Programmatic Advertising Decoded: The Process, Successes, and Future Trends
This eBook provides a step-by-step guide on the programmatic ad process, its supporting technology, and future trends, highlighting its effectiveness in driving brand awareness, driving web traffic, generating leads, and boosting sales for both small and big businesses.
Short summary about the book
- What programmatic advertising is and how it can benefit your business
- How to launch a programmatic ad campaign with a 9-step process
- Tech platforms that power programmatic advertising
- How companies have succeeded with programmatic ads with real-life examples
- The future of programmatic media buying