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B2B-Demand-Generation-Is-Dealing-With-The-Covid-19

How The B2B Demand Generation Is Dealing With Covid-19

Introduction COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling to meet their lead...
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How-the-B2B-Marketing-World-Would-Change-Post-Coronavirus

How The B2B Marketing World Would Change Post COVID-19

Introduction In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy. Savvy enterprises were readying their 2008 Great Recession survival kits and strategies to cope with the oncoming panic. Recessions are terrible for...
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Demand-Generation-In-Pandemic-Email-vs-Telemarketing

Demand Generation In Pandemic: Email vs Telemarketing, Who Wins?

Introduction The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B...
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