The Client

The Client is a global leader in cybersecurity, anti-ransomware, disaster recovery, storage, and enterprise file sync and shares solutions.

812

MQLs Generated

116%

Increase in HQLs

185%

Increase in Conversion Rate

Campaign Specifications

  • Campaign Type: HQL
  • Methodology: Account-Based Marketing
  • Target Audience: Information Security Manager, VP (IT Security), Information Security Director, Principal Cyber Security Manager, CIO, CTO, CISO
  • Target Industry: All industry type
  • Target Size: 100-2000
  • Target Location: US

The Challenge

The client was expanding its business and was looking for HQLs- potential buyers that need Cyber Security services or were willing to change. With its network, the client had little success in generating business from any outbound campaign. And the leads generated by the inbound campaign were not up to the mark. The other challenge was the misaligned sales and marketing team, the leads generated by marketing were not properly nurtured by their sales teams. This made their marketing efforts useless. Realizing that the traditional marketing efforts were not getting HQLs, the client determined that to expand they need to highly target their campaigns to the right audience.

UnboundB2B’s Solution

The client discussed their position with UnboundB2B’s team. UnboundB2B recommended UnboundB2B ABM Programme which is designed to create a personalised path for the target audience.

In close alignment with the client’s sales team, UnboundB2B created an ideal customer profile and focussed setting up an account for every prospect, creating a personalised experience for each account and developed targeted sales and marketing messages for every account.

Using UnboundB2B’s predictive analytics tool, UnboundB2B was able to analyse each account and predicted each account’s stage of buying journey.

UnboundB2B created unintrusive touchpoints for each account. UnboundB2B ensured that each account receives highly personalised emails that match with the ABM strategy. Based on the buyer’s journey, the right call to action was sent to each account in emails.

UnboundB2B’s AI-Powered automation tool tracked each account’s activity in emails and determined account’s interest and narrowed down those who we were in the consideration phase of buying journey. An automated email was sent to these accounts to have a quick call with UnboundB2B’s experienced and certified SDR.

The SDRs called those prospects who accepted the invitation and understood the client’s needs and problems and confirm for the future collaboration.

Results

  • UnboundB2B generated 812 HQLs in 3 months, resulting in a 116% increase in HQLs.
  • With the highly convertible leads, the client’s conversion rate increased by 185%.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 60 million professionals and make your own custom list

Install base Targeting

By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 60 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

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