Presently, the strategies used by businesses to find target audiences are very different from the once used just a few decades ago. The transition from the old school methods to effective strategies for the digital world has been painful.
Today, in the digital age, one of the most successful strategies is Content Marketing. It is most effective when you want to find leads and retain customers who have already purchased something.
Besides, Content marketing not just helps you to attract customers interested in your brand proposals, but also to convey your business identity and values.
And, most importantly, it enables you to secure a place in your customer’s daily lives through the use of social networks.
The latest reports say:
. 70% of the B2B content marketers say their brand’s content marketing efforts this year have been somewhat/much more successful than last year.
. Interestingly, 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.
. 71% in the B2B industry also admitted to reviewing an organization’s blog during their buyer’s journey.
. Content marketing costs 62% less than traditional marketing programs. On top of this, it generates 3x the leads.
In this article, we’ve got together 28 Top Marketing Experts from across the globe who share their views and insights on “Content Marketing Tips for B2B Businesses”.
Jim Fuhs is President of Fuhsion Marketing. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, remote live stream, and virtual event producer with over 30 years of business and social media experience. You can connect with him on LinkedIn.
David Leonhardt runs THGM Writers, a team of freelance ghostwriters who write books and screenplays, speeches and blog posts, articles, and game scripts. They put your ideas in words. You can connect with him on LinkedIn.
By day, I am a freelance writer with a long history of working in digital media and marketing. Most recently, I edited EContent and Speech Technology magazines before striking out on my own to bring my content marketing expertise to companies big and small. By night, I am a reader and writer of books, an NPR addict, and an avid gardener. Although my background is in technology, I thrive on new challenges and love working with small businesses to tell their stories. You can connect with her on LinkedIn.
Pamela Wilson is an online educator, author, keynote speaker, and founder of BIG Brand System. She helps people in mid-career and beyond to build online businesses they love. You can connect with her on LinkedIn.
Bob Bentz is the author of “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.” He is also a professor at West Virginia University where he teaches the graduate-level course in mobile marketing. Bentz is the president of the mobile-first digital agency, Purplegator. You can connect with him on Twitter and LinkedIn.
CEO at Adline Professional – a super easy advertising platform powered by AI. You can connect with him on LinkedIn.
Liam is a content strategist and SEO specialist, helping businesses bring in the right traffic to their website, and converting that traffic into paying customers and clients. You can learn more about him at InkwellContent.com. You can connect with him on LinkedIn.
Pam Didner is a B2B marketing consultant, writer, speaker, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. Her forte is to create successful global marketing plans and communications to bring sales and marketing together. You can connect with her on LinkedIn.
Evan is the Senior Content Manager at Unito, a platform enabling two-way integrations between SaaS tools. You can connect with him on Twitter.
Ben Sailer is the Inbound Marketing Director at CoSchedule. His areas of expertise include SEO, content strategy, and copywriting. When not at work, he enjoys freelance writing, playing guitar, and getting outdoors with his wife and dog. You can connect with him on LinkedIn.
As the Senior Director of Product Marketing & Brand Strategy at Uberflip, the industry’s leading Content Experience Platform (CEP), Beth leads a talented team of content, product marketing, and brand strategists who help other marketers discover how to increase content consumption to accelerate the buyer journey. You can connect with her on LinkedIn.
Clement Lim is a B2B copywriter specializing in SaaS. He creates lead-generating content for companies that provide products and services to Fortune 500 companies. Clement’s work has been featured in Entrepreneur, Search Engine Journal and Kissmetrics. You can contact him on LinkedIn.
Coach Laura Rubinstein is an award-winning Social Media and Marketing Strategist, Certified Hypnotherapist, Master Leadership Coach, speaker and bestselling author of the book “Social Media Myths BUSTED: The Small Business Guide To Online Revenue.” She is the founder of Social Buzz Club, the influencer marketing platform that uses gamified content sharing to help your content go viral. Laura has developed marketing and branding strategies for more than 1,000 businesses, celebrities, coaches, financial advisors, speakers, and authors across the globe helping them create more profits and brand popularity. Her profit-generating strategies and popular blog at https://TransformToday.com make her a highly sought-after speaker and consultant. You can connect with her on LinkedIn or Twitter.
Raelyn Tan is a digital marketing strategist specializing in list building and profitable digital product funnels. After blogging for 10 years, a first-class honors degree in marketing, and over 40K subscribers, she loves providing cutting-edge online marketing strategies so that you can cut through the confusion and get straight to the strategies that will actually help you to grow your online business. She currently has a following of over 50k+ online entrepreneurs and is serving over 10K students. You can connect with her on LinkedIn or Twitter.
I am the owner of Tutelary Marketing, a faith-based Local SEO company located in Nashville, TN. We help local businesses rank on the 1st page of Google & turn SEO “strategies” into real money coming in the door & we prove it. You can connect with her on LinkedIn.
Brian Carter is a marketer, entrepreneur, keynote speaker, and author selected by IBM as a Futurist and recognized as “an expert you should listen to” by LinkedIn. He has appeared in media including Bloomberg TV, ABC, Forbes, The Wall Street Journal, Entrepreneur, AdWeek, and The New York Times. In his 20 years of business, Brian has worked with organizations of all sizes, including Microsoft, McDonald’s, NBC, Salesforce, JP Morgan, Humana, and The U.S. Army. You can connect with him on LinkedIn.
I am the CEO and Co-founder of Visitor Queue. Currently working with ~5000 companies across the globe including Microsoft and Jones Lang Lasalle. In my spare time, I am also the Game Day Director for one of Canada’s most successful Junior Hockey Teams (the London Knights). Previously, I held Head of Marketing/Sales roles at SMB B2B organizations. A strong believer that hard work beats talent when talent doesn’t work hard. I enjoy sharing my knowledge, experience, and opinion on Marketing, Sales, SaaS, and Entrepreneurship. You can connect with him on LinkedIn.
Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger and Instagram Marketing Platform and free chatbot builder. You can connect with him on LinkedIn.
Gerry White has been in the industry for 20 years, with a background in development he transitioned to technical marketing leading on SEO, analytics, and other digital growth strategies in companies, agencies, the government, and corporations such as the BBC. International conference speaker and currently SEO Director at Rise at Seven. You can connect with him on LinkedIn.
Creating experiences useful to people interested in understanding their customers | Top 100 CX thought leader | Top 5% Global Podcaster | Livestreamer | “Going Live: Livestream your podcast to reach more people” author | You can connect with him on LinkedIn.
Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She is a renowned content creator, speaker, and mentor with 8+ marketing courses and an Inc-rated Facebook group. Mandy and her team at Mod Girl® partner with B2B companies to increase brand exposure and revenue through the power of LinkedIn and humanized content marketing. She has been named a Top 24 B2B Marketer by LinkedIn, listed in Search Engine Journal as a Top 12 SEO Expert, and named a Top 20 Female Marketer by G2. S. You can connect with her on LinkedIn.