With over 700 million individuals expected to adopt appointment setting services in 2023, it is fast becoming a popular option for businesses to generate sales.
Appointment setting is the process of scheduling meetings between potential customers and sales representatives. It involves identifying and qualifying potential customers, building rapport with them, and convincing them that meeting with the sales team is worth their time. Appointment setting is an essential part of the sales process, as it is the first opportunity to make a positive impression on a potential customer.
You can always do it yourself, in-house. But, there are plenty of reasons as to why it is better to outsource appointment setting.
Benefits of Outsourcing Appointment Setting
1. Saves Time and Effort
Appointment setting is a time-consuming and effort-intensive process. By outsourcing this task, you can save your team valuable time and energy that they can spend on other aspects of their business.
This can lead to many benefits, including:
- Increased productivity: When your team is not spending time on appointment setting, they can be more productive with other tasks.
- Improved team morale: When your team is not overworked and stressed, they are more likely to be happy and motivated.
- Reduced turnover: Employees are more likely to stay with a company that values their time and well-being.
2. Focus on Important Aspects
Outsourcing appointment setting allows you to focus on other important aspects of your business, such as product development, marketing, and customer service. This can help you to improve your overall business performance and grow your company.
3. Enables Sales Specialization
When you outsource appointment setting, you free up your sales team to focus on what they do best: selling. Appointment setters are experts at finding and qualifying leads, so they can help you ensure that your sales team is spending their time talking to the right people.
This can lead to several benefits, including:
- Increased sales: When your sales team is focused on selling, they are more likely to close deals.
- Improved customer satisfaction: Customers are more likely to be satisfied when they are talking to a salesperson who is knowledgeable about their needs and can offer them a solution.
- Reduced costs: Outsourcing appointment setting can be more cost-effective than hiring and training your own appointment setters.
4. Better Customer Experience
Outsourcing appointment setting services can lead to a better customer experience in many ways. First, appointment setters are experts at building rapport with potential customers and understanding their needs. This means that they can schedule appointments with customers at a time and place that is convenient for them.
Second, appointment setters can help to ensure that customers are prepared for their appointments by providing them with information about the sales representative they will be meeting with and the purpose of the meeting. This can help to reduce customer anxiety and make the appointment more productive.
Here’s Why UnboundB2B is Your Ideal Appointment Setting Partner
UnboundB2B is a 100% pay-for-performance global demand generation company. We help B2B companies generate qualified leads and nurture them to become customers. Our end-to-end marketing solutions help marketers in Enterprise Tech companies to shorten sales cycles and maximize ROI on marketing spend.
Appointment-setting services are one of our expert solutions that can help you focus on closing more deals and keeping your business machine running. But what makes us great? We like to categorize our appointment setting services into 3 sections:
- Fluid Process
- High-level Customization
- Excellent Customer Service
1. UnboundB2B’s Fluid Appointment Setting Process
Our expert process for appointment setting covers all important steps starting from identifying the right prospects to confirming their purchase intent.
We start by identifying the best potential buyers from our pool of 60M+ prospects and from other sources. Once we have a sufficient list of target accounts fitting your ICP, we run awareness campaigns through multiple marketing channels.
This allows us to generate high-quality MQLs that our client representatives connect with using our expert telemarketing strategies.
During this call, our client representatives verify the BANT statuses of those prospects to generate sales-qualified leads. They also set up a meeting with your SDRs for the next step of their customer journey.
Throughout this process, we maintain standard compliance criteria that respects our clients and their prospects’ privacy. Making us a reliable partner for your demand generation needs.
2. The High-Level of Customization UnboundB2B Offers
The key to generating more sales revenue is focusing on prospects that are ideal for your business. Our appointment setting services focus on making sure that you only get leads that are ripe for conversion.
Since each company offers different solutions that concern different types of buyers, we need to keep our services flexible and customizable. UnboundB2B’s main strength is catering to your custom requests to filter the right kind of potential buyers.
One of those things is targeting buyers based on their firmography and decision-making status. Depending on your requirements, we target decision-makers from mid-senior levels to C-suite executives. Additionally, our telemarketing strategy changes based on your suggestions and the product you’re offering. That means, the questions that our client representatives ask, can be customized to what you have in mind.
3. Excellent Customer Service
A great appointment setting service has its roots in excellent customer service. UnboundB2B takes pride in being responsive to your needs and going the extra mile to make sure that you are happy with our services. This includes being flexible with scheduling appointments, providing you with feedback on your sales calls, and helping you improve your sales process.
In addition to these 3 things, UnboundB2B is also:
- Affordable: Our pay-per-appointment model ensures that you get the best out of your investment and afford our appointment setting services without breaking the bank.
- Reliable: Our appointment setting process includes a follow-up process to ensure that your prospects actually show up. This makes us a reliable partner that always follows through on their commitments.
- Scalable: We’re capable of scaling our services to meet your needs, both up and down. This means that we’re well-equipped to handle a sudden increase in leads, or a decrease in demand, without sacrificing quality.
Ready To Get Started?
Outsourcing appointment setting services is a big deal, and it is natural to need a little more information about our services. If you’re ready to take the next step, reach out to us and learn how UnboundB2B can help you start generating more business through our appointment setting services.
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