Challenges / Requirements:
The client wanted a Lead Generation Services vendor to handle generation of “Appointments“. An Appointment is a prospective customer that has been researched and vetted and is deemed sales ready. These leads are handed directly to the sale team for solution/product pitching.
Our Approaches & Deliverables:
- Study the client’s strengths, the market structure, and competition and buyer profiles.
- Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
- Multiple segment were targeted. Both the use & buyer of the solution were the key identified targets.
- Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospect, cleanse, append, and structure the database as per targeting strategy.
- Teams got trained on client services offering.
- Appointments were generated at a fast pace.
- Gathered feedback from client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.
- Since the customer was starting such campaigns for the first time Unbound Marketing was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine.
- Unbound Marketing delivered more than 80 appointments in seven months.
- These appointments have helped clients to win new business accounts and meet their sales targets.
- Campaign has been successful and have scaled 4 times the size they started with.