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Fresh From Unbound B2B Blog

Because we want you to be the most informed marketer on your block.

voice of the customer

Voice Of The Customer – Know More About Your Target Audience

Introduction Stories of brand losses and brand demise have been all too common in the news over the last decade or so: From voice of the customers examples such as how one journalist took down Dell with one simple blog, to how influencers like kylie Jenner can influence millions to leave a brand because the brand is...
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Service Marketing – Planning And Strategy Guide

Introduction: What is Service Marketing Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Why? This is because of the following characteristics, that differentiate services from physical products: Intangible Heterogeneous Perishable Inseparable from their user, among...
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Targeting B2B ABM Buyers – How To Engage the C-suites?

Introduction Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices. ABM is all about identifying key accounts based on parameters...
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