By studying the database of users who use one or more of your products, and by analyzing the install base data of competitors, partners, and complimentary products/services you can unveil new insights into buyer profiles and preferences, and this can create new opportunities to cross-sell, up-sell, and convert customers to your product.
Our audience allows us to track more than 15000 different install bases. These are in both in software and hardware space. We have developed a partner network to map these install bases to our audience that enables us to run very effective install base campaigns. Unlike most providers, we do a double check on these install bases by tagging each prospects affinity, technology, account technology landscape, etc. So your install base campaign is always highly accurate.
We help you to design better competitive or complementary campaigns. Tell us about your products, and we will plan campaigns based on your product features and competitive replacement ability. We exactly know the audience composition, and we create such campaigns more effectively.
With the evolution of natural engine processing, there are many providers for install base data. However only a few of them has higher accuracy. We make sure we are doing a manual QA on these data and select right partners and drive better campaign to boost client’s ROI.
Top 3 reasons why Install Base Targeting is valuable