Published 24 May 2023

How an IT Solution Company Create a New Sales Pipeline and Successfully Entered a New Market

A Tech Company needed help in penetrating a new market. It struggled to generate high quality leads it could nurture into customers. Discover how UnboundB2B's content syndication solution enabled it to create a new sales pipeline and access a new market.

Campaign Type

HQL

Target Location:

USA

Solution:

Content Syndication (ABM Approach)

Target Audience:

CTOs, CIOs, IT VPs and AVPs, IT Heads, Managers, Assistant Managers and Directors, SAP Architects, Developers and Managers

Target Industry:

All Industries

Target:

250 – 2000

About the Client

The client was an IT Solution and Services Company that offered Enterprise Solutions to large organizations. The Company operates globally and has a workforce of more than 12,000 employees.

The Challenge

The company, which is from the SAP BU, wanted to expand its practice by acquiring new customers. It wanted to enter the US market, but was struggling to execute its lead generation strategy. The client hired UnboundB2B to quickly drive leads into the company’s sales funnel. The client had an inside sales team and wanted to make it more productive.

The top highlights from what we noticed

The client was struggling with four key challenges:

Difficulty penetrating new market

Problems generating marketing qualified leads (MQLs)

A sales team that was performing below its potential

Challenges in building a new sales pipeline

Our Solution

Research shows that around 87% of B2B buyers conduct online research before making a purchase decision. After understanding the needs of the client, UnboundB2B recommended its Content Syndication Programme – HQL (ABM approach). We used different content assets to engage its target audience. Since SAP implementation can take longer, a sales cycle around service upgrading and support was created. Unbound identified SAP install base and targeted prospects that were responsible for SAP. The campaign was an instant success for the client. As soon as the prospects started flowing into the sales funnel, the company generated right qualified leads, which enabled it to acquire 4 large proposals.

Content Assets

Tool used to engage target audience

Install base

Strategy used to identify ABM Accounts

Monthly Analytics of HQLs Generated for IT Solution Company

1062

High Quality Leads

10X

Increase in ROI

UnboundB2B successfully completed a 3-month HQL campaign for the client. The actual impact on sales was unknown since closure data was not shared. However, the client was very happy with the 4 large deals, they were expecting at least 1 to close. The campaign created new opportunities for the client to grow ROI in a multiple of 10X.

Enhance your Company's Sales Pipeline

UnboundB2B specializes in B2B demand generation for Tech and Enterprise companies. Contact us to find out how our email marketing and content syndication solutions can generate HQLs for your company, shorten your sales cycle and maximize returns for the marketing investment you make.