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Software Company

Software Company

Software Company

ClientIndia based Software Solutions Provider
Who we are engaged withVP Marketing
Lead GenerationMQL Leads, HQL Lead, Appointment Setting

Challenges / Requirements:
An Indian Software Solutions Provider wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. A SQL (Sales Qualified Lead) is a prospective customer that has been vetted as per certain pre-determined criteria and is deemed to be Sales Ready, with a clear intent to purchase in the near future.

Our Approaches & Deliverables:

  • Unbound Created a lead generation strategy and execution plan, assessed the project requirements, and created a resource allocation plan and proposal.
  • We worked with the client to develop a framework of marketing campaigns and targeting methodologies.
  • We ran multi-channel Install Base Campaigns for faster and more accurate lead generation.

 Results :

  • Unbound Marketing was able to generate relevant appointments and discussions leading to a higher ROI (Return on Investment) on sales effort for the Software Company.
  • Unbound Marketing delivered more than 150 appointments.