Challenges / Requirements:
An Indian Software Solutions Provider wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. A SQL (Sales Qualified Lead) is a prospective customer that has been vetted as per certain pre-determined criteria and is deemed to be Sales Ready, with a clear intent to purchase in the near future.
Our Approaches & Deliverables:
- Unbound Created a lead generation strategy and execution plan, assessed the project requirements, and created a resource allocation plan and proposal.
- We worked with the client to develop a framework of marketing campaigns and targeting methodologies.
- We ran multi-channel Install Base Campaigns for faster and more accurate lead generation.
- Unbound Marketing was able to generate relevant appointments and discussions leading to a higher ROI (Return on Investment) on sales effort for the Software Company.
- Unbound Marketing delivered more than 150 appointments.