can connect with him on Twitter and LinkedIn.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. You can contact him on LinkedIn or Twitter.
Sumeet Anand is a B2B Marketing Specialist skilled in SEO and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured across various major media publications across the globe. You can connect with him on Twitter and LinkedIn.
Shreya Pattar is a premium content writer and copywriter, frequently referred to as the ‘LinkedIn Girl.’ Through her unique, narrative LinkedIn posts, she has garnered over 60,000 followers on LinkedIn. Shreya is also a student at Trinity College Dublin, pursuing English Literature & Philosophy.
Shreya’s LinkedIn posts, webinars and Instagram LIVE sessions are much sought-after because of the knowledge, practical advice and clarity she gives to the audience. Through her write-ups and videos, Shreya helps freelancers win more clients and freelance successfully.
Tina Donati is a content marketing specialist at Octane AI. Trusted by over 1,000 Shopify and Shopify Plus brands, Octane AI powers ecommerce businesses to target and retain customers through personalized Facebook Messenger and SMS marketing automation.
Aside from sharing daily tips for ecommerce brands to grow, Tina spends her time perusing Linkedin and Twitter, online shopping, reading about content marketing best practices, or walking her dogs. You can connect with her on Twitter and LinkedIn .
Taru is the Content Marketing Specialist at Genbook. She has a keen interest in B2B SaaS businesses as once made to the list of 100 amazing marketers to follow on Twitter by Search Engine Journal. She enjoys good food, tea, and slapstick humor. You can connect with her on Twitter and LinkedIn.
Killian Kelly is a content marketing and SEO specialist at Design Wizard – an easy-to-use online graphic design software. He is also co-founder of Celtic Roots Apparel – an apparel company making sustainable hemp-made baseball caps for Irish-American’s celebrating their Irish heritage.You can connect with him on LinkedIn.
Tariehk Geter is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs.
With over 20 years of experience managing and running various aspects of the company, Tariehk has a wealth of information that he can share. His current responsibilities involve leading product development activities for the company as well as managing all marketing and search engine optimization. You can connect with him on Twitter and LinkedIn.